With the cricket over, general entertainment channels prepare to hit their way back into the game

GECs set to launch new programmes, reality shows, to win back audiences who appear to be suffering from television fatigue

The fourth season of the Indian Premier League wasn't exactly an exciting season and the ratings confirm this, although it was still the most prominent television programme during the nearly two-month long event. Post-IPL (and Gambhir injury's that set off the Club versus Country debate), general entertainment channels (GECs) are all set with a host of shows to recapture the audiences. But what are the chances of their success?

"Viewers are going through a significant stage of television fatigue," commented an analyst. "First it was the World Cup, then the IPL and also the intense state election coverage. A lot of channels are launching new shows, but the audience could be looking to take a break. Whatever be the case, it's not going to be great in terms of advertising revenues for soaps. But reality shows are a different thing."

According to TAM media research, the just concluded edition of IPL saw a substantial fall in revenues. During the initial 26 matches, ratings fell by 22%. In mid-April, TRPs fell a further 27%. Towards the end, the event gained slightly, with TRPs at 5.8 for the finals. TRPs for the IPL last year were overall above 6.

Discouraged by dismal ratings, several big advertisers like Hindustan Unilever and Videocon, stayed out. Other significant brands like LG, Loreal, Cadbury and Vodafone, the event sponsor, who booked slots, found the results were not up to expectations. Advertising rates ranged from Rs4 lakh to Rs5 lakh initially, but jumped to Rs15 lakh for a 10-seconds slot towards the closing stages.

Even if the over three-months cricket season on television did not do as well as might have been expected, GECs definitely lost through the period and they are hungry to make this up.

Some of the channels that have lined Now, the GECS have lined up a host of shows~

Sony is banking on a new soap "Bade Achhe Lagte Hai" and "Kaun Banega Crorepati" in a big way, "Emotional Attyachar" is returning on Bindass, Star Plus is launching "Is Pyaar Ka Koi Naam Do" and "Just Dance", and Imagine will get back Ratan Rajput with her "Swayamvar". And the competition between these big shows will be pretty intense.

It goes without saying that the resumption of heavyweight reality shows will give the soaps a tough time. For, audiences suffering fatigue may be rejuvenated by the previously popular (and voyeuristic) "Emotional Attyachar" and "Ratan ka Rishta", if they turn out to be as interesting as a couple of the earlier instalments that featured Rakhi Sawant and Rahul Mahajan.

That's not to rule out the chances of the soaps faring well. Sheran Mehra, senior vice-president and head of marketing, Dhanlaxmi Bank, said in a statement, "It is difficult to comment on the success of shows when even a Shah Rukh Khan show did not perform. I would rather put my money on established shows that have a set viewership. In the fragmented market, it is not necessary that a reality show will work and a fiction show will not perform. It depends on the deal that the channel gives on each show."



Vinay Joshi

5 years ago

Ms. Sucheta,

Your MDT has again floundered on IPL-4 viewership as earlier on “pledged shares” of ‘Z’ category co’s will tank market! Not answered by you my comments posted.

The data provided by aMap, which records overnight viewership data, noted that the average time spent per viewer on IPL-4 was 55 mins, up by 40% vis-avis IPL-3, net reach was 14% up 36% over last.

Thro’ out the IPL ads – Zoozoo’s were dominant followed by others viz Idea, HLL, including cars & bikes, inspite of showroom stockpiles signal slump in vehicle sales. [Based on SIAM]

MDT, the statement is a paradox. Again do your home work. Do you know how much Sony-Max has earned? Find it out for yourself.

MDT, I’m suffering fatigue coz of your irresponsible, invalid presentation[s].

First & foremost GEC’s soaps are below par for average viewers,

Ms. Sucheta do you have FY11 results of all listed TV broadcast co’s? What is the ad revenue growth? How many subscribers they net in?

Ms. Sucheta, GEC’s are perturbed coz many new channels are granted telecast rights.

MDT could get response from an official of Dhanlaxmi Bank, instead of those who spend 1K CR on ads! Sad.


