SC gives go-ahead to divestment in UP sugar mills

The Court's direction in response to a petition that challenged the bidding process for the sale of 11 sugar units in the state

The Supreme Court today gave the go-ahead to disinvestment in 11 sugar mills owned by the Uttar Pradesh (UP) government, but subjected the outcome to its final judgement, reports PTI.

A bench comprising Justice G S Singhvi and Justice C K Prasad said that the UP government can go ahead with the bidding process as per schedule on 3rd June but the "outcome would be subject to final adjudication. Any action taken by the respondent (UP government) shall be subject to the final outcome of the petition."

The court's direction came over a petition filed by one Rajiv Kumar Mishra, who challenged the bidding process for the sale of 11 operational sugar units in the state.

The UP government, in 2007, embarked on a drive to privatise sugar mills, but with not many takers for its loss-making units decided to sell the 11 operational units first.

However, the decision to privatise operational units has since run into a legal tangle, stalling the disinvestment process.

Earlier, the Allahabad High Court had also given a go- ahead of the proposed disinvestment by the state government but had specifically said that the mills should not be closed down and the pattern of land usage and employment should not be altered.

User

Food inflation eases to 16.23%

The overall inflation for April stood at 9.59%, moderating slightly from 9.90% in March, according to provisional figures.

India’s food inflation eased to 16.23% for the week ended 15th May on account of a fall in prices of masur, fruits and vegetables, reports PTI.

Inflation declined by 0.26 percentage point from 16.49% in the previous week.

The fall was mainly owing to a 4% slide in masur prices, 2% fall in prices of fruits and vegetable each, and 0.20 % decline in prices of cereals and pulses over the week.

Non-food articles also saw a decline in prices. Cotton seed prices fell 2% and raw rubber and mustard seed by 1% each.

However, the prices of tea rose by 9%, that of mutton by 5%, and urad and spices by 1% each.

The index for food articles declined marginally by 0.1% to 293.6 from 293.9 in the previous week.

The index for broader primary articles group with a weight of 22.02% in the overall wholesale price index (WPI) declined by 0.1% to 298.9 from 299.2 for the previous week.

The index for fuel, power, light and lubricants with a weight of 14.23% in the overall WPI increased slightly to 365.5.

The overall inflation for April stood at 9.59%, moderating slightly from 9.90% in March, according to provisional figures.

Meanwhile, the final figure for February showed inflation breaching the 10% mark.

User

Axis Bank: What a bore!

The new campaign from the bank is guaranteed to put you to sleep

Realising that customer-dedication and relationship-building (remember that ICICI Bank ad where a staffer entertains an aunty till the wee hours of the morn?) have been done to death in the banking world, Axis Bank has tried to offer something new in their communication. Their promise? 'Solutions Provider'.
 
Hmm. Now, in principle, one has to agree a bank advertising itself at this time has to say something fresh in order to stand out from the 'relationships' clutter.

Granted that. But the solution found by the Axis guys is so broad-based and boring, it puts you to sleep. Problem/solution is too generic a promise, and any organisation can offer that-from a giant steel company to a retail outlet to a cobbler on the street. So that marketing platform is too dull and uninviting. Also, it's nebulous. Will the Axis guys help me out when I have a car accident outside their branch? Will they help me find a boy friend? No, I am not joking… this sort of a claim is much too vague.
 
The other problem is an equally dull and trite execution of the already silly promise. Two commercials are on air. In one, two army jawans are seen goofing around at the Nathula Pass. With no war on, they are busy yakking with each other on whether a yak, that's passing by, would turn its head to look at them.

The wager: One hundred bucks. When the chap who loses the bet claims he has no money, the ATM promise gets flashed. Ho-hum stuff. Reminds me of the Maruti Gypsy Service 'Kancha' ad. Done to death. The other commercial is only marginally more interesting. An elderly couple in a bus is seen having a go at a youngish man who's occupied a seat reserved for senior citizens. The poor chap does everything to prove his elderly status but to no avail. Finally, he flashes out an Axis Bank card to prove his age! Wow! Hasn't he heard of mundane things called driving license, voter ID card, ration card, etc? In fact, those documents are officially recognised as evidence of age. Promising start to the commercial, which ends on a whimper.
 
So, poor strategy, uninspired creative. All that can go wrong with advertising. Moral of the story: If you just can't think of something interestingly new to say to your audiences, then you have to come up with sizzling creative ideas of an existing concept in order to stand out. The oldest lesson in the ad world, often forgotten by the right-brain challenged suits.
 
Anyway, not all is lost. The Axis boys can re-visit the drawing board and come up with something different. There's always a solution, right? :)
 

User

COMMENTS

xyz

6 years ago

After such an amazing rebranding campaign, these commercials are a complete let down. So much for customer sensitivity!!!

ramesh chandra

6 years ago

The customers going into loose motions Having a bowel movement allowing too easy a flow is surely not a good symptom..Is this the Axis way of killing them softly with your love. Save the country from a loose motion epidemic

raghav

7 years ago

Axis Bank had a path breaking campaign for re branding from UTI Bank to Axis .Very simple and highly effective . Now we have custmers having loose motions - costipated creative , very poor execution .
What has the Bank come too . Axis should withdraw the advertisement and not run commercials that redicule itself.

ramesh

7 years ago

poor strategy, uninspired creative. All that can go wrong with The height of incongruityis the ad showing a man suffering from dysentry who runs out of toilet paper .Ha ! Ha! Will the Bank replenish his stock of toilet paper ?Surely,Axis Bank does have a solution advertising at its nadir

v k ramani

7 years ago

The advertsement campaign of Axis Bank is the most insipid that i have come across.The messages do not convey what precisely the Bank wants to convey.Is the Bank suffering from drought of ideas and imagination.The height of incongruity was the ad showing a man suffering from dysentry who runs out of toilet paper .Ha ! Ha! Will the Bank replenish his stock of toilet paper ?Surely,Axis Bank does have a solution

amrapali

7 years ago

hats off too all whoo feel that the ads help them connect....a customer breaking into loose motions at the thought of going to the Bank ...helps you connect??what kind of a bank is this?

shanta

7 years ago

I genuinely liked the ads..while you believe they are no good. I found the brand recall high as well..the question is will they help me to invest...I dont know..but do they connect with Axis Bank ..I defintely believe it does..i loved the ads.

amrapali

7 years ago

yeh kya ho raha................axis bank is synonymous with loose motions and diarrhoeah........the thought of going to axis bank.......gives customers loose motions..............what about the members of the staff?do they have upset stomachs too?

Sunil Date

7 years ago

The latest ad of a man with an upset stomach is disgusting.

nikki

7 years ago

The third in the series of commercials
has a customer breaking into loose motions on the thought of going to the Bank .Would not comment about a customer but that is certainly how most staff members feel but the thought of going to office in Axis Bank . The last campaign about re branding was a wow . This is the pits.

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