As per the draft regulation, the Regulator would allow TV channels to show twelve minutes of ads per hour
New Delhi: In order to provide flexibility to broadcasters, the Telecom Regulatory Authority of India (TRAI) has issued a draft regulation which, if finalised, would allow channels to show twelve minutes of advertisements on a clock-hour basis, reports PTI.
Sources said that as per the regulations released earlier TRAI had laid down that channels can show twelve minutes of ads per hour but commercial breaks should be so spaced that there is a fifteen minute gap between them.
"Some of the Broadcasters expressed difficulty in following such a rule especially in relation to the telecast of sports events and live programmes," a well-placed source said.
"Taking into consideration the issues raised by the broadcasters, the Authority has decided to review the Standards of Quality of Service (Duration Of Advertisements in Television Channels) Regulations, dated 14 May 2012," TRAI said in a statement.
In a note TRAI has put on its website, it said "the quantum of permissible duration of advertisements carried in the television programmes has been specified in the Cable Television Networks Rules 1994."
"It is worth mentioning here that the provisions in the principal regulation does not attempt to disturb the time limit fixed by the central government of twelve minutes and so the same duration was prescribed in the principal regulations dated 14th May 2012," it added.
In the new draft note on its website, TRAI said the duration of advertisements carried, during the programmes, in the TV channels is closely related to the quality of viewing experience of the consumers.
"Accordingly, the Authority has decided that the restriction on maximum duration of advertisements carried in the programmes of a TV channel, as prescribed in the Cable Television Networks rules, shall be regulated on a clock-hour basis," TRAI said in its draft amendment statement.
Addressing the Congress Parliamentary Party, Sonia Gandhi prefaced her remarks by flagging the party is now 'entering a period in which elections will consume much of its time'
According to Dr KC Chakrabarty, our government is borrowing too much and our country is borrowing too much
Chennai: The Reserve Bank of India (RBI) has voiced concern over 'too much' borrowing by the government, high inflation and fiscal deficit, reports PTI.
"Our government is borrowing too much and our country is borrowing too much. Our inflation is one of the highest among the emerging economies. We have the highest fiscal deficit, current account deficit and inflation," Reserve Bank Deputy Governor KC Chakrabarty said at a conference.
However, he said the "good news is that everybody is aware of the problems. Nobody is saying there is no problem. People say they will take action."
"We need to work hard at least for the next 20 years and we need to grow by around 10%. If we have to use this crisis as an opportunity, we must do all the right things...," he said, speaking at a conference here.
"Believe me, job is not a problem if we can educate our people. But if we are not able to educate the people, given the employment opportunities, the demographic dividend will become demographic disaster and that is also one of the dangers we must look into", he said.