SBI Life launches multi-lingual website in nine languages

The multi-lingual website addresses the latent communication need of large Indian population whose usage of internet is increasing rapidly.

SBI Life Insurance, a leading new generation life insurer, has launched multi-lingual website in key nine Indian languages, namely, Hindi, Marathi, Gujarati, Tamil, Telugu, Malayalam, Bengali, Kannada and Punjabi. This is the first of its kind across the Indian financial sector. The multi-lingual website addresses the latent communication need of large Indian population whose usage of internet is increasing rapidly.

Life Insurance companies restructure their communication platforms to woo insurable population in smaller towns by launching multi-lingual websites.

Internet usage is fast gaining popularity in smaller towns in India. More and more people are using the power of internet in these towns. While there is connectivity and accessibility in these areas, language is a major barrier considering the low usage and understanding of English. Financial sector companies, especially life insurance companies are tapping this large insurable population by offering multi-lingual websites. SBI Life is the first life insurance company to re-launch its user-friendly website in 9 regional languages.

While wooing the population in smaller towns, insurance companies are also trying to attract the large Gen-Next by having their presence on the popular social network. Today’s young generation spends almost 5-6 hours in a day on social networking site. This is the place where they are the most active.

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IDBI MF dynamic bond scheme opens tomorrow

IDBI Dynamic Bond Fund offers income generation, while maintaining liquidity, on a minimum investment of Rs5,000.

Asset management firm IDBI Mutual Fund’s new fund offer (NFO), IDBI Dynamic Bond Fund, which offers income generation, while maintaining liquidity, on a minimum investment of Rs5,000, opens tomorrow.

The investment objective of the scheme is to invest in portfolio comprising debt instruments such as Government securities, PSUs and corporate bonds and money market instruments.

The open-ended debt scheme will close on 14 February 2012 and has an exit load of 1% if redeemed within a year. The company aims to collect a corpus of at least Rs107 crore from the issue.

CRISIL Composite Bond Fund Index will be the benchmark index for the fund. Gautam Kaul will be the fund manager.

IDBI Mutual Fund, a part of IDBI Bank, commenced operations in March 2010. Its assets base stood at Rs6,102 crore at the end of the December 2011 quarter.

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Greek debt talks risk derailing EU Summit plan

European Union leaders gather for their first summit of 2012 as a deteriorating economy and struggle to complete a Greek debt write-off risk sidetracking efforts to stamp out the financial crisis.

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