Several e-cigarette ads banned in Britain while U.S. ads remain unregulated
The U.K. is far ahead of the U.S. in regulating e-cigarettes, a rapidly expanding industry in which sales are expected to reach upwards of $2 billion. While the FDA continues to ponder regulations regarding e-cigarettes, regulators in the U.K. have listed a host of restrictions and have already started banning some advertisements.
In October 2014, the U.K.’s Committee of Advertising Practice announced new rules that prohibit e-cigarette ads that claim the vaping products are safer or healthier than tobacco products unless the company obtains authorization to make those statements from the government. The regulations also prohibit ads that appeal to youngsters under 18 and ones that encourage non-smokers or non-nicotine users from smoking e-cigarettes.
Different story in the U.S.:
But it’s a different story in the U.S., where e-cigarette ads have featured stars such as Jenny McCarthy (pictured below in a previously aired TV commercial for Blu eCigs) and ad spending has skyrocketed to upwards of $20 million.