Coupons109.com is the latest offering of the brand 109 websites launched by the company Banyan Tree Infomedia. One of the fastest growing e-media companies in India is already enjoying considerable amount of success with this new offering of theirs. So what is so remarkable about Coupons109.com and the whole 109 business?

Let’s start with the 109 business. Banyan Tree Infomedia has launched a series of websites sporting the 109 (pronounced “One O (the letter) Nine”). The theory behind the 109 bit is that, in India when you are talking of radio frequencies, you know that it ends at 108. To go beyond that 108, in essence to go beyond the existing restraints of information gathering, you need to go to 109, hence Coupons109.com.

Now for the Coupons109 business, to put in the simplest of terms, the website is an aggregator of discount coupons from all over the Indian e-commerce industry. With the sudden popularity of deals and their subsequent demise, there was created room for a new form of discount and money saving. This form was discount coupons. The problem that existed in this field was that, in a country where internet penetration has not yet reached its full potential, find and using coupons is no easy task.

That is where Coupons109.com comes in. What this site does is simple; it takes all the coupons from all the providers like Bagit, Ebay, Pizzahut, Fastrack, HDFC Bank and many more and puts them in one place where they are easy to find. This is important because we often come to know of only about a fraction of the coupons that are made available to us. What coupons109 does is to find those hidden coupons and include them too in its list. And if that does not sound appealing enough then the site also boasts of various layers of filters that have been created to ensure that you are never more than a few click away from the coupon you need.