Brand Inequity

If a brand loses money continuously, it is headed for extinction, not greatness

Among the most misunderstood terms in business is ‘brand’. Brands have only one purpose—to create and attract customers easily, leading to profits. In that sense, how many real brands are there in the media space? Moneycontrol.com is a great brand; as is NDTV. But they lose money quarter after quarter. So do DNA...

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