Book Reviews
To Sell is Human: Book Review

New age idea about that age-old challenge - sales


The Daniel Pink was once a scriptwriter for Al Gore, the US presidential hopeful in 2000. He has since become a business guru; his books investigate the importance of emotion and psychology in business. Three of his books have been successive bestsellers. A Whole New Mind argued that the future belongs to those with a different kind of mind (artists, inventors, storytellers, etc.). Drive focused on what motivates us (no, its not incentives). To Sell is Human is a new age idea about that age-old challenge—sales or, put differently, about moving people to do what you want them to do.

Pink has two points to make. One, we should realise that we are all sales people, all the time, in some situation or the other. Someone who wants to persuade you to buy a pair of shoes is no different from the parent who is trying to persuade his daughter to study harder.

His second point is that selling has changed fundamentally because people have more information. To use an academic term, ‘information asymmetry’ between a seller and a buyer is much less now. A salesman could easily dress up his wares and pass them off as a great bargain because there was only so much you could know about them, as a buyer.
Buying a used car, for instance, was endless haggle to overcome this asymmetry—the suspicion of the buyer and his lack of knowledge about the car he is buying. All this has changed. Today, customers are far better informed. Pink gives real-life examples of a highly successful user-car sales company that does not bargain; instead. it gets fully on the side of the buyer to create confidence and remove suspicion.

Pink argues that using old-school techniques of selling will get you nowhere. You need to be attuned to the buyer and be clear and honest with your information. Pink ends the book with how to implement the right selling processes. This is certainly an excellent book for not only sales people but just about everybody because, everyday, we need to ‘move’ others, who are naturally characterised by inertia.



Madhur Aggarwal

3 years ago

This review has prompted me to
explore the author (I searched google post reading this review)
and I find
Fact Dan Pink Tedx talk is one of the 10 most watched Talk.

I have ordered the Book on Amazon kindle Bcoz To Sell is Human

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Here's why NAMC may fail to deal with large NPAs

Will the experiment of handling large NPAs through a new entity, National Asset Management Company -NAMC, succeed? The slow legal process and low accountability at all levels are big hurdles


The proposed National Asset Management Company (NAMC) is expected to take over large non-performing assets (NPAs) from lenders and revive them. If these assets are to be transferred to NAMC, it follows that these have failed the benevolent corporate debt restructuring (CDR) test, and are unviable. How will the NAMC restore viability of these projects, except by way of significant write-offs? Who will fund such write-offs? What will happen to the factors that have led to such large NPAs? These issues will have to be boldly resolved if an NAMC has to succeed.

There are assignable causes of large infrastructure (and other) NPAs of public sector banks (PSB) or state-run banks. The NPAs have resulted from the banks’ inadequate project evaluation, disbursements before mitigation of project development risks, and lax monitoring.

For example, in case of coal-based power projects, the banks disbursed loans before the letter of assurances from the coalfields for coal supply could be translated into bankable take-or-pay contracts; in the case of an ultra-mega power project, the banks had left the country risk for coal supply/ cost unmitigated, which eventually affected the project company adversely.

In the case of many toll road projects, the lenders did not mitigate the land acquisition and traffic risks aside from the sponsor risks. Issues in project cost evaluation of toll road projects by the banks were evident from a study by the Ministry of Road Transport and highways in 2011, that showed that on an average, banks had lent 39% more than the project cost arrived at by National Highway Authority of India (NHAI).

Banks add soft costs such as preliminary and pre-operative expenses and interest during construction, to the project cost. Besides, the accurate construction cost emerges after design finalisation.

Yet, the debt being 39% more than the project cost estimate of the NHAI, reflects asset overstatement which benefited the sponsor firms that were awarded project construction contracts on nomination basis.

Engaging lenders’ engineers (LEs) for cost evaluation has obviously not helped the banks, as these LEs have business relations with the sponsors.

Although there is no study to evaluate quality of the assets for which the debts were raised by the institutional arrangers, it is likely that the institutional arrangers have also contributed to the current NPA scenario. No wonder foreign banks are completely absent in Indian project finance.

