As part of its endeavor to provide innovative and comprehensive mobile solutions to its customers, Matrix Cellular, the leading service provider of international telecommunication services, has announced the launch of country specific SIM and data cards for people traveling to Indonesia and Turkey. Ideal for iPad and Tablet PC users, Matrix data packs allow travelers to cut down on International Data Roaming expenses and constantly stay touch with their friends and colleagues back home with a Matrix SIM card.

Commenting on the launch, Mr. Gagan Dugal, Managing Director of Matrix Cellular, says, “For over a decade now we have been providing international travelers easy and inexpensive ways to stay connected with their families and loved ones in a hassle free manner. Using country specific SIM and data cards can help customers save on the exorbitant costs of International Roaming levied by Indian service providers. Whether you are travelling for business or leisure purposes, our SIM cards can help you save a lot of money apart from the convenience of taking care of your international connectivity needs before departure.”

A Matrix customer travelling to Indonesia or Turkey can avail several benefits such as obtaining their international mobile number before departure as well as paying for their bill in Indian rupees. By activating data services on their smartphone before traveling to Indonesia, customers can get unlimited access to emails, browsing, BBM, facebook, twitter at just 1/10th the cost of International Data Roaming charges. One MB of usage on International Data Roaming on your Indian number can cost as much as Rs. 750 per MB whereas a Matrix customer can get unlimited access to data services on his or her smartphone for as low as Rs. 999. A customer traveling to Turkey can activate their data services for as low as Rs. 2300 approximately.

“This is another testament to our promise to deliver straightforward and easy solutions to enhance a customers’ travel experience when they use our products and services. Our country specific data services are tailored for business and leisure travellers looking for cost effective data solutions for their smartphone. With these services, Matrix Cellular customers can now travel to these countries without worrying about the high cost of International Data Roaming charges” added Mr. Dugal.

About Matrix: Matrix Cellular (International) Services Pvt. Ltd. is the leading provider of complete telecommunication solutions for Indians traveling abroad. Matrix provides services all around the world and has its offices across India. It provides International SIM cards for business travelers, leisure travelers and students in both post-paid and prepaid model. It also offers add-on data packs for using internet on mobile phones as well as data cards for accessing internet on your computer. Matrix has forayed into travel card by introducing Matrix Forex card, designed to give the customer a secure and hassle-free travel experience. The Company was also awarded with the Innovative Product Award – International Mobile Connections and Data Products” by Economic Times Telecom Awards (2011).