Breaking the Entry-Level Mould

What should be the cost to customer for a new motor-car? At its simplest, it could be a total of the bill of materials plus manufacturing and allied costs, along with apportioned numbers for development as well as R&D. Add to that a fair margin, adhere to the taxation aspects, and the resulting figure should be close to the cost to customer. The way motor vehicles are manufactured...
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  • A Discount on Your Ferrari

    Don’t hesitate to use the tried and tested Indian way of making purchases—haggling—to buy expensive cars and bikes. Veeresh Malik explains why

    The onslaught of expensive cars and motorcycles aimed at a mythical high-spending Indian customer continues. A crore of rupees for a car and Rs10 lakh for a motorcycle are no longer any benchmarks, or so the purveyors would have us believe, as they...

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  • Life: Plug & Play

    A small Indian company has become the technology supplier to GM's electric car. Veeresh Malik explains how significant this is
     
    September 2009 saw an amazing moment in India’s automobile evolution—the announcement of a collaboration between what was the largest automobile manufacturer in the world, General Motors, and a small specialty automobile manufacturer in India, Reva Electric Car...

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