Airtel, RCom join mobile apps store race

Bharti Airtel and RCom want to boost their revenues through mobile application stores, a strategy being adopted by Apple, Google, Motorola, Vodafone, BlackBerry, Sony Ericsson and Samsung

Telecom majors Bharti Airtel Ltd and Reliance Communications Ltd (RCom) have announced their plans to launch mobile applications stores, joining global companies like Apple, Google, Motorola and BlackBerry, reports PTI.

While Bharti Airtel launched Airtel App Central, RCom said it will introduce the first version of its mobile applications store under the Reliance Applications Store label in the country by the end of the month.

A mobile applications store is designed to enable developers to make available software and services like music, games, news and commercial applications to customers.

An expanded version of the Reliance Applications Store across CDMA and GSM handsets would be launched towards the later part of this quarter.

Airtel will offer over 1,250 free and paid applications across 25 categories like business, games, books and social networking, Bharti Airtel said in a statement today, adding that the cost would be automatically added to the customer's mobile bill or deducted from the available talk-time.

Airtel App Central will offer local and regional applications for customers across the country, starting at Rs5, it added. "With the Airtel App Central, India's first mobile applications store, we are offering a one-stop shop open 24x7 to meet all our customers’ personal device needs. We are empowering our mobile customers to transform their phones into smart devices with the click of a single button," Bharti Airtel president for mobile services Atul Bindal said while announcing the launch of the services.

"Applications Store has benchmarked the overall VAS experience of customers globally, and the launch of Reliance Applications Store will provide consumers a broad selection of relevant, fun and exciting applications to choose from in the easiest possible way," RCom president Mahesh Prasad said in a separate statement, announcing the launch.

RCom, through its Reliance Developer Program (RDP), has a community of over 10,000 individual and corporate registered developers.

Mobile operators and handset makers like Apple, Google, Motorola, Vodafone, BlackBerry, Sony Ericsson and Samsung have already adopted the mobile applications model to boost their revenues.

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    Duraisamy P

    1 decade ago

    I hope the strategic move of the company will yield the desired revenue and place the company in the limelight again to demostrate the best service provider

    Google tries out a Twitter-killer with its 'Buzz'

    Google's move to launch its 'Buzz' has come as a direct challenge to social-networking stars Facebook and Twitter. Both these sites thrive on enabling people to share experiences, activities and thoughts

    Google is giving its free email service a 'Buzz' by adding social-networking features which could challenge the supremacy of platforms like Facebook and Twitter, reports AFP.

    Google Buzz product manager Todd Jackson equated the enhanced offering to “an entirely new world in Gmail” during an unveiling presentation at the Internet giant's headquarters in Mountain View, California.

    Buzz began rolling out on Tuesday with users of Google's Web-based email service getting updates about what friends are doing online and ways to share video, photos and other digitised snippets.

    Google's move comes as a direct challenge to social-networking stars Facebook and Twitter, which thrive on enabling people to share experiences, activities and thoughts as they go through their days.

    "It could render short-message sites like Twitter redundant," analyst Rob Enderle of Enderle Group in Silicon Valley said of Buzz. "MySpace and Facebook are safe for now. Folks put up much more personal content than the 140 characters you get on Twitter."

    Twitter has become a global sensation by letting people share thoughts, observations or developments in terse text messages, known as tweets, of no more than 140 characters per message.

    Buzz feeds Twitter missives into Gmail, eliminating the need for people to visit the Twitter website to post updates or see those sent by people they have selected to follow, according to Enderle.


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