For the NAMC to succeed, it will have to ensure that the responsibility for causing financial distress is allocated to major participants, i.e. the sponsors, lenders, and the government, and the sacrifice is shared equitably by these participants.

The NAMC will need to infuse value in the projects by completely mitigating the project development, construction and operating risks, and harvest the value later. Experiences from all over the world show that an efficient legal system is sine-qua-non for the success of ARCs.

Hence, for the NAMC to be successful, there is no option but to speed up the legal process through amendments in Recovery of Debts Due to Banks and Financial Institutions (RDDBFI) and The Securitisation and Reconstruction of Financial Assets and Enforcement of Security Interest (SARFAESI) acts, and adding large number of Debts Recovery Tribunals (DRTs) supported by e-governance, so that matters are adjudicated within a stipulated time frame. Continuance of a half-hearted approach will render the NAMC useless, and eventually lead to a systemic crisis.

Over the last three decades, India has seen several pro-creditor legislations for resolving bad loans or NPAs, starting from Sick Industrial Companies (Special Provisions) Act, 1985 (SICA) that was meant to expedite the revival of potentially viable sick units and closure of unviable ones through the quasi-judicial body Board of Industrial & Financial Reconstruction (BIFR). The BIFR has not met the intended objective.

The RDDBFI Act, 1993 was enacted to provide for expeditious adjudication and recovery of dues of banks and financial institutions from defaulting companies, through the DRT set up under the Act.

Owing to the legislative loopholes, judicial pronouncements, and poor administration, DRTs have not achieved the intended objective, and the 33 DRTs across the country have backlog of over 42,000 cases with defaults exceeding Rs1.40 lakh crore as on 31 March 2013.

Failure of DRTs to adjudicate the matters within the stipulated 180 days had been evident since the beginning. To remedy the situation, the government promulgated SARFAESI Act, 2002 under which lenders can seize secured assets except agricultural land, from defaulters directly.

Section 17 of the SARFAESI Act allows borrowers or any aggrieved party to appeal against acquisition of assets by the lenders. Such appeal, in terms of the Act has to be disposed of within a maximum period of four months.

This adjudication (of appeals) is also handled by the same over-burdened DRTs with the result that such appeals take years to resolve. In addition, collusive suits by defaulters with their cohorts in other courts induce years of delays. As a result, NPAs accumulate and the underlying assets are stripped, to the detriment of lenders.

Then the ARC experiment started which, as explained in yesterday’s article, hasn’t worked. We need a thorough redesign of the way we handle bad loans, starting with the origin to resolution, with accountability fixed at each stage.

(Rajendra M Ganatra is Managing Director & CEO of India SME Asset Reconstruction Co Ltd-ISARC. He had over 25 years of experience in project finance, asset reconstruction and financial restructuring. The views expressed in above article are personal)



Sunil Karunakaran

3 years ago

Plain speak at it's very best! Kudos to the author for saying it just the way it is!


3 years ago

The author of the Article has dwelt on the malaise affecting the judicial system in the country which needs to be drastically over hauled.The judicial system can not work on borrowed ideas but on its implementation in the right perspective.
The Government and the Regulatory Authorities must wake up to the realities as expressed by the Author and find means of quick results rather than justice delayed is justice denied


Veeresh Malik

3 years ago

Thank you for an informative series of articles on the subject pf NPAs.

One observation I have is that draconian laws like SARFAESI are used for even small debtors, who do not have the wherewithal to escape the various possession based provisions, while the larger NPAs keep at it forever.

What is a solution for what we can then call "consumer insolvency", say ticket size below 10-20 lakhs, in such cases? Or even higher amounts, if the debtor is an individual and not a body corporate?


Rajendra M Ganatra

In Reply to Veeresh Malik 3 years ago

I can understand your anguish. Unfortunately large debts are non-recourse (to the promoters)and small debts are with full recourse. So the small borrowers run the risk of total stripping.

The small business folks must act on sound investment & financial advice which unfortunately is scarce. Besides government needs to expand credit guarantee schemes.

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