An affinity for fast food, long work hours and rising prices of fruit and vegetable are the leading reasons for a drop in their consumption
By choice or compulsion, Indians across age groups and income categories are falling short in meeting the World Health Organisation (WHO) recommended daily intake of five servings of fruit and vegetable, a new report has revealed.
In consuming only 3.5 servings of fruit and vegetables per day - a third short of the recommended intake-Indians are predisposing themselves to chronic diseases, the reason why the WHO issued that guideline, said the India’s Phytonutrient Report, a new publication by the Indian Council for Research on International Economic Relations and the Academic Foundation.
An affinity for fast food, long work hours and rising prices of fruit and vegetable are the leading reasons for a drop in their consumption.
India now has the greatest disease burden of any country, hastening what experts call an “epidemiological transition” from communicable to non-communicable or so-called lifestyle disease, as IndiaSpend reported, accentuated by a failing public-healthcare system. Healthcare expenses push an additional 39 million people back into poverty every year, a Lancet paper said.
Dietary changes-and chronic disease-accompany economic prosperity
Investigating the causes for the increasing prevalence of chronic diseases globally in the 1980s, the WHO zeroed in on dietary changes. Populations in developed nations and the affluent in developing nations were eating less fruit, vegetables and whole grains, and more of fat, processed food and sugar than earlier generations.
That trend was repeated in India. Affluent Indians were getting 30 percent of their daily energy intake from fat and were consuming half the amount of dietary fibre than previous generations, a 1991 WHO study concluded.
To stop the spread of chronic diseases, the WHO had recommended eating at least 400 gm-five servings of 80 gm each-of fruit and vegetables a day. Indians have largely ignored that warning and this poor choice is showing up in mortality data.
In the last quarter century, chronic diseases have emerged as the number one cause of death in India:
Heart disease has become India’s top killer, IndiaSpend has reported, striking across income classes in concert with dietary and exercise lapses.
India is seeing a diabetes epidemic, with about one in 10 adults suffering from the disease and more than a million succumbing to it annually.
Cancer has become India’s fourth major killer, doubling its presence since 2004, IndiaSpend has reported.
High cost keeps Indians from consuming enough fruit and vegetables
The prices of fruit and vegetable rose steadily over the last decade, with most prices doubling, even trebling in the case of sweet potato and ginger.
Rising food prices affect low-income families the most but the middle class is not exempt.
Cost was the third most frequently cited reason for the low consumption of fruit and vegetables, in the Phytonutrient Report. Correspondingly, higher earners in the five cities tapped for the study- Chennai, Kolkata, Hyderabad, NCR and Mumbai - were found to consume more fruit and vegetables.
“More Chennai and Hyderabad respondents were vegetarian and from higher income families, which is possibly why we found a higher intake of fruits and vegetables in those cities,” said Arpita Mukherjee, professor, Indian Council for Research on International Economic Relations, and the study’s lead author.
Vegetarians consumed 3.97 servings of fruit and vegetable; non-vegetarians, 3.2 servings, the study found.
Young adults, students, eat fast food instead of fruit and vegetables
Young adults aged 18 to 25 and students eat roughly three servings of fruit and vegetables compared to 3.5 helpings that adults consume, according to the Phytonutrient Report. A busy work life coupled with long working hours was the leading reason cited for low consumption followed by the seasonal (and hence limited) availability of fruit and vegetables.
Ignorance and a sedentary lifestyle has spoilt the diet of Indians, said nutritionists.
More middle-class Indians are eating fast food instead of sabzi-roti-dal-chawal, in the process, limiting their intake of fruit and vegetables. In smaller cities and towns, middle-class households doubled spending on food between 2012 and 2014, the 2014 Assocham paper Indian fast food market new destination: Tier-II & III cities tells us. In metropolitan cities, middle-class households increased spending on fast food by 35% over the same period.
Poor food choices eventually lead to chronic disease.
Five-a-day doesn’t keep the doctor away; Seven to ten, better
Five-a-day is a catchphrase coined to popularise the WHO recommendation to eat five servings of 80 grams a day, 400 grams of fruit and vegetables in all.
India, like Germany, Holland and New Zealand, endorses the WHO five-a-day recommendation. Other countries recommend more helpings of fruit and vegetables, which studies now show can do more to prevent chronic diseases.
Five portions a day are good for children, according to Canadian guidelines. But teens and adults need seven or more servings of fruit and vegetables.
Five servings of vegetables and two of fruit is the Australian guideline, based on the belief that vegetables do more than fruit to keep the body healthy. Last year, a British study validated this belief.
Vegetables are four times healthier than fruit, said this University College London study, published in the Journal of Epidemiology & Community Health, the first time scientists quantified the health benefit of fruit and vegetables. Every serving of vegetables lowers the risk of dying by 16 perccent while a helping of fruit lowers your death risk by four, they estimated.
People who ate seven or more servings of fruit and vegetables a day had a 42 percent lower risk of death than those who ate less than one portion, the London study concluded. Consuming seven or more servings of fruit and vegetables lowered the risks of dying of cancer and heart disease by 25 percent and 31 percent respectively.
Low fruit and vegetable intake is among the top 10 risk factors contributing to explainable mortality, a World Health Report said in 2003. What it means is this: If Indians eat more fruit and vegetable, they will be at lesser risk of death.
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