Brand Inequity

If a brand loses money continuously, it is headed for extinction, not greatness

Among the most misunderstood terms in business is ‘brand’. Brands have only one purpose—to create and attract customers easily, leading to profits. In that sense, how many real brands are there in the media space? is a great brand; as is NDTV. But they lose money quarter after quarter. So do DNA...

Premium Content
This is a premium article. Your annual or monthly subscription will not give you access if it is outside your subscription period. You can buy it individually
Pay Per Article Gift An Article
Access will cover your subscription period. Archives not included. Articles outside the subscription period can be bought individually.
Yearly Digital Access Monthly Digital Access
Already a subscriber ? Log in
Free Helpline
Legal Credit