74% say will not visit restaurants even if open: Local Circles
In not so good news for the dining out industry which is already reeling under losses, 74% people said they will not be visiting their favourite restaurant in the next 30 days even if it was open, according to a survey by Local Circles.
 
Fear of catching the coronavirus is paramount as 87% citizens said they do not want to visit a restaurant in the next 30 days due to the fear of catching the virus while 61 per cent are reluctant to spend on eating out. Restaurants have still not been allowed to open again. Indians are known to be food lovers and eating out with colleagues, family and friends has been a fond part of our tradition.
 
But it looks like the coronavirus pandemic has led to people controlling their craving for restaurant food. Local Circles conducted a survey to get a consumer pulse on how they would eat out or order from restaurants post the lockdown relaxations. The 3-poll survey received over 24,000 responses. In the survey, citizens were asked once the lockdown is relaxed and restaurants are open, would they be visiting their favourite restaurant in the area or city for a meal in the next 30 days. 
 
It was not surprising that 74 per cent respondents answered in ‘no' while only 20 per cent answered in ‘yes'. When asked what the primary reason was for them not wanting to visit their favourite restaurant in their city for a meal in the next 30 days, 38 per cent said they feared catching the virus from restaurant staff, other visitors or via food, while 12 per cent said they do not want to spend on eating out right now. 49 per cent said both of these apply to them for not wanting to visit a restaurant. This means that 87 per cent citizens do not want to visit a restaurant in the next 30 days due to the fear of catching the virus while 61 per cent were also reluctant to spend on eating out.
 
An earlier LocalCircles survey showed that post the COVID-19 lockdown, people are more inclined to getting things delivered to their doorstep, rather than going out to buy themselves, so that they could prevent themselves from getting infected.
 
When asked how would they be ordering restaurant food via food delivery apps in the next 30 days, 16 per cent said they would order 1-2 times, 6 per cent said 3-4 times, and 3 per cent said more than 4 times. 65 per cent said they will not order restaurant food for delivery, while 10 per cent respondents were unsure of what they would do. A large section or 65 per cent said they would not order restaurant food even for delivery.
 
This means that 25 per cent citizens will order restaurant food once or more via food delivery apps in the next 30 days. In the recent relaxations, restaurants have only been allowed to operate delivery services but dine-in options are still prohibited across most parts of India.
 
Since the lockdown began, the dine in business of restaurant has been zero and food delivery orders from restaurants have seen orders plummet by almost 90 per cent. As per the Federation of Hotel and Restaurant Associations of India, almost 70 per cent hotels and restaurants in India might close down in the next 30 to 45 days due to the strict government regulations and reduced consumer interest, Local Circles said.
 
Disclaimer: Information, facts or opinions expressed in this news article are presented as sourced from IANS and do not reflect views of Moneylife and hence Moneylife is not responsible or liable for the same. As a source and news provider, IANS is responsible for accuracy, completeness, suitability and validity of any information in this article.
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    Etailers welcome move to allow non-essential sales in red zones
    Ecommerce players on Sunday welcomed the government's decision to allow the delivery of non-essential items in the red zones across the country.
     
    The new guidelines for lockdown 4.0 announced by the Ministry of Home Affairs (MHA) paved the way for a broader resumption of economic activities across most parts of the country.
     
    "At Snapdeal, we are ready and equipped to now start serving customers all across India - in red, green and orange zones - by providing them access to the entire selection of millions of products,a a company spokesperson said in a statement.
     
    This would enable lakhs of medium and small online sellers to start rebuilding their businesses as they serve the needs of users in cities and towns across the country.
     
    Srinivas Mothey, Senior Vice President, Paytm Mall said that the move will help them deliver to most of the metro cities which presently fall in the red zones.
     
    "We have received a sizable number of consumer electronics wishlist orders from metro cities where people have been waiting to buy laptops, mobile phones, as well as other daily use items for the last several weeks now," said Mothey.
     
    "The government's decision will also help in opening up supplies of consumer electronics from warehouses which are in the red zones," he added.
     
    The company has had discussions with its merchant and logistics partners and will start taking orders and delivering from Monday.
     
    While some states have supported extension of the lockdown, most have asked for easing restrictions as well as more autonomy in deciding demarcation of areas as red, green, orange zones which as of now is determined by the Centre.
     
