“We want to retain our record of low claim rejection”
Rituraj Bhattacharya, head of market management and product development, Bajaj Allianz Life Insurance, insists that the company will do what is fair for customers
ML: What is the typical customer attitude towards insurance?
RB: The Indian customer is less aware of the risk of dying early. Term insurance is yet to interest them. In tier-II and tier-III cities, if I try to tell them that for Rs2,500 you will get a large cover in a term policy, the response is: What do
I get when the policy ends? The customer is looking for returns—life cover is a by-product.
People are becoming aware of ‘human life value’ and are beginning to get more interested in term life insurance. Today, in open forums people do ask—how much insurance should I buy?...
To continue reading this article, you must be a Premium subscriber...
More in Moneylife
Abhishek, we will miss you terribly... +6194 views
TODAY'S TOP STORIES
Ameet Patel on Budget 2014
What's your say?
What you said
Thanks for casting your votes! View Previous Polls