All That You Were Afraid to Ask About Marketing

Our book enables general managers, marketing managers and sales managers to overcome such obstacles (of buyer resistance due to a higher price) and get a better return on the superior value that their market offerings deliver to target customers” announce the authors of Value Merchants: Demonstrating and Documenting Value in Business Markets (James C Anderson, Nirmalya Kumar and James A...

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  • Beware of Balance Transfers

    The horror story of an HSBC customer. But it can happen to others too

    I recently read the book If God Was A Banker by Ravi Subramanian which had been released with much fanfare by HSBC’s country-head Naina Lal Kidwai. While the book claims to be a piece of fiction, there are enough of recognisable characters and events (despite the attempt to obfuscate identities and time lines). One...

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  • Another Year Of Growth

    Earnings momentum and liquidity flows will keep the markets strong in 2008

    In 2007, my advice to investors was to stay in cash. My expectation was that it would be a flat year for the market, with excessive volatility. In retrospect, what I missed out was the earnings growth momentum and the flow of liquidity into the market. Till early September, market behaviour was supportive of my...

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