The Return of the Scooter
The scooter has distinct advantages which cannot be matched by motorbikes
The scooter seems to be making a come back. Bajaj Auto had decided to concentrate more on motorcycles a few years ago and is now depending, in a large way, on its three-wheeler product. This must be one company trying to figure out what it could have done to address the evolving situation. Presumably, there could have been a large number of potential customers for its revamped Bajaj Chetak scooter—a solid brand name in history.
What brought the scooter back into the Indian ‘market’? The manufacturer and experts all have their pet theories, but it is sellers and buyers who usually know more about these things. So here’s what I found out from interacting with...
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