Book Reviews
Steve Jobs shows the way for a new generation

Jay Elliot, who worked closely with Steve Jobs at Apple Computers, has written an interesting account of the genius who created the world’s most popular phone, which has turned the company into the second largest by market cap in the world

Steve Jobs often repeated his admiration for God, who made man, in the following words. "The hand is the most used part of your body that implements what the brain wants. If you could only replicate the hand—that would be a killer product." While Steve Jobs hasn't done that miracle, he has done well to successfully launch such Apple products like the Mac, iPod, iPhone and iPad that have become hugely popular. Jay Elliot, who has worked closely with Jobs, has written an appropriate eulogy of Steve as he enters the sunset years.

Elliot describes Jobs' best product to date in this way: "Miraculously, Steve was able to show the team from AT&T a snazzy, beautifully working iPhone with its gleaming glass screen and its bevy of sexy applications. This was way more than a phone, it was just what he had promised—the equivalent of a computer, in the palm of your hand. Steve later said that the senior AT&T official, Ralph de la Vega, described it as "the best device I have ever seen."

"By mid-2010, Apple had sold an incredible 50 million iPhones. Today, new applications are flooding the web and the Apple Store at the rate of 300 a day, with more than 200,000 to choose from. Over three years, iPhone apps became a $3 million dollar industry-Incredible! iPhone apps are coming from Windows developers as well."

Clearly, Steve Jobs is a genius, and Jay Elliot has described him well; it's a good story written by a good story-teller.

Jay Elliot pictures Jobs as a shrewd businessman, who has turned Apple into a company with the second largest market capitalisation in the world. The company's market cap, as of writing the book, was more than $280 billion. Jobs could not have achieved what he did without a passion, a commitment to excellence, great branding, and the openness to learn from mistakes.

The author praises Jobs' approach to leadership through a singular iLeadership style, which encompasses four major principles: product, talent, organisation and marketing. This creative and technological brilliance of iLeadership can be used to drive breakthroughs in any organisation, irrespective of size.

Working with a Boston Consulting firm, Jobs/Apple created a programme called "Work Out" to achieve these goals. Jack Welch of GE said about this: "Work Out is meant to help people stop wrestling with the boundaries, the absurdities that grow in large organisations. We are all familiar with those absurdities: too many approvals, duplication, and pomposity, waste. The programme turned the company upside down, so that the workers told the bosses what to do. That forever changed the way people at the company behaved."

This is a good book, in the non-fiction category, that will be a good read for every businessman and management school student.

"The Steve Jobs Way", by Jay Elliot and William L Simon, is published by Jaico Publishing House. It has 259 pages and is priced at Rs250.


SBI Life Q1 net rises 26% to Rs144 crore

SBI Life Insurance had posted a net profit of Rs114 crore in the April-June quarter of the previous fiscal

SBI Life Insurance reported a 26% growth in net profit at Rs144 crore for the first quarter ended 30 June 2011, over the corresponding period an year ago. The private sector insurance company had posted a net profit of Rs114 crore in the April-June quarter of the previous fiscal.

The total premium income of the company recorded a 13% growth at Rs1,935 crore, SBI Life said in a statement.

"We are determined to simulate our quality of products and services offering sustainable wealth creation opportunities to our customers," SBI Life managing director & chief executive officer MN Rao said. The company's renewal premium income grew by 42% during the quarter to Rs1,042 crore.

SBI Life Insurance is a joint venture between State Bank of India and BNP Paribas Assurance. SBI owns 74% of the total capital in the joint venture and BNP Paribas Assurance holds the remaining 26%.

The company's assets under management grew by 33% at Rs40,070 crore at the end of June quarter. The paid up capital of SBI Life stood at Rs2,000 crore.

During the quarter, the company focused on controlling expenses and increasing persistency, which helped it improve performance, the statement added.


Birla Sun Life MF unveils Fixed Term Plan-Series DH

Birla Sun Life Mutual Fund new issue closes on 1st August

Birla Sun Life Mutual Fund has launched Birla Sun Life Fixed Term Plan-Series DH, a close-ended income scheme.

The investment objective of the scheme is to generate income by investing in a portfolio of fixed income securities maturing on or before the duration of the scheme.

The tenure of the scheme is 367 days.

The new issue closes on 1st August. The minimum investment amount is Rs5,000.

CRISIL Short Term Bond Fund Index is the benchmark index. Kaustubh Gupta is the fund manager.


We are listening!

Solve the equation and enter in the Captcha field.

To continue

Sign Up or Sign In


To continue

Sign Up or Sign In



The Scam
24 Year Of The Scam: The Perennial Bestseller, reads like a Thriller!
Moneylife Magazine
Fiercely independent and pro-consumer information on personal finance
Stockletters in 3 Flavours
Outstanding research that beats mutual funds year after year
MAS: Complete Online Financial Advisory
(Includes Moneylife Magazine and Lion Stockletter)