Samsung Mobile: Bring Aamir back!

This is absolutely ridiculous advertising — ‘tired’ is a mild word to use for this effort

Okay, so have the Samsung Mobile managers evolved a bit, and dumped the over-abused Aamir Khan for their new campaign? Well, we'll soon find out! The new ads, for what they call as the 'Metro range', feature no celebrities.

They feature young dudes who help each other woo hot babes inside underground Metro trains. And no calls or texts - staying in touch through social networking - is the trick. One film has a young dude sitting inside a train. He has the hots for a regular co-passenger but is such a dodo, the chap has no idea how to go about things.

So his smarter pals, who are in touch with him on the social platform, give him guidance on how to hook the pretty thing. And of course, no prizes for guessing the tips work. Also the girl, who's a dodo as well, has been doing ditto with her pals. Well, at least you have to say Mr and Ms Dodo are a good match!

The story continues in the sequel film. Here the dodo couple is seen canoodling inside the train. And as usual, the pals teach the dumb sod the art of flirting, over the phone. But they make a fool out of him, and trick the dumbo into asking the girl for her friend's cell number. And then some of the usual clichéd high-fives follow. 'Thodi Zindagi Chakh Lo' is the thought.

Absolutely ridiculous advertising. Tired is a mild word to use for this effort. For one, social networking through Facebook and Twitter as a strategy has been done to death, so nothing fresh out here. Also, the situation of buddies bonding has been so overused, it leaves you yawning. And one more time I see the high-fives, I shall use my fives to plant a slap on the creative team. It's sooo damn yesterday.

Bottom-line: While it's good to see Samsung get rid of Aamir, and try something with real people, the idea and the execution is so pathetic, one actually misses the star. And that's saying a lot. On another note, is this campaign targeted only at the Delhi and Kolkata audiences? Because for the other metro towns, especially Mumbai, the underground rail is still a pipe dream. So as a Mumbaikar, I find zero connect with the film. Try pataoing a hot babe using your cell phone inside a Mumbai local. At best you'll get a good whiff of hers (and that of many others') smelly armpits.
 

User

Hot Locations

Should you buy property now for investment? If so, where? Gaver Chatterjee talks to a bunch of...

Premium Content
Monthly Digital Access

Subscribe

Already A Subscriber?
Login
Yearly Digital+Print Access

Subscribe

Moneylife Magazine Subscriber or MSSN member?
Login

Yearly Subscriber Login

Enter the mail id that you want to use & click on Go. We will send you a link to your email for verficiation
India tops UAE's import list in 2010

Dubai: India has topped Dubai imports list with 45 billion dirhams by 19% of the aggregate value, reports PTI quoting statistics revealed by Dubai Customs for the first eight months of 2010.

China came in second with 29 billion dirhams at 12%, followed by the US which contributed 8% to the total imports with a value of 18.7 billion dirhams.

Germany and Japan scored 12 billion dirhams and 11 billion dirhams of imports values, respectively.

Dubai’s non-oil trade continued to grow, as it reached 377 billion dirhams with growth of 18% at the end of August 2010, as compared to 320 billion dirhams during the same period last year.

Customs and Free Zone Corporation and Dubai Customs director general and executive chairman of Ports, Ahmed Butti Ahmed said there are a number of factors which contributed to this rise in Dubai international trade exchange, with the huge logistic services the emirate provides and its advanced infrastructure.

Mr Ahmed Butti stated that Dubai direct exports grew the most at 39% in the last five years exceeding 44 billion dirhams by the end of August 2010.

Re-exporting of non-oil products broke the records during the first eight months this year in comparison with the past five years.

It grew by 20% to 93 billion dirhams, as against 78 billion dirhams to the same period last year.

User

We are listening!

Solve the equation and enter in the Captcha field.
  Loading...
Close

To continue


Please
Sign Up or Sign In
with

Email
Close

To continue


Please
Sign Up or Sign In
with

Email

BUY NOW

The Scam
24 Year Of The Scam: The Perennial Bestseller, reads like a Thriller!
Moneylife Magazine
Fiercely independent and pro-consumer information on personal finance
Stockletters in 3 Flavours
Outstanding research that beats mutual funds year after year
MAS: Complete Online Financial Advisory
(Includes Moneylife Magazine and Lion Stockletter)