The AGA group company would initially sell its new-age Portland Pozzollona cement mainly in Vidarbha region of Maharashtra
Mumbai: Reliance Cement Company, the cement subsidiary of Reliance Infrastructure, has commercially launched its product and said it would initially focus its marketing efforts in the Vidarbha region of Maharashtra, reports PTI.
"The company now commercially enters the cement market that has been on a robust growth trajectory for more than a decade now, led by buoyancy in sectors like realty, infra and construction," it said in a statement.
The product is a new-age Portland Pozzollona cement, manufactured at RInfra's recently commissioned plant at Butibori in Maharashtra.
It will be mainly delivered to the Vidarbha market and a strong channel network has been set up to service retail customers, the release said.
"We will initially cater to the entire Vidarbha market focusing on districts like Nagpur, Wardha, Chandrapur, Bhandara and Amrawati. Later, we will expand our marketing and distribution networks in other districts," Reliance Cement vice-chairman Sumit Banerjee said.
In a short span of time, the company has been able to set up a strong distribution network due to encouraging support from the new channel partners, he said.
"All our business processes like manufacturing, sales and distribution, customer service are fully automated and geared to meet the customer expectations," Banerjee said.
Analysts, however predict that increased media attention on fake social media ratings and reviews will result in at least two Fortune 500 brands facing litigation
New Delhi: Increased reliance by consumers on social media ratings and reviews will see enterprise spending on paid social media ratings and reviews increasing, making up 10 to 15% of all reviews by 2014, reports PTI quoting a study by research firm Gartner.
However, analysts predict that increased media attention on fake social media ratings and reviews will result in at least two Fortune 500 brands facing litigation from the US Federal Trade Commission (FTC) over the next two years.
"With over half of the internet's population on social networks, organisations are scrambling for new ways to build bigger follower bases, generate more hits on videos, garner more positive reviews than their competitors," Gartner senior research analyst Jenny Sussin said.
He further added that "many marketers have turned to paying for positive reviews with cash, coupons and promotions including additional hits on YouTube videos in order to pique site visitors' interests in the hope of increasing sales, customer loyalty and customer advocacy through social media 'word of mouth' campaigns."
Gartner said organisations who opt to pay for phoney reviews have also faced monetary fines.
In 2009, the FTC determined that paying for positive reviews without disclosing that the reviewer had been compensated equates to deceptive advertising and would be prosecuted as such.
"Marketing, customer service and IT social media managers looking to use reviews, fans and 'likes' to improve their brand's reputation on social media must beware of the potential negative consequences on corporate reputation and profitability," Gartner vice president and analyst Ed Thompson said.
As the FTC begins to crack down on this practice, some reputation management companies have started identifying fake and defaming reviews and requesting the reviewers or host site remove them or face legal repercussions.
Gartner analysts said they expect a similar market of companies to emerge specialising in reputation defence versus reputation creation.
During January-August this year, more than 1,500 companies garnered a total of Rs2.39 lakh crore through private placement compared to Rs1.5 lakh crore same period last year
Mumbai: Over 1,500 Indian companies raised a whopping Rs2.39 lakh crore through private placement of debt securities or bonds in the first eight months of the year, reports PTI.
This represents a jump of 59% from Rs1.50 lakh crore raised in the year-ago period, data from SEBI shows.
In debt private placements, companies issue debt securities or bonds to institutional investors to raise capital.
During January-August period this year, Indian companies garnered a total of Rs2.39 lakh crore through this route compared to Rs1.5 lakh crore in the same period in 2011, according to data available with the market regulator.
In 2011, funds mopped by Indian companies through private placement of debt route was to the tune of Rs2.43 lakh crore.
The funds raised during the period under review was mobilised by a total of 1,513 institutions and corporates compared to 1,033 in the year-ago period.
SEBI, however, did not disclose the segment-wise fund raising details. As per a report by Prime Database, financial institutions and banks accounted for a major part of capital.
As per the report, Indian financial institutions or banks raised a total of Rs32,980 crore in the first quarter of current fiscal (2012-13).
The report said that in April-June quarter, PFC raised Rs8,398 crore through private placements, HDFC (Rs4,790 crore), Hindalco (Rs4,500 crore) and NABARD (Rs4,379 crore).