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Google plans to produce, sell 'Nexus One' phone directly

The Internet search giant has said that it has shared a device with its employees across the globe which combines innovative hardware from a partner with software that runs on Android, to experiment with new mobile features and capabilities

In a strategic move that marks its foray into direct sales, Internet search giant Google Inc is planning to sell its cell phone directly to consumers, evading wireless operators, by as soon as next year, a media report says.

Citing people familiar with the sources, the Wall Street Journal (WSJ) said that Google has designed a cell phone it plans to sell directly to consumers as soon as next year. The phone will be called 'Nexus One' and is being manufactured for Google by HTC Corp, the WSJ said quoting sources. Users will have to buy cellular service for the device separately.

Officially, there is no word from Google, although, in its blog, the search giant said, “We recently came up with the concept of a mobile lab, which is a device that combines innovative hardware from a partner with software that runs on Android to experiment with new mobile features and capabilities, and we shared this device with Google employees across the globe. This means they get to test out a new technology and help improve it." (Google calls this testing by employees 'dogfooding', i.e., from 'eating your own dog food'!)

According to some Internet blogs, the Google phone would be officially called as 'Nexus One' and will be launched as early as January 2010. It won’t be sold by any one carrier, but instead will be an unlocked GSM phone. It will be running on Google's Android 2.1 mobile software.

Nexux One's launch, especially in the US, assumes significance as T-Mobile and AT&T's exclusivity deals with Apple for its iPhone are about to come to an end. Google's phone would prove to be a shot-in-the-arm for these carriers, who so far had to depend on iPhone for higher-end mobile handsets.

Google has designed virtually the entire software experience behind the phone, from the applications that run on it to the look and feel of each screen.

The phone runs on a Snapdragon chip, has a super high-resolution OLED touchscreen, is thinner than the iPhone, has no keyboard, and sports two microphones. The microphone on the back of the phone helps eliminate background noise, and it also has a 'weirdly' large camera for a phone. And if you don’t like the touchscreen keyboard, a voice-to-text feature is supposed to let you dictate emails and notes by speaking directly into the phone, said, in a report.

The move also marks a rare foray into direct sales for Google. With the exception of an appliance it markets as a search tool to businesses, the company hasn't sold hardware in the past.

"The phone is a significant escalation of Google's assault on the mobile industry, challenging both wireless carriers that sell devices as well as companies that design them," WSJ said.

Google became a high-profile player in the mobile arena two years ago, when it launched its Android software. A number of leading handset manufacturers, including Motorola Inc., built phones running the software, some of which contain branding "powered by Google."

But the phones—many of which hit the market in recent months—haven't sold nearly as well as Apple's iPhone.

The direct sales move by Google could alienate wireless carriers and handset makers that offer Android phones and do not want to compete with Google, WSJ said, adding that Google has repeatedly said that its goal is to have hundreds of Android phones rather than one.

"The Internet giant is taking a new, and potentially risky, approach to selling the device. Rather than selling the phone through a wireless carrier—the way the bulk of phones are sold in the US today—Google plans to sell the Nexus One itself online," the report said. .

The newspaper further said that "now, Google appears to want to throw its brand behind a device more directly, designing a phone without working with the wireless carriers that often dictate what features they allow on their networks."


Cement prices in western, southern regions to go up

Cement prices for both these regions are likely to increase by an additional Rs 5 per bag due to shortages of rakes needed to transport cement

Cement prices in the western and southern regions are likely to increase by another Rs5 per bag in a week’s time, say dealers as well as analysts. Of late, both these regions have been witnessing a rise in prices riding on the supply shortfall due to transportation hitches, they said.

During the past month, cement prices in both the western and southern regions had gone up by Rs7 to Rs12 per bag. Cement prices across major cities in Gujarat have already increased by Rs5 with effect from Tuesday. “The current cement price is Rs195 per bag; it has increased by Rs5 today. It will remain at this price for the next 15 days,” said an Ahmedabad-based cement dealer.

“In Gujarat, the price of cement in major cities like Ahmedabad, Baroda, Baruch, Mehsana and Surat is expected to increase by Rs5 per bag with effect from 15th December. At present, the average price of cement per bag in Baroda, Surat and Baruch is in the range of Rs195-Rs200 per bag, which will be revised upwards to Rs200-Rs205 per bag,” said Sharekhan Ltd in a research note.

As per the brokerage report, cement prices in the major cities of Maharashtra are also likely to witness an increase of Rs5 by 21st December. Presently, the average price per cement bag in Mumbai is Rs240.

Cement prices in cities like Hyderabad in the southern region are also likely to increase by another Rs5 from Rs140-Rs145 per bag to Rs150 per bag in a week’s time. Currently cement in Hyderabad is priced at Rs140-Rs145 per bag.

In the northern region, cement prices have remained almost unchanged but dealers there expect the price to go up if the logistics problem continues any longer, the report further stated. The current cement price in New Delhi is Rs227 per bag.

Before the recent rise in prices, cement prices all over the country were on a continuous downfall. In a short span of time—between August and October 2009—cement prices had fallen from Rs230 per bag to Rs140 per bag.

The southern region was worst affected by the downfall. The current rise in prices for these two regions is due to a shortage of wagon supply to transport cement to these regions.

Wagons have been diverted to transport foodgrains, which is a priority sector. This recent price correction is expected to be a temporary phenomenon, with prices expected to go down after March 2010.




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