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element14 Wins the Tektronix ‘FY2011 ASEAN Channels Growth Award’

element14 Wins the Tektronix ‘FY2011 ASEAN Channels Growth Award’Bangalore, Karnataka, India (element14 (Business Wire India))
element14 (formerly Farnell), the first electronic component distributor that fuses commerce and community, is proud to be the recipient of the ‘FY2011 ASEAN Channels Growth Award’ from Tektronix. This accolade acknowledges element14’s continuous success in acquiring new customers, increasing revenue growth and expanding Tektronix’s profile in the region.

“element14 is honoured to receive this award as it acknowledges our dedication to provide an effective distribution model for our business partners,” says William Chong, Regional Director of Supplier Marketing, element14, Asia Pacific. “We hope that our productive partnership will continue to benefit engineers in overcoming the evolving challenges in the industry by using our best-in-class solutions and value added propositions.”

element14 offers a community for electronic design engineers with its strong social media and web presence. The element14 Community currently has more than 78,000 members, and also leverages popular social media platforms such as LinkedIn, Facebook and Twitter, to engage its members.

In addition, element14’s powerful e-commerce engine provides a convenient, one-stop site for electronic system design, maintenance and repair engineers to browse and buy Tektronix products for their use. This addresses engineers’ challenges of doing their work more efficiently due to ever-increasing competition and shorter product life cycles.

“Tekronix continues to expand our customer reach in the Asean region through different sales channels. element14 adds value to the selling process while more customers source our test instruments online and also need fast dispatch,” says Jasper Ang, General Manager, ASEAN, Tektronix. “We will continue to work with element14 to bring Tektronix products to a wider spectrum of customers to meet their expectation of operational excellence and solve their design challenges.”

Wide selection of robust evaluation solutions

Engineers need high performance and reliable measurement tools to quickly and accurately evaluate the feasibility of their designs. element14 has in stock a comprehensive selection of the latest evaluation tools from Tektronix.

element14 has recently made available the THS3000 series Oscilloscope to its inventory, in addition to the earlier ranges of bench top oscilloscopes, multimeters and power supplies. This lightweight and compact handheld oscilloscope features four isolated channels for easy measurement of three-phase power or simultaneous capture of digital control and power signals. It also helps reduce cost by using a single instrument to measure embedded analog and digital signals.

About element14

element14 is a high-service distributor of technology products and solutions for electronic system design, maintenance and repair. Bringing together the latest products, services, and development software, all connected to an innovative online engineering community where purchasers and engineers can access peers and experts, a wide range of independent technical information and helpful tools. Whether researching a new technology, designing an electronic product, or looking for parts to repair an existing system, element14 is the trusted global source to find the answers and parts you need to keep your project on the fast track, right from the start.

element14 is the operating business of Premier Farnell plc (LSE:pfl) in Asia Pacific.

For more information visit the website:

Hong Kong:
New Zealand:

About Premier Farnell

Premier Farnell plc (LSE:pfl) is a global leader in high service distribution of technology products and solutions for electronic system design, maintenance and repair. Its differentiated proposition includes 29 local language transactional websites, and the critically important element14 Community for design engineers – an industry first ( With sales last year of £990.8m and underlying profits of £93.3m the Group distributes its comprehensive portfolio of products and services throughout Europe, North America and Asia Pacific, supported by a global supply chain of over 3,500 suppliers and an inventory profile developed to anticipate and meet its customers’ needs.

While global in scope, Premier Farnell recognises the individual needs of each market and has continued to internationalise its model accordingly. It trades locally as Farnell in Europe, Newark/element14 in North America and Farnell Newark in Brazil. Across Asia Pacific the business trades as element14.

Key facts

-- Operations in 35 different countries

-- 4,100 employees

-- Over 2 million customer contacts in 156 industries

-- Over 3,500 leading suppliers

-- Over 400,000 products stocked with access to over four million more on demand

-- Global leader in legislation RoHS, WEEE, REACH

For more information visit the website at Premier Farnell.

For news updates from element14 visit:

Premier Farnell News Centre –
Twitter - @element14news; @element14
YouTube – element14

Or contact:

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