Mobile phone advertisers are quite literally trying to outshout each other through ads that are mostly irritating and intolerable and Samsung Mobile tops the heap
It's been pouring mobile phone ads on our small screens for some time now. And the noise levels have gone through the roof, especially after number portability and 3G arrived. And of course, every time that there's a new cell phone model launched in the market.
Most of these ads are quite irritating and intolerable, as the advertisers literally get down to outshouting each other, seriously shooting up the sales of migraine tablets. At the top of the heap in the current blast on TV is Samsung Mobile. They have released three new commercials, and frankly I am unable to decide which one gets my goat faster. These ads are meant to sell their new handsets called Hero 3G, Galaxy Ace and Galaxy Pro.
The Hero 3G ad must be the worst of the lot. A bunch of guys have taken to skydiving. And as they float, dive and dance in the air, what do they do? No, they don't romance, they don't palpitate, they don't sing, they don't bond… instead, they discuss features of Samsung Mobile Hero 3G! No, I swear I kid you not. Can you even think of more incredible and nonsensical advertising? I certainly cannot.
Also, there's another thing that didn't strike the makers of this ad. Already, most users of 3G are unhappy with connectivity and clarity of sound. And in this commercial, the youngsters scream and shout in order to be heard! When what they ought to have been doing is whispering to each other, even if they were compelled to whisper features of the phone. That may have salvaged this commercial a wee bit.
The other two ads that sell Samsung's so-called smart phones are even less smart. A bunch of hip dudes and hot gals hold up the phones to the camera, and talk about the assorted phone features and applications! And they do it in a sing-song manner, hoping that the gimmick would have the viewers dying to watch this tamasha.
If it still hasn't occurred to you yet, Samsung Mobile has actually put out enormously boring product brochures in their television ads. In this day and age of heavy noise and massive ad clutter on the idiot box, it defies logic.
Only one question remains to be asked: How can a smart phone be backed by such inane advertising? How smart can the phone be with that sort of a resume?
Around 100 investors complained to the market regulator alleging that certain applications were submitted to artificially inflate the subscription in QIB and HNI category to attract and mislead the investors. However, post the closure of the issue the same applications were withdrawn through various methods
Mumbai: Market regulator Securities and Exchange Board of India (SEBI) on Thursday said it will probe alleged irregularities in subscription of shares of sponge iron producer Vaswani Industries and investigation will be completed within 30 days, reports PTI.
The company, its promoters, directors and intermediaries have been asked by SEBI to cooperate in the investigations. SEBI, on 13th May, had withheld the listing of the company’s initial public offer (IPO) following complaints by about 100 investors alleging large scale withdrawal and rejections in the issue.
“A detailed investigation shall be initiated into the matter... The investigation shall be expeditiously completed within a period of 30 days, so that a decision on the listing application by the stock exchanges can be taken within the statuary time limit provided under the Companies Act,” SEBI said in an order.
The regulator also directed the merchant bankers concerned to deposit the amount collected from the issue in an interest generating account.
A sum of Rs49 crore being the issue proceeds has been kept in public issue account opened for the purpose which is accessible by the issuer only after the listing permission is granted by the stock exchanges.
The IPO of Vaswani Industries, which closed on 3rd May, was subscribed four times on the final day of the issue.
The company had offered one crore shares at a price band of Rs45-Rs49. Ashika Capital was the sole book running lead manager of the issue.
The issue price was fixed at Rs49 and the securities issued through the IPO were allotted to investors on 10th May.
However, following complaints SEBI asked the Bombay Stock Exchange (BSE) and the National Stock Exchange (NSE) to withhold the listing of securities until further instructions.
The complainants alleged certain applications were submitted to artificially inflate the subscription in qualified institutional buyers and high-networth individuals category to attract and mislead the investors.
The complaints said that post the closure of the issue, the same applications are being withdrawn by way of stop payment, stop allotment, cheque return and wrong cheque dates.
Vaswani Industries is engaged in the integrated business of manufacturing sponge iron, steel billets and ingots and power generation.
Investors are hoarding the yellow metal as fiat currencies fade. And China's investment demand has more than doubled to 90.90 metric tonnes in the first three months of the year, according to the World Gold Council.