Air Wick Essential Oils: What goes into these fragrances? We may never know.
You might think that 80 times the aroma of a particular plant, even a pleasant-smelling one, would overwhelm the senses. But no one’s wincing or dry heaving (thankfully) in the above TV commercial for Air Wick’s essential oils, specifically its lavender scent, which the company claims is “infused with over 80 lavender flowers” per bottle. In fact, two of the three subjects in the ad appear pleasantly surprised when they find out that what they thought was real lavender was actually Air Wick’s product.
 
But how is this scent really achieved?
 
 
A TINA.org reader wrote in:
 
It is very unlikely that there is any real lavender in this product, as they have supposed customers choose between its scent and “real lavender.” Even if it did contain real lavender, it is highly doubtful that they would be counting the number of flowers in every bottle.
 
TINA.org asked Air Wick how it arrived at over 80 lavender flowers per bottle. We have yet to get a response.
 
But what we found when we looked up a lavender-scented essential oil on Air Wick’s website is that the first ingredient in the product (and thus the most predominant) is not “over 80 lavender flowers” but fragrance. The Environmental Working Group, a non-profit that examines ingredients in consumer goods, has referred to the ingredient fragrance as “a black box for hundreds of chemicals in thousands of everyday products.” This is because fragrance is one of two ingredients on a product label that itself can be comprised of hundreds of natural and synthetic ingredients. The other is “flavor.” Under U.S. regulations, companies are allowed to simply list “fragrance” or “flavor” to protect trade secrets.
 
But we did some digging and, according to a “safety data sheet” for the lavender-scented essential oil, here’s some of what appears to go into Air Wick’s fragrance formula (in descending order of predominance):
 
  • Dipropylene glycol monomethyl ether (aka dipropylene glycol methyl ether), a chemical that a federal database describes as “a colorless liquid with a weak odor.” (Perfect for an air freshener, right?) 
  • 1,7,7-Trimethylbicyclo[2.2.1]heptan-2-one 
  • Linalyl acetate, which the database says is “isolated from numerous plants and essential oils, e.g. clary sage, lavender, lemon etc.” (Apparently, this is where Air Wick’s product gets its lavender smell.) 
  • Terpineol 
  • 1,1-Dimethyl-2-phenylethyl acetate 
  • Hexyl salicylate
 
Perhaps not what you would expect from a product advertised in the commercial as “infused with 100% natural essential oils.”
 
Essential oils are appealing to consumers because the source is natural. However, the FDA warns:
 
Sometimes people think that if an “essential oil” or other ingredient comes from a plant, it must be safe. But many plants contain materials that are toxic, irritating, or likely to cause allergic reactions when applied to the skin.
 
Find more of our coverage on essential oils, which are prevalent in the MLM industry, here.
 
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    COMMENTS

    SUBHASH CHATTERJEE

    1 year ago

    Anything today we touch,eat or wear has it's own shades of dark,sometimes it becomes very difficult to decide what to touch,eat ,wear or even smell.God save us the Humans from Humans

    '74% home buyers unaware of RERA compliance check process'
    Around 74 per cent home buyers in India are unaware of the online process to check a realty project's compliance status under the Real Estate Regulatory Act, a Magicbricks report said here on Monday.
     
    "Seventy four per cent of respondents do not know that it is mandatory to check if the project is registered with the state Real Estate Regulatory Authority (RERA) and how to go about checking it on the RERA website," said the Magicbricks Consumer Choice Poll.
     
    "For a law which is aimed at protecting consumer interest and promote fair play in real estate transactions, this is a poor number," the report said.
     
    "States where the governments have been proactive and got the website and the machinery going have also seen a large number of consumers using it to check the legality of their project. However, since a large number of states are yet to get their act together, consumer awareness too is low," said E. Jayashree Kurup, Head, Editorial and Advice, Magicbricks.
     
    According to the report, Maharashtra and Madhya Pradesh were the first states to set up the RERA authority and concerned websites on May 1, 2017, when the law was completely enacted.
     
    "Maharashtra's real estate developers are registering their projects with RERA authority websites and mentioning the registration number in their advertisements. Where it is not followed, the RERA regulators have been penalising them and publishing the same," it said.
     
    On the other hand, in Gurugram, more than 150 projects are registered but due to unavailability of an operational website to verify the projects' compliance claims, consumers cannot check approvals or completion status, as per the report.
     
    "However, the authorities are now set up and consumers can either mail or physically visit the offices in Gurugram and Panchkula and get their problems and doubts cleared," it added.
     
    Disclaimer: Information, facts or opinions expressed in this news article are presented as sourced from IANS and do not reflect views of Moneylife and hence Moneylife is not responsible or liable for the same. As a source and news provider, IANS is responsible for accuracy, completeness, suitability and validity of any information in this article.
     

