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Moneylife Columnists Recent Commentary  Anil ThakraneyNestlé Kit Kat: Clutter breaker It’s good to see an otherwise conservative marketer like Nestlé approving of a dangerous, 
 William GambleEmerging market growth: The hiccups on the way The emerging market growth story is still playing out, but these markets are bound to be affected
 Anil ThakraneyVolkswagen Corporate: Boredom for Everyone! The ad ought to have been screaming ‘innovation’ in its idea, style, treatment,
 Samir KelekarThere is an urgent need for public scrutiny of Electronic Voting Machines These machines need to be tested for any possible security flaws — that is a standard
 Devarajan MahadevanI’m seeing stars. They control my stocks A website (that will not be named) has a section that claims that it can predict stock movements by
 William GambleHas China surpassed Japan? On purchasing power parity, China surpassed Japan ten years ago. However, on per capita income
 Sucheta Dalal on hot investor and consumer issuesWhere Are the Investors? The Indian capital market is narrow, shallow, illiquid and concentrated in the hands of a few
 BV Rao on what’s going on in the Dilli DurbarDilli Durbar: Mukesh Ambani Looks for Legacy Now that the fight with Anil over businesses of the day is over, Mukesh Ambani is learnt to be
 Debashis Basu on where the stock market is headedStand Aside Sometimes it’s good to do nothing, especially when the bulls charge ahead mindlessly
 R Balakrishnan on saving and investing prudentlyHow To Kill Mutual Funds It is the distributor who expands the market, as was proved again when a foreign bank raised
 Veeresh Malik on tales from the auto sectorFake Insurance Pitch Car owners may have received phone calls from automobile insurance companies offering deals to
 Yogesh SapkaleWhy blacklist the BlackBerry? Banning this service will not solve the problem. The government and security agencies need to be
 Walter Vieira on tips for groomingThink Global, Act Local There is a vast difference between attitudes and customs in the East and the West. And, therefore,
Moneylife Columnists More Commentary 
Frito Lay’s Kurkure: Sharp positioningIf you watch the commercial through the eyes of the brand’s key target audiences, it’s 
Fiat Punto: Funny, but…You can use humour in ads to tell a complex product story, but the story should not get lost in the 
Public banks and misplaced prioritiesState-owned banks simply do not allocate capital to the most efficient and profitable enterprises 
Tata Sky: Interesting product, boring adsWhile the motive behind the idea of home education is noble, the commercials are extremely boring 
The facts of the matterEven when analysts get all the facts right, their own prejudices and personal incentives get in the 
Cadbury Éclairs: The ad may bomb!The madness in this commercial gets reduced to self-indulgence on the part of the advertiser 
They’ll sell you a cell and tell you to go to hellTelecom companies will go to any extent to convince you to go in for their product or services. But 
Fair & Lovely Max Fairness: Goras get girls… and jobs!It’s sad that Fair & Lovely is now busy parasiting on the insecurities of dark complexioned 
Diversification Has Its Own PerilsI met an investor who had a list of more than 50 mutual fund schemes that he had invested in. In 
Will Portfolio Managers Be Accountable?SEBI is trying to make changes in the much-abused portfolio management schemes. It’s about 
Time To Sell?A medium-term top may be in place 
Go Retro, Lump LuxuryYou don’t have to pay top dollar for a luxury vehicle, says Veeresh Malik 
Rotting Food Stocks? Wow!Hari Narayan fought (and won) a bitter turf war with SEBI chairman CB Bhave for jurisdiction over 
Open magazine: Open & shut caseIt’s said the best way to swiftly kill a bad product is to run equally bad ads. Well, Open 
The visible hand and unintended consequencesGovernment policies — both in developed and emerging markets — to smooth economic 
Anchor Toothpaste: Desperate measuresIt looks like the manufacturers of this product have run out of new or relevant ideas on how to 
Aadhaar: Bonanza for corporates, no-win situation for the peopleAadhaar could be extremely dangerous to freedom and democracy itself, a reason why similar identity 
High HopesThe High Level Coordination Committee has just functioned as a coffee club for regulatory heads 
Stiff upper lip and all that rotThe inside story of the British PM’s visit to India 
Cadbury Dairy Milk: Is this shubh aarambh?The chocolate maker has been milking a number of ideas — but the new commercial is a tad 
Aegon Religare: Dark humourFinally, we get to see some humour in a commercial that’s selling insurance 
Hope for the Lower JudiciaryAfter a long time, we have a Chief Justice of the Supreme Court, who is concerned over matters 
Fasten Your BeltsBy the time you read this article, the market may be nearing the end of its two-month rally 
Life ChangingLife insurance will undoubtedly now be the preferred investment vehicle for the masses 
Key IssuesCar keys have become high-tech. What you need to know before getting one 
No country, no economy, no investment lasts foreverLong term investments require one thing, certainty. You are not going to get certainty and you are 
Vodafone: Zoozoo gives way to parrotThe commercial is much too ordinary, given the high standards Vodafone has set with the zoozoos 
Snake oil, bridges to sell: And they have much more to unleashEvery day, my phone spews out text messages that promise me stocks that will reach for the skies, 
Busting some investor mythsYou can be successful making money by trading against people who do not understand that the past is 
Edelweiss: Can you? Umm… maybe!The commercial is artfully executed, but the ‘can do’ idea has been done to death |
 IDBI Bank deals itself a triple whammy After changing its employee incentive plan to meet targets; de-emphasising sales of non-banking products, it has now also done away with a number of fee-based charges for banking  Investors furious over SEBI’s hike in arbitration With less then 24 hours to the implementation of a SEBI-mandated hike in arbitration fees, investors appeal to the finance ministry for help; they point out that 84% of  Mid-cap Scanner: Adhunik Metaliks Not heavily traded and lesser tracked, this stock has some untapped potential  Smaller engineering companies may benefit from higher capex An Edelweiss Securities survey points out that infrastructure companies have firmed up higher capex plans over the next two years. This will benefit smaller engineering companies  NSE ‘refutes’ its own data which indicates that Ravi Narain, MD of the National Stock Exchange, believes that the bourse under his control is not hollow, shallow or illiquid. But his ‘explanation’ only raises more
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