Companies & Sectors
TRAI issues draft to amend ads on TV channel

As per the draft regulation, the Regulator would allow TV channels to show twelve minutes of ads per hour

New Delhi: In order to provide flexibility to broadcasters, the Telecom Regulatory Authority of India (TRAI) has issued a draft regulation which, if finalised, would allow channels to show twelve minutes of advertisements on a clock-hour basis, reports PTI.

 

Sources said that as per the regulations released earlier TRAI had laid down that channels can show twelve minutes of ads per hour but commercial breaks should be so spaced that there is a fifteen minute gap between them.

 

"Some of the Broadcasters expressed difficulty in following such a rule especially in relation to the telecast of sports events and live programmes," a well-placed source said.

 

"Taking into consideration the issues raised by the broadcasters, the Authority has decided to review the Standards of Quality of Service (Duration Of Advertisements in Television Channels) Regulations, dated 14 May 2012," TRAI said in a statement.

 

In a note TRAI has put on its website, it said "the quantum of permissible duration of advertisements carried in the television programmes has been specified in the Cable Television Networks Rules 1994."

 

"It is worth mentioning here that the provisions in the principal regulation does not attempt to disturb the time limit fixed by the central government of twelve minutes and so the same duration was prescribed in the principal regulations dated 14th May 2012," it added.

 

In the new draft note on its website, TRAI said the duration of advertisements carried, during the programmes, in the TV channels is closely related to the quality of viewing experience of the consumers.

 

"Accordingly, the Authority has decided that the restriction on maximum duration of advertisements carried in the programmes of a TV channel, as prescribed in the Cable Television Networks rules, shall be regulated on a clock-hour basis," TRAI said in its draft amendment statement.

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Sonia asks Congress to 'stand up and fight aggressively'

Addressing the Congress Parliamentary Party, Sonia Gandhi prefaced her remarks by flagging the party is now 'entering a period in which elections will consume much of its time'

 
New Delhi: Accusing Bharatiya Janata Party (BJP) of making 'political bread and butter' by holding Parliament to ransom by 'blackmail', a combative Congress President Sonia Gandhi on Tuesday took the battle to the opposition camp and asked her party to 'stand up and fight aggressively', reports PTI.
 
Rallying the party behind Prime Minister Manmohan Singh on the coal block allocation issue, she accused BJP of acting with 'wanton irresponsibility'.
 
"We will not be deflected by the intemperate Congress bashing by the opposition. Let us stand up and fight. Fight with a sense of purpose and fight aggressively. We have many achievements. We have nothing to feel defensive about," Gandhi said.
 
Addressing the Congress Parliamentary Party (CPP) here, she prefaced the remarks by flagging the party is now 'entering a period in which elections will consume much of our time'.
 
With the Monsoon session nearly washed out over the Comptroller and Auditor General (CAG) report issue, Gandhi laid the blame squarely on the BJP alleging that holding Parliament to ransom was the political bread and butter of the opposition party.
 
"It's targeting of the Prime Minister on the coal issue is entirely politically motivated. The Prime Minister has laid a detailed statement...That statement is clear, comprehensive and cogent. It completely exposes the BJP and its false propaganda," the Congress chief said.
 
She wondered as to "how many times will we have to witness this deliberate and cynical disruption that the BJP has made a habit of?" 
 
Gandhi asserted that the government and Prime Minister are always prepared for debate and discussion any issue, on any CAG report or for that matter on "any perceived shortcoming on their part".
 
"But the proper forum for this is an acting and involved Parliament, not one that is held to ransom by blackmail, which has become the political bread and butter of the BJP, much to the concern of even some of its allies".
 
The Congress President's remarks assume significance as they come in the backdrop of unease in some allies of BJP like JD-U over the continued disruption of Parliament.

In her first public response on the coal block allocation controversy that has paralysed Parliament with BJP adamant on the Prime Minister's resignation, Gandhi devoted a major part of her address targeting BJP.

"This attitude of 'our way or no way' makes a mockery of the vision of our founding fathers and of the Constitutional framework; they so painstakingly built for us. Parliament is not being allowed to function and fulfil its proper Constitutional role and duty. This is the handiwork of just one party - the BJP. This one again shows up the scant respect it has for democratic values," Gandhi said.

Gandhi, who is also the CPP Chairperson, took a dig at BJP leader LK Advani by remarking "what else can we conclude when its senior most leaders refers to our government as 'illegitimate', thereby mocking the people of India for the convincing mandate they have given us."

The Congress chief said that it was condemnable when there was need to work together across party lines to tackle serious issues facing the people like drought, price rise and economic slowdown, "the country's principal opposition party is acting with wanton irresponsibility".

In the backdrop of the government's move to bring FDI in multi-brand retail facing stiff opposition from some parties including UPA ally Trinamool Congress, Gandhi said, "Many economic policies require a larger political understanding and agreement both within the UPA and with other political parties as well."

She said that Congress was striving sincerely for this consensus both within and outside UPA. "In a democracy, dialogue, debate and discussion are the only way forward. But the opposition especially the principal opposition party, has to come forth and show a sense of responsibility."
 

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COMMENTS

MOHAN

4 years ago

Well . very good! it is the leader who leads. Why cant she herself stand up and fight ? She must come out and face the press. Will she?

RBI voices concern over 'too much' borrowings by government, people

According to Dr KC Chakrabarty, our government is borrowing too much and our country is borrowing too much

 

Chennai: The Reserve Bank of India (RBI) has voiced concern over 'too much' borrowing by the government, high inflation and fiscal deficit, reports PTI.

 

"Our government is borrowing too much and our country is borrowing too much. Our inflation is one of the highest among the emerging economies. We have the highest fiscal deficit, current account deficit and inflation," Reserve Bank Deputy Governor KC Chakrabarty said at a conference.

 

However, he said the "good news is that everybody is aware of the problems. Nobody is saying there is no problem. People say they will take action."

 

Stating that India had imported $60 billion worth of gold last year, he said, "if we had not imported this much gold, our current account deficit would have become surplus."

 

"We need to work hard at least for the next 20 years and we need to grow by around 10%. If we have to use this crisis as an opportunity, we must do all the right things...," he said, speaking at a conference here.

 

"Believe me, job is not a problem if we can educate our people. But if we are not able to educate the people, given the employment opportunities, the demographic dividend will become demographic disaster and that is also one of the dangers we must look into", he said.

 

India's strengths were its younger population and a financial system that was not that complex, among others, he said, adding "We need to consolidate on our strengths. We need to keep the banking sector strong".

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