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Maruti Suzuki launches new compact sedan

The new Maruti Suzuki Swift DZire is wider, taller, has a larger wheel base and is yet compact as compared to the existing Swift DZire.  The new Swift DZire is more fuel efficient by almost 7% in petrol and 8% in diesel.

Car market leader Maruti Suzuki India Limited, unveiled its much awaited next generation all new compact sedan, Swift DZire.

The new Swift DZire is wider, taller, has a larger wheel base and is yet compact as compared to the existing Swift DZire.  The new Swift DZire is more fuel efficient by almost 7% in petrol and 8% in diesel.

The company along with its vendors has invested over Rs230 crores towards this full model change for the new Swift DZire, This is over and above the Rs550 crores invested towards new Swift launched earlier in this fiscal.

At the launch, Shinzo Nakanishi, managing director and CEO, Maruti Suzuki India said, “This second new model in our portfolio within six months, demonstrates our faith and confidence in the Indian market. It is also an indicator of our ability to offer new models regularly in shorter time spans. Our engineers have brought in interesting modifications including an automatic transmission in the new Swift DZire to meet the aspirations of a young city family”.

Swift DZire is a category leader with over 39% market share in the entry sedan segment. Clocking monthly sales of around 10,000 units, the company expects the new Swift DZire with the full model change to strengthen the entry sedan portfolio and sell much larger numbers.

32 young Maruti Suzuki engineers have smartly integrated over 150 changes on the new Swift DZire.

Smart Specs: The new Swift DZire measures 3995mm in length, has a width of 1695mm (+5mm). In addition, it has a height of 1555mm with a larger wheel base of 2430mm (+40mm) adding to the overall vehicle stability. For congested city driving conditions, the vehicle offers tighter turning radius of 4.8m and best in class ground clearance of 170mm. The optimized boot now measures 316 litres to meet all the needs of a family sedan.

Refreshed exteriors: The front fascia now sports a uniquely designed bumper and grill, carries Suzuki’s characteristic U-Line theme, powerful fog lamps, and character lines on bonnet. Other modifications on the exteriors include ORVM mounted turn signal indicators, characteristic vertical lamps, motion theme alloy wheels and a wrap around cabin wind screen. The rear looks sportier with rear positioned antenna, integrated spoiler and trapezoidal tail lamps. The strong shoulder line and U-line theme is carried from the front for visual continuity.

Introductory Prices (Rs, ex showroom Mumbai)


Onion prices continue to crash due to excess supply

In just two months, the prices of onion tumbled by 52% due to excess supply and low off take

The prices of onion have crashed by more 52% in the past two months due to excess supply across the country. Experts say that though the prices are in the favour of consumers, the government interventions in required as farmers are unable to recover their cost of production.
In the key onion market of Laslangaon in Maharashtra prices have been falling since early December. The wholesale price for onion is Rs350-Rs400 per quintal compared with Rs850-Rs900 per quintal two months ago.
According to RP Gupta, director, National Horticultural Research and Development Foundation (NHRDF), “This is something we had predicted. The prices were bound to fall from January as there was excess supply. The government gave a production estimate of about 80,000-90,000 metric tonnes for onions. However, the total production during this season is much higher.”
The official data released on last week stated that onion prices fell steeply by 79.1% from same period last year. According to Horticulture division of Agricultural Ministry, the total production of onion for 2011-12 for all three season- rabi, kharif and later kharif – stood at 1.51 lakh metric tonne.
According to a Lasalgoan-based trader, there are simply no takers for the produce. “The government policy for onion has always been wrong. Now at least it should intervene and give some subsidy to exporters. Otherwise the situation will continue to remain same.”

Last month, following the protest from traders, the government slashed the minimum export price (MEP) for onions from $250 to $150 per tonne. Maharashtra state government also issued no objection certificate for the export of 3,000 tonne.

In the Mumbai market similar trend is followed. In APMC, Vashi the wholesale prices are as low Rs4-Rs5 per Kg.  Similarly, the prices are also falling in Andhra Pradesh. In Vijaywada, due to lower demand and extra supply from the other southern states, the prices of onion have crashed as low as to Rs2-Rs3 per Kg.

Mr Gupta says that, “There is an urgent need of government intervention. Onion growers cannot even recover the cost of the production and are compelled to sell at low price, incurring losses.” 


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