     

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    38% consumers received counterfeit product from ecommerce sites
    While Indian consumers are increasingly turning to ecommerce sites for the convenience of making purchases and the discounts they offer, as many as 38% have complained of getting fake or counterfeit products in the last year alone, reveals a survey. About 29% said they received counterfeit products from one of the leading e-commerce sites and the fakes were usually to be found in fragrances, apparel and bags, which tend to be sold at heavily discounted prices. This is a very high number for an industry that wants to attract more users.  
     
    LocalCircles, a social media platform conducted a survey, which saw participation by over 12,000 unique consumers from across India.  According to the Survey, about 38% consumers in the first poll said that they have received a counterfeit product from an ecommerce site in the last one year while 45% said this has never happened to them and 17% were unsure about it.
     
     
     
     
    “In the race to advertise highest discounts, most ecommerce class="ismall" sites only do basic checks on sellers and do not really perform the detailed due diligence. Many ecommerce sites in fact offer cashback schemes and additional quantity and threshold discounts to lure the consumer to shop more and finally somewhere in this process the consumer ends up shopping for a product that us counterfeit,” the Survey says. 
     
    Globally, top retailers such as Alibaba, Amazon and eBay have also struggled to weed out counterfeits and second-hand products. Counterfeit product selling is a big business worldwide amounting to almost $500 billion annually.  Ecommerce platforms are realizing the problems and some of them have even taken steps to identify and remove counterfeit product listings. While many experts have predicted that India’s e-commerce market will touch $100 billion in the next 10 years, the ecommerce sites, the regulator and the consumers will have to work in-sync to fight the demon of counterfeit goods. 
     
    Responding on second question about ecommerce site from which they received a counterfeit product in the last year, about 12% named Snapdeal, 11% said Amazon and 6% said Flipkart. About 71% said they either did not shop online or did not receive a counterfeit product.
     
     
    Recently, Skechers, an American footwear brand dragged e-commerce site Flipkart and four of its seller to Court for allegedly selling its counterfeit products. As per media reports, raids were later conducted in various seller warehouses in Delhi and Ahmedabad and more than 15,000 pair of fake Skechers shoes were found.
     
    The third question asked what the ecommerce sites should be required to do by law if a product received from their site is found to be counterfeit. Around 49% said they should accept return and issue a full refund plus a penalty based on the product value while 30% said they should accept return and issue a full refund plus a fixed counterfeit penalty. About 18% said ecommerce sites should just accept return and issue a full refund while 3% consumers were unsure about what should be done, the Survey shows.
     
    The counterfeit products shipped via ecommerce sites do not match the quality standards of the original products. This in turn, brings bad publicity to the brand eventually affecting their sales numbers.
     
     
    In the following question, 34% consumers identified perfumes and other fragrances as the top category for counterfeit products on ecommerce sites while 11% identified it as shoes, 4% as sporting goods and 51% said others like fashion apparels, bags, and gadgets.
     
    Earlier, the Delhi High Court banned a seller from using the name L'Oreal on any of its products sold on ShopClues.com, after it was reported by consumers for selling fake L’Oreal products on the site.
     
     
    When asked about requirement or provision in law to blacklist any seller of counterfeit products on an ecommerce site, an overwhelming 98% respondents replied in a ‘yes’. 
     
    LocalCircles, says, “This is a reasonable ask that the consumers feel must be implemented by the Government. Such a rule will reasonably penalise seller as the ecommerce site will be required to only bar them from that particular category where they were found selling counterfeit products while still allowing them to sell in other categories.”
     
    Paytm Mall, in mid-2017 had delisted over 85,000 sellers, in an effort to block fraudulent sellers from signing up on their platform. Flipkart in past has said it removes counterfeit items from its platforms regularly and has a ‘zero tolerance policy’ for counterfeit goods.
     
     
    The last question was about reasonable counterfeit penalty that the ecommerce sellers should be liable to pay to the consumer once it is proven that the product shipped was a counterfeit. About 86% said it should be 100% of the product value, 9% said it should 50% of the product value and 4% said it should be 25% of product value.
     
    “Most of the consumers are of the opinion that if a counterfeit product is delivered to them, then they should be refunded their entire money and at the same time, also asked to keep the product with them,” the Survey says.
    Some of the consumers on the platform have also raised a strong concern suggesting that some ecommerce sites not only tend to ignore counterfeit sellers but promote such sellers as it allows them to offer the big discounts.
     
    Genuine products of international brands cannot afford to be sold at 50-80% off, according to some consumers. A few consumers have also suggested that the Government look at a conflict of interest relationship between the ecommerce site and the counterfeit seller where the ecommerce site may have made an investment in the seller and is knowingly let such sellers sell on the platform. 
     
    LocalCircles says it will escalate all such consumer complaints the Department of Consumer Affairs and other Government departments. 
     
     
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    COMMENTS

    Ramesh Poapt

    1 year ago

    really good one!

    Dhiren

    1 year ago

    Earlier, I was a big fan of e- commerce. But after getting cheated with cheap second grade stuff, I totally stopped buying online.

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