Airtel, RCom join mobile apps store race

Bharti Airtel and RCom want to boost their revenues through mobile application stores, a strategy being adopted by Apple, Google, Motorola, Vodafone, BlackBerry, Sony Ericsson and Samsung

Telecom majors Bharti Airtel Ltd and Reliance Communications Ltd (RCom) have announced their plans to launch mobile applications stores, joining global companies like Apple, Google, Motorola and BlackBerry, reports PTI.

While Bharti Airtel launched Airtel App Central, RCom said it will introduce the first version of its mobile applications store under the Reliance Applications Store label in the country by the end of the month.

A mobile applications store is designed to enable developers to make available software and services like music, games, news and commercial applications to customers.

An expanded version of the Reliance Applications Store across CDMA and GSM handsets would be launched towards the later part of this quarter.

Airtel will offer over 1,250 free and paid applications across 25 categories like business, games, books and social networking, Bharti Airtel said in a statement today, adding that the cost would be automatically added to the customer's mobile bill or deducted from the available talk-time.

Airtel App Central will offer local and regional applications for customers across the country, starting at Rs5, it added. "With the Airtel App Central, India's first mobile applications store, we are offering a one-stop shop open 24x7 to meet all our customers’ personal device needs. We are empowering our mobile customers to transform their phones into smart devices with the click of a single button," Bharti Airtel president for mobile services Atul Bindal said while announcing the launch of the services.

"Applications Store has benchmarked the overall VAS experience of customers globally, and the launch of Reliance Applications Store will provide consumers a broad selection of relevant, fun and exciting applications to choose from in the easiest possible way," RCom president Mahesh Prasad said in a separate statement, announcing the launch.

RCom, through its Reliance Developer Program (RDP), has a community of over 10,000 individual and corporate registered developers.

Mobile operators and handset makers like Apple, Google, Motorola, Vodafone, BlackBerry, Sony Ericsson and Samsung have already adopted the mobile applications model to boost their revenues.

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    Duraisamy P

    1 decade ago

    I hope the strategic move of the company will yield the desired revenue and place the company in the limelight again to demostrate the best service provider

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