Top-end car sales: Laps of luxury
Since sales are not in top gear, makers of expensive automobiles are trying to be all things to all people
Mercedes-Benz had a very interesting ‘launch function’ for two more variants of their cars in Delhi. In this case, the SL-350 and GL-500, a huge sedan and an SUV (sports utility vehicle), respectively—with a price tag of around Rs1 crore. So did Audi, with the new A7 sedan, as well as a couple of new variants of existing cars like the A8. BMW is expected to do the same soon with some of their biggies. Jaguar, meanwhile, continues with ‘soft launches’ of its new, big expensive...
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