Goldman Sachs’ public relations chief, Lucas van Praag, used the word ‘chimera’ to describe recent press coverage of his firm which lately has been criticised for bonuses and its hardball negotiating tactics with American International Group Inc. In recent days van Praag has gone from company mouthpiece to the story. One could argue he bungled his job so badly that Goldman has had to retain the outside PR firm Public Strategies to rehabilitate its image.
Tiger Woods seems to think that he can solve all his problems by just delivering a rehearsed apology without taking any questions. He might be blowing his chance for redemption. He can take lessons from these 10 celebrties whio came back from ruin.