Accounting: Razzle Dazzle

Gitanjali Gems has just announced that its top four brands, namely, Gili, Nakshatra, D’damas and Asmi are worth Rs1,502 crore, according to the valuation done by Brand Finance, a UK-based firm in marketing and brand valuation. How should we interpret this information?

Apparently, Gitanjali’s objective for this exercise was to identify the demand drivers for its brands and further enhance...

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