Income-tax department’s Centralised Processing Centre neglects acknowledging returns submissions

Worried tax assessees complain about lack of communication with Bengaluru-based CPC 

The last date for filing income-tax returns is near. So the rush to file returns is on. However, despite the I-T department's initiative to provide electronic facility (e-filling) for filing returns, the commotion and the confusion just doesn't seem to go away.

R Krishnamurthy submitted his ITR-V (Income Tax Return -Verification) form by ordinary post on 5 May 2011. But he has not received any acknowledgement of receipt from the Income Tax department's Centralised Processing Centre (CPC), in Bengaluru, and is therefore uncertain about the status of his returns.  

There are three ways to file the returns electronically. First, using digital signature where no paper return is required to be submitted. Second, is to file without digital signature where ITR-V form is supposed to be submitted to the CPC, Bengaluru, within 120 days of e-filing. This is a single-page receipt-cum-verification form. The third option is to file the papers through an e-return intermediary who would do the e-filing and assist the assessee in this process.

Mr Krishnamurthy sent his ITR-V form by post as his file did not have a digital signature. According to the procedure, on receiving the ITR-V, the CPC must send an e-mail acknowledging receipt.

Mr Krishnamurthy, has repeatedly tried to contact the CPC office on email and even on phone, but without success. Strangely, he did receive an SMS saying that certain documents were sent to him on email, but he says he has not got anything yet.

This is only one of numerous such cases that have been piling up over the past many months and there just does not seem to be anybody who will do anything about this. Some persons have complained about not getting e-receipts for their submissions. Others complain about wrong submission numbers on the e-receipts.

The issue of acknowledgements is all the more important as the CPC does not accept submissions by Speed Post, Registered Post, or by courier, and assessees who do not have a digital signature are required to send their the forms only by ordinary post and people have complained that this is unreliable.

The deadline for filing returns in 31 July 2011

Moneylife sent a detailed e-mail to the CPC seeking a explanation on these issues, but we have not received a reply till the time of publishing this story.

Moneylife reported last week that the Bombay Chartered Accountants' Society is making efforts to take up related issues with the Centralised Processing Centre. (Read, "Bombay Chartered Accountants' Society to take up I-T rectification matter with tax authorities".)




5 years ago

In 2010, I sent my ITR-V by ordinary post and forgot. Received e-mail after many months asking to re-send ITR-V as IT did not receive it. After few days got a message that they have received it, but since 4 months have elapsed; e-filed return has lapsed. I had to refile. Did the refiling and submitted ITR-V by Speed Post (now allowed) and promptly got an acknowledgement. Couple of months later, was informed by email and SMS about refund and got the cheque in the mail a few days later. Too good, despite the hiccups.


5 years ago

ITR-V can be sent to Bangalore CPC by Speed Post also.The advantage of doing so is that we can track the date of delivery thro' Speedpost site.

RCom’s FY11 net profit tumbles 71% on lower earnings from wireless, broadband business

The Anil Dhirubhai Ambani Group (ADAG) company’s total revenues increased marginally due to lower than expected earnings from its wireless and broadband business

Reliance Communications Ltd (RCom) on Monday reported a 71% fall in full year net profit due to lower earnings from its wireless and broadband business, even as its revenues increased marginally (4.4%) to Rs23,108 crore.

For the FY that ended in March 2011, RCom said its net profit fell to Rs1,346 crore from Rs4,655 crore, while its total turnover, including wireless, global, broadband and diversified business, rose 4.4% to Rs23,108 crore from Rs22,132 crore. The company said its earnings before interest, tax, depreciation and amortisation (EBITDA) from the wireless segment decreased 15.2% to Rs4,737 crore and those from the broadband business fell 17.3% to Rs949 crore.

However, during the same period, RCom's EBITDA from its global business grew 134.7% to Rs3,980 crore from Rs1,696 crore.

The company said in March it drew down the third and final tranche of Rs1,200 crore towards refinancing of 3G spectrum fees out of the Rs8,700 crore facility provided by China Development Bank.

During the 12 months to end-March 2011, RCom said its subscriber base rose 33% to 136 million from 102 million, a year ago.

The company declared a full year dividend of 10% or about Rs120 crore.


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