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Moneylife » Life » Advertisement » TV Channnels: Throwing in the towel?

TV Channnels: Throwing in the towel?

    • Nagesh Kini Fca
    • 1 comments

Sucheta Dalal | 18/04/2012 01:22 PM | 

Now even the haughty India Today needs capital to survive

The media industry is clearly feeling the pinch of scarce advertising, too much competition (especially from those funded by political slush funds that do not need to worry about profitability) and extremely high employee costs coupled with low productivity. Last week, the media reported that Living Media, which publishes India Today, was being acquired by the Aditya Birla group. When asked by stock exchanges, Living Media issued a terse denial. It said, “The company is not aware of any such transaction and does not want to comment.” It reminds ...


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