Leisure, Lifestyle & Wellness
UK Cracking down on E-cigarette ads
Several e-cigarette ads banned in Britain while U.S. ads remain unregulated
 
The U.K. is far ahead of the U.S. in regulating e-cigarettes, a rapidly expanding industry in which sales are expected to reach upwards of $2 billion. While the FDA continues to ponder regulations regarding e-cigarettes, regulators in the U.K. have listed a host of restrictions and have already started banning some advertisements.
 
In October 2014, the U.K.’s Committee of Advertising Practice announced new rules that prohibit e-cigarette ads that claim the vaping products are safer or healthier than tobacco products unless the company obtains authorization to make those statements from the government. The regulations also prohibit ads that appeal to youngsters under 18 and ones that encourage non-smokers or non-nicotine users from smoking e-cigarettes.
 
Different story in the U.S.:
But it’s a different story in the U.S., where e-cigarette ads have featured stars such as Jenny McCarthy (pictured below in a previously aired TV commercial for Blu eCigs) and ad spending has skyrocketed to upwards of $20 million.
 
Read Full Story Here
 
Courtesy: truthinadvertising.org
 

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Mediclaim: Use of Tertiary hospitals driving treatment costs higher

Cashless preferred for high cost treatment and medical inflation seen as moderating says the ICICI Lombard 2014 trends report 

 

ICICI Lombard General Insurance has released the key trends for 2014 and its outlook for 2015 for the Health and Motor insurance segments. Here are the important points and Moneylife's comments -  
 
Use of Tertiary hospitals increased from 43% to 49% in case of retail customers which influenced treatment costs. 32% of corporate cases are referred to tertiary hospitals.
 
Including tertiary hospitals (Hinduja, Lilavati, Breach Candy, etc) for cashless is good for consumers, but it can mean that the insured will go to these hospitals even for minor ailments. Insurance companies often overlook smaller nursing homes for including in cashless network, which can push the insured to go for tertiary hospitals.
 
Medical inflation was seen as moderating, especially in the last three years. Mediclaim premium of private and government insurers have drastically increased in recent times and we hope it will pause or increase minimally going forward
 
Cashless route continued to be preferred for high cost treatments. Cashless is an important feature for policyholders. The list of hospitals on cashless network, also known as preferred-provider-network (PPN), varies across insurance companies and is a dynamically changing list. The cashless hospital when you purchased the policy may no longer be on the network after some time. It causes inconvenience to the insured who may buy specific insurer mediclaim product after finding close-by decent hospitals to be on the PPN list. It is disappointing for the insured when the hospital is removed from the PPN list. Moreover, government insurers do not have prominent tertiary hospitals on their PPN in major cities. Recently, Pune, Chinchwad-Pimpri hospitals have stopped cashless for government insurers, retail customers even when group mediclaim customers  continue to enjoy cashless    
 
The key disease trends remained consistent in 2014 led by genito urinary, eye disorders, respiratory disorders, injuries and digestive ailments
 
The pattern was similar for critical illness as neoplasm, metabol ailments, heart ailments continued to dominate
 
Among the key trends likely to emerge/ strengthen in 2015 include:
 
Rising demand for OPD as is evident from initial response in group health segment. Mediclaim covering OPD (consultation, diagnostics) is an expensive product which is marketed for fully utilizing Sec 80D limit of Rs15,000 (Rs20,000 for senior citizens). If an insurer offers mediclaim covering OPD at an affordable premium, then the product will be a success. 
 
Consultation services driving OPD usage at 73%, while diagnostics remains at 27% usage. Insurers can tie-up private primary healthcare providers and general physicians from different cities to offer discounted consultation fees for mediclaim policyholders who may or may not have opted for OPD cover. 
 
E-cashless module will gain prominence in the year ahead
 
Motor Insurance 
 
Impact of natural calamities was clearly evident with 40% increase in claims arising out of storms/cyclones
 
Motor Insurance continued on the growth path, though pace of growth slowed (9.8% in April to November 2014 compared to 17.1% in April to November 2013)
 
Private car sales are being driven by hatchbacks, 40% growth in April to November sales 
 
Bikes segment continued to witness muted demand, scooters (132% growth) provided a silver lining
 
Among the key trends likely to emerge/strengthen in 2015 include:
 
Industry to benefit from road safety measures focused on increasing governance on manufacturers and penalties on violations
 
Introduction of DAIR (Detailed Accident Investigation Report) to reduce reporting time for insurers, waiting time for claimants
 
Usage based insurance, though nascent, may see an uptrend in the coming year

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Be Grateful, Be Happy

In the New Year, say thanks for the good things that have happened during the year gone by

 

Once again, it is that time of the year when we bid adieu to the old year and welcome the new one. It is a time to introspect about all that happened during the year gone by—the hearty successes and the heartaches, the wins and losses, fulfilled or broken dreams.

 

Some of us will be...

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