    Pankaj Mohindroo, Chairman of India Cellular And Electronics Association (ICEA) said that the nation and industry will now gradually go back to normalcy.
     
    "Ironically our nation's biggest strength of labour availability will now be a challenging factor.
     
    "An all-out effort has to be made to bolster their confidence by ensuring and communicating that all health related measures have more than sufficient capacity and they are at minimal risk," he elaborated.
     
    Disclaimer: Information, facts or opinions expressed in this news article are presented as sourced from IANS and do not reflect views of Moneylife and hence Moneylife is not responsible or liable for the same. As a source and news provider, IANS is responsible for accuracy, completeness, suitability and validity of any information in this article.
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    74% consumers in red zones not inclined to spend on non-essentials post lockdown: Survey
    Discretionary spending has taken a massive hit as consumers are deferring non-essential purchases due to the uncertainty caused by the spread of coronavirus.
     
    According to a survey by Local Circles, consumers in red zones were asked once the lockdown is relaxed in their areas what items would they spend on, to which 74 per cent consumers said they are in no mood to spend on anything other than essentials post lockdown. The survey received over 24,000 votes from consumers spread across 124 red zone districts of the country.
     
    Overall, the numbers in this survey show a big shift in the consumer mindset post COVID-19 lockdown, as 42 per cent now want to get items of need delivered to their doorsteps so that they could follow the social distancing protocols.
     
    Also, post the lockdown relaxation, when it comes to services, people will spend most on air conditioners, fridge, appliance repairs, home repairs and salon/beauty services.
     
    In cities like Delhi, Bengaluru, Pune, Hyderabad and Mumbai which have been under the lockdown for almost 50 days now, the consumer concerns are the highest where many haven't been able to get products and services they need.
     
    Local Circles said as the lockdown is eased out in red zones post May 17, the survey and discussion feedback indicates that there will be a spike in spending on what is called as the secondary essential products and services outlined in this report. Spending on discretionary products and services that are not of primary and secondary need will continue to take a hit in the short to medium term.
     
    Consumers in red zones say they want to buy gadgets, home supplies and office/school supplies post upcoming lockdown relaxations.
     
    Consumers in red zones were asked once the lockdown is relaxed in their areas, what 'products' in specific will they spend on. At least 5 per cent said they would buy gadgets like laptop, printer, tablet, mobile etc., while another 5 per cent said they will buy office/school supplies like stationary, mobile accessories, books etc. A total of 4 per cent said they would buy white goods & appliances like AC, cooler, refrigerator, grinder etc., 1 per cent said automobiles (car/scooter), 6 per cent said home furnishing & supplies while 2 per cent said fashion & apparels. At least 3 per cent said they will spend on other non-essential items.
     
    As many as 74 per cent consumers said they are in no mood to spend on anything other than essentials post lockdown.
     
    Discretionary spending has taken a massive hit as consumers are deferring non-important purchases due to the uncertainty caused by the spread of Coronavirus.
     
    If consumer choices are bifurcated based on only the ones who said they will spend on non-essentials post lockdown relaxations, Local Circles said it can be adjudged that 19 per cent would buy gadgets like laptop, printer, tablet, mobile etc., while another 19 per cent will buy office/school supplies like stationary, mobile accessories, books etc. 15 per cent would buy white goods & appliances like AC, cooler, refrigerator, grinder etc., 4 per cent automobiles (car/scooter), 23% home furnishing & supplies while 8 per cent will spend on fashion & apparels. 12 per cent consumers will spend on other non-essential items.
     
    Consumers in red zones were asked if they are looking at spending post lockdown relaxations in any of the non-essential categories, namely gadgets, office/school supplies, white goods, automobile, home furnishings, fashion etc., how will they purchase them. In response, 33 per cent said they will order via ecommerce while 41 per cent said they will visit a retail store. 9 per cent said they will get it delivered from a retail store while 17 per cent were unsure about it.
     
    Disclaimer: Information, facts or opinions expressed in this news article are presented as sourced from IANS and do not reflect views of Moneylife and hence Moneylife is not responsible or liable for the same. As a source and news provider, IANS is responsible for accuracy, completeness, suitability and validity of any information in this article.
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