Religare Mutual Fund unveils 370 days fixed maturity plan

Religare Mutual Fund new issue closes on 11th April

Religare Mutual Fund has launched Religare Fixed Maturity Plan-Series VII-Plan A to F-Plan A (370 Days), a close-ended income scheme.

The investment objective of the scheme is to generate income by investing in a portfolio of debt and money market instruments maturing on or before the date of maturity of the scheme. The tenor of the scheme is 370 days.

The new issue closes on 11th April. The minimum investment amount is Rs5,000.

CRISIL Short-Term Bond Fund Index is the benchmark index. Nitish Sikand is the fund manger for the scheme.

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ICICI Prudential Mutual Fund floats six months fixed maturity plan

ICICI Prudential Mutual Fund new issue closes on 12th April

ICICI Prudential Mutual Fund has launched ICICI Prudential Fixed Maturity Plan-Series 55-6 Months Plan C, a close-ended income scheme.

The investment objective of the plan is to seek to generate regular returns by investing in a portfolio of fixed income securities/debt instruments maturing on or before the maturity of the plan under the scheme. The tenor of the plan is six months.

The new issue closes on 12th April. The minimum investment amount is Rs5,000.

CRISIL Short Term Bond Fund Index is the benchmark index. Chaitanya Pande is the fund manager.

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Nike: Same old, same old

What was really required was a strong idea to communicate ‘Bleed Blue’, something that could have become a mass movement. Sadly, the ads re-package everything we’ve seen millions of times before

Okay, so Nike is bleeding for Indian cricket. And it's bleeding blue. This was bound to happen, sooner or later. Nike does this bleeding bit for all major sports across the world. And trying to own cricket in India was always going to be the obvious strategy. Since there is no other sport in this nation (barring kho kho, of course).

Three commercials have been running since the World Cup. The first one titled 'Bleed blue' was quite boring. It featured various Indian players preaching on how to succeed at the game. Well, the preaching may have put us to sleep, but it worked for them and they won the trophy. The point is, as viewers, we like to see our boys bleed their rivals, and not give us classroom lessons. Funny, that a brand that asks us to 'just do it', puts out a preachy ad.



Anyway, after India won the Cup, Nike quickly released two new commercials. And this time, thankfully, the Nike brand manager realised lecture baazi was a poor idea. So now it's all action.

The second ad in the series features patli gulley urchins at play, as they sweat it out on the streets to become Tendlyas and Sehwags one day. And the cricket heroes take the back seat as the wannabes come to the Nike party. This time, street boys get bleeding blue.



The third commercial focuses on the fans (notice the predictable pattern at play: players, aspirers, fans) and there's a lot of song and dance in the ad as you can well imagine. In fact, to make things even more predictable, Nike has ensured the ubiquitous Tendulkar fan (who makes an appearance in every match, body painted in the national colours) is featured too. Really hope the poor chap was compensated for the ad! Or at least his permission sought.

Since 'Bleed Blue' as a phrase has caught on, on the social sites, I watched the ads with great expectation. But they were a huge let down, an opportunity lost. The commercials are not just ordinary, they are packed with clichéd imagery, a whole lot of noise, jump cuts and general chaos. What was really required was a strong idea to communicate 'Bleed Blue', something that could have become a mass movement. Was not to be. Sadly, the ads re-package everything we've seen millions of times before.

I think Nike did what it knows best. It just did it. Without thinking.

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