Zee, India's Largest TV Network, Implements LiveU's Mobile Uplink Technology

Generates new live news and entertainment content for Zee News (A Zee Group Channel)

SINGAPORE, June 20, 2012 /PRNewswire-Asia/ -- Broadcast Asia -- LiveU( http://www.liveu.tv ) (www.liveu.tv), the pioneer of portable video-over-cellular solutions, has announced that Zee, India's largest satellite TV network, is implementing LiveU's flagship LU60 uplink technology to provide enhanced live news and entertainment content for its satellite channels. With the largest number of TV subscribers in India and a popular online entertainment portal, Zee also broadcasts internationally to other countries around Asia-Pacific, EMEA and the Americas.

Zee News selected LiveU after conducting rigorous evaluation of bonded uplink systems around India. LiveU's superior video quality and constant reliability stood out, especially in areas with poor cellular coverage.

Manny (Menashe) Mukhtar, LiveU's VP Sales for APAC, said, "Zee is a household name in India and recognized as one of the most innovative entertainment channels in Asia. It's exciting to see how LiveU is helping Zee to bring more live coverage of news, sports and entertainment events to millions of viewers inside and outside of India."

Local 24/7 support and service is provided by LiveU's Indian distributor, LAMHAS Satellite Services, which has been working in India's broadcast industry for many years.

"With satellite bandwidth constraints for SNG use, LiveU provides the missing link for broadcasters for their newsgathering operations. Not only existing but emerging news channels now depend on LiveU for daily newsgathering," added Ajay Jain, CEO, Lamhas Satellite Services Ltd.

Zee News joins LiveU's other prestigious broadcasting customers in India, such as Times Television Network (Times Now, ET Now), as announced at the Convergence India show in New Delhi in March 2012.

LiveU will present its full range of portable uplink solutions at Broadcast Asia 2012, June 19-22, at Suntec Singapore (Panasonic Stand No 3F-01).

About Zee

Zee Entertainment Enterprises Limited is one of India's leading television, media and entertainment companies. It is amongst the largest producers and aggregators of Hindi programming in the world, with an extensive library housing over 100,000 hours of television content. With rights to more than 3,000 movie titles from foremost studios and of iconic film stars, Zee houses the world's largest Hindi film library. Through its strong presence worldwide, Zee entertains over 500 million viewers across 167 countries. Zee TV was the first Hindi General Entertainment Channel in India.

Zee is part of the Essel Group, one of India's most prominent business houses with a diverse portfolio of assets in media, packaging, entertainment, technology-enabled services, infrastructure development and education.

About LiveU

LiveU (http://www.liveu.tv) is the pioneer of broadcast-quality, video-over-cellular solutions that allow live video transmission (HD and SD) from any location around the world. LiveU's backpack / handheld solutions include multiple 4G LTE/3G, HSPA+, WiMAX and Wi-Fi cellular links, which are optimized for maximum video quality based on the available network conditions. With top-tier customers in 60+ countries across five continents, LiveU's solutions have been used for breaking news and high-profile events, including the 2012 US Presidential Campaign, 2011 British Royal Wedding, Hurricane Irene, Academy Awards(R), GRAMMY Awards(R), Super Bowl, NBA All Star Weekend, Brazilian Carnival, 2010 World Cup in South Africa and 2008 Beijing Olympic Games.

SOURCE　LiveU