Spending
Social media reviews will see increased spending by companies says Gartner

Analysts, however predict that increased media attention on fake social media ratings and reviews will result in at least two Fortune 500 brands facing litigation

New Delhi: Increased reliance by consumers on social media ratings and reviews will see enterprise spending on paid social media ratings and reviews increasing, making up 10 to 15% of all reviews by 2014, reports PTI quoting a study by research firm Gartner.

 

However, analysts predict that increased media attention on fake social media ratings and reviews will result in at least two Fortune 500 brands facing litigation from the US Federal Trade Commission (FTC) over the next two years.

 

"With over half of the internet's population on social networks, organisations are scrambling for new ways to build bigger follower bases, generate more hits on videos, garner more positive reviews than their competitors," Gartner senior research analyst Jenny Sussin said.

 

He further added that "many marketers have turned to paying for positive reviews with cash, coupons and promotions including additional hits on YouTube videos in order to pique site visitors' interests in the hope of increasing sales, customer loyalty and customer advocacy through social media 'word of mouth' campaigns."

 

Gartner said organisations who opt to pay for phoney reviews have also faced monetary fines.

 

In 2009, the FTC determined that paying for positive reviews without disclosing that the reviewer had been compensated equates to deceptive advertising and would be prosecuted as such.

 

"Marketing, customer service and IT social media managers looking to use reviews, fans and 'likes' to improve their brand's reputation on social media must beware of the potential negative consequences on corporate reputation and profitability," Gartner vice president and analyst Ed Thompson said.

 

As the FTC begins to crack down on this practice, some reputation management companies have started identifying fake and defaming reviews and requesting the reviewers or host site remove them or face legal repercussions.

 

Gartner analysts said they expect a similar market of companies to emerge specialising in reputation defence versus reputation creation.

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Companies raise Rs2.4 lakh crore debt through private placement during January-August

During January-August this year, more than 1,500 companies garnered a total of Rs2.39 lakh crore through private placement compared to Rs1.5 lakh crore same period last year


Mumbai: Over 1,500 Indian companies raised a whopping Rs2.39 lakh crore through private placement of debt securities or bonds in the first eight months of the year, reports PTI.

 

This represents a jump of 59% from Rs1.50 lakh crore raised in the year-ago period, data from SEBI shows.

 

In debt private placements, companies issue debt securities or bonds to institutional investors to raise capital.

 

During January-August period this year, Indian companies garnered a total of Rs2.39 lakh crore through this route compared to Rs1.5 lakh crore in the same period in 2011, according to data available with the market regulator.

 

In 2011, funds mopped by Indian companies through private placement of debt route was to the tune of Rs2.43 lakh crore.

 

The funds raised during the period under review was mobilised by a total of 1,513 institutions and corporates compared to 1,033 in the year-ago period.

 

SEBI, however, did not disclose the segment-wise fund raising details. As per a report by Prime Database, financial institutions and banks accounted for a major part of capital.

 

As per the report, Indian financial institutions or banks raised a total of Rs32,980 crore in the first quarter of current fiscal (2012-13).

 

The report said that in April-June quarter, PFC raised Rs8,398 crore through private placements, HDFC (Rs4,790 crore), Hindalco (Rs4,500 crore) and NABARD (Rs4,379 crore).

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SEBI slaps Rs60 lakh fine on two entities for fraudulent trading

SEBI said Krupa Sanjay Soni and Sanjay Soni sold shares in Shree Global Tradefin acting as a part of a group and thus profited significantly from the offloading

New Delhi: Market regulator Securities and Exchange Board of India (SEBI) has imposed a penalty of Rs60 lakh on two individuals -- Krupa Sanjay Soni and Sanjay Soni -- for alleged fraudulent trading in the shares of Shree Global Tradefin Ltd (SGTL), reports PTI.

 

Probe carried out by SEBI revealed that SGTL share price recorded a jump of 31.8% in 163 trading days. The investigation covered the period from 23 March 2009 to 20 November 2009.

 

"The noticees (Krupa Sanjay Soni and Sanjay Soni) have net sold 32,810 shares of SGTL acting as a part of a group and thus profited significantly during the investigation period from the offloading of the shares," a SEBI order dated 14th September said.

 

The noticees (Krupa Sanjay Soni and Sanjay Soni) along with the other entities of Krupa Soni Group had dealt in the scrip of SGTL in a fraudulent and manipulative manner during the period under investigation that created false and misleading appearance of trading, artificial volume and price manipulation in the scrip, it said.

 

"... impose a penalty of Rs30 lakh each on the Noticees, amounting to a total of Rs60 lakh under Section 15HA of the SEBI Act...the penalty is commensurate with the default committed by the Noticees," the order added.

 

Considering the practices indulged in by them and the group entities, the order said the gains per se were made by the two noticees.

 

They traded in the scrip in a manner meant to create artificial volumes and liquidity which is an important criterion, apart from price, capable of misleading the investors while making an investment decision, SEBI added.

 

"... anyone could have been carried away by the unusual fluctuations in the volumes and been induced into investing in the said scrip. Besides, this kind of activity seriously affects the normal price discovery mechanism of the securities market," the order said.

 

Further, the regulator said information on record does not indicate that the violations of Krupa Sanjay Soni and Sanjay Soni are repetitive in nature.

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