In your interest.
Online Personal Finance Magazine
No beating about the bush.
Another new fund flavour. Will it work?
It is the business of asset management companies to gather assets because they make money on the money they manage. To claw assets out of investors, AMCs come out with products of different flavours - balanced funds, contra funds, flexi-cap, MIPs, rural fund… To this long list of clever ideas, a new one has just been added.
Prudential ICICI has...