Twitter getting ready for online shopping!

Twitter is testing a 'buy' button inside tweets that would help users, who shared their credit card details and address to shop online


Over the last few months, Twitter has announced a slew of changes to attract greater revenue, the latest being a 'buy' button inside tweet to allow sales on promoted and other tweets. Testing for this new feature is underway in the US and Twitter has sought permission from users to share their personal data with sellers.


Twitter has now released it's latest feature, which they have begun testing in the US. In sum, Twitter is looking to allow buying and selling within its platform. This adds a completely new dimension to using Twitter and the 'testing' is most likely a formality.


Considering the Wall Street pressures on tech firms to deliver profits (excluding the always unprofitable Amazon) it is unlikely that this monetizing tool will be rescinded.


Twitter has also announced an updated set of 'Terms of Service' and 'Privacy' terms to facilitate monetary transactions. "The Terms of Service update introduces terms covering the use of our commerce offerings. The new terms also describe your relationship with merchandise sellers, including their responsibility for order fulfilment, shipping and returns," Twitter announced. In relation to the Privacy Policy, Twitter said, "And since you'll need to provide certain information to make a purchase, such as a credit card number and shipping address, the Privacy Policy update includes new sections on that information."


Twitter's Privacy Policy already states that it uses your Timeline "to customise the content we show you, including ads." With the new commerce option available on Twitter, if Twitter is able to design the experience well for users and keep promotions non-intrusive for those users who do not want to use it, it may well turn out to be a game-changer. Online retail has seen steady consolidation in the hands of the Amazons and the Flipkarts (in India) and with a social network successfully making sales possible, it might begin a trend towards decentralising where you shop online from.


For years now, the other social behemoth Facebook has experienced user backlash every time it announces changes to its algorithms or its interface. But both, Zuckerberg and Wall Street know that Facebook has become an indispensable centre of its user's lives, and the protestations usually die down soon after. The question is, whether Twitter can afford the same intransigence in what it does in pursuit of revenues, with a fifth of Facebook's user heft.


Twitter listed on Wall Street a little less than a year ago, and a small sell-off in its stock followed, when investors realised that it wasn't pulling in enough money for all its millions of users. Twitter's user growth seemed to be below market expectations too.


Twitter responded by hiring an ex-Goldman Sachs honcho as CFO and adding new features to the Twitter experience much like Facebook.


Supreme Court issues notice to CBI director Sinha

The apex court has asked CBI director Sinha to file his response in 10 days on a plea seeking his removal from the post and a probe by SIT against him for allegedly protecting the accused in coal scam


The Supreme Court on Tuesday issued a notice to Ranjit Sinha, director of Central Bureau of Investigation (CBI) on a plea seeking his removal from the post and a probe by special investigation team (SIT) against him for allegedly protecting the accused in coal scam.


The apex court has asked him to file his response in 10 days and posted the matter for further hearing on 19th September.



Dipak Chatterjee

2 years ago


Ashok Leyland gets bus orders worth Rs1,500 crore from STUs

Ashok Leyland will market its 'JanBus’, which it claimed was the 'world’s first front-engine, single-step entry, full-flat floor bus’ in international markets too.


Ashok Leyland Ltd has secured orders for 4,000 buses valued at nearly Rs1,500 crore from various state transport undertakings (STUs) under the Jawaharlal Nehru National Urban Renewal Mission (JNNURM).


Ashok Leyland will also market its 'JanBus’, which it claimed was the 'world’s first front-engine, single-step entry, full-flat floor bus’ in international markets too. Vinod K Dasari, managing director, Ashok Leyland, said that JanBus was specifically designed for urban transportation, offering higher safety and 'substantially enhanced operating economics for the STUs’.


Ashok Leyland in a regulatory filing said that 22 STUs from across the country have placed orders for the buses. The company had also received orders from international market for the vehicle and said 'soon JanBus will be running in many countries’, Dasari added.


At 2.15pm Tuesday, Ashok Leyland was trading 5.2% up at Rs40.6 on the BSE, while the 30-share Sensex was marginally down at 27,218.


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