Dr Grigori Perelman lives in poverty in a cockroach-infested St Petersburg flat. He has cracked the Poincare Conjecture, one of the most difficult puzzles in mathematics. But when the Clay Mathematics Institute in Cambridge, Massachusetts came knocking with the $1-million prize it had offered anybody who could solve the conundrum, Dr Perelman refused to open the door, saying only: "I don't need anything. I have all I want."
Modern movie posters often follow the time-tested, banal formula of hackneyed images, loads of text and pictures of every star that can be fit in—and hope that all of it falls into place. But a number of artists are reinventing this lost art by posting online alternative posters of various cult classics—in a retro and minimalist style. Hollywood honchos are beginning to take notice.