R Balakrishnan
Realty schemes and the ground reality

People are investing money with builders in housing projects that are under construction. Here are a few of the loopholes in such investment schemes

I came across a ‘real-estate’ scheme cobbled together under a portfolio management scheme (PMS) by an asset management company (AMC). Your money is invested in residential projects under construction with builders, presumably at some agreed price and then the builder sells out the project and the profits are shared between the builder and the financier (the PMS scheme). The interesting thing is that the PMS merely acts as a financier and hence there is negligible chance of making big money on this. The sales force promises fancy numbers but I do not see anything like that happening. The investors are asked to ‘commit’ amounts, 20% or so paid upfront. The upfront amount depends on the investment projects identified by the AMC. As they identify more investment opportunities, they make further demands from within the committed amounts. As and when any project is exited, the AMC distributes the money to the investors.

Unless the PMS buys out a property outright, full profits cannot accrue. In the opaque real-estate industry, I would not be surprised if the PMS managers also strike some ‘side’ deals, which bypass the investor.  Each investment follows a different style. In some cases, there would be outright loans to builders, in some cases it would be ‘right to buy’ flats on completion, at pre-agreed prices and a series of ‘arrangements’ with builders. Most would happen to be builder-friendly deals, with the AMC not having the expertise for exit. Many will also talk about investing in a “special purpose vehicle (SPV)” or investing in a project by way of “convertible” bonds etc. The more complex the structure, the lower the chances of an easy exit. In fact, I do not understand, why does the AMC not invest in a simple fashion? They could just enter a profit share or a pure debt with the properties mortgaged. Or simply buy out the project, engage a developer and carry on with life. These AMCs are opting for ‘user-friendly’ transactions with builders.

A typical ticket would be for a minimum ‘commitment’ of around Rs25 lakh. The terms would call for immediate payment of anything from 20% to 25% of the commitment. The balance of the commitment would be ‘called’ in a timeframe of anything from a year to more than that. The scheme would typically have a life of five to six years, with a loophole to extend it further.

The AMC makes its money through the following routes:
i) A ‘management’ fee of around 2% per annum, on the committed amount.
ii) A ‘profit’ share of around 20% of the total gains made by the investor.
iii) Sometimes there is a ‘hurdle’ rate. What it means is that the AMC will not take a profit share unless the investor makes a return equal to the ‘hurdle’ rate. This ‘hurdle’ rate is kept at a ridiculously low level like 10% or so.

These are the legitimate ways where they make their money. It does not mean that an investor would get everything else. That depends on the integrity of the AMC. Since it is real estate, exit prices could have cash components which never come to the investor. Similarly, some of the property can be sold at below-fair prices to friends and associates of the AMC or the borrower.

In many cases, the AMC would not have the knowledge or the expertise to understand what is going on. For instance, in one of the schemes floated recently, I saw that only one person had some experience in an industry associated with real estate. All the others were either accountants or lawyers. And this scheme was targeting a total collection of nearly Rs1,000 crore! I would steer very clear of such schemes, where the manager has no background. Real-estate laws and practices vary from State to State and call for a high degree of experience and familiarity. Alas, the distributor does not give a damn. In a time where commissions from selling mutual funds are virtually vanishing, the real-estate schemes are manna from heaven. A commission of 3% to 5% upfront is welcome. Regulatory control is non-existent on launch of such schemes. This is a Greek tragedy in the making.

In a recent case, I had seen a distributor negotiating with the AMC for a share in the ‘profit share’ on exit. This used to be common in most PMS schemes. In this case, the response was interesting. The distributor was told by the AMC guy that they will not agree for this, but when there is an exit, they will sell him some property below than the prevailing market prices, so that he could make some more money.

This is one more scam in the making, where the regulator has no clue about the industry as well as the dynamics. These come under the ambit of collective investment schemes, for which the Securities and Exchange Board of India (SEBI) is a regulator. It is time that real-estate investments get a separate regulator. Till then, it is best that such schemes be put to a halt. I am fairly certain that most of the real-estate scheme investors will come to grief as the number of schemes keep burgeoning. And burgeon they will, given the fact that distributors are now starved of businesses and these schemes offer fat commissions.




6 years ago

Good article, but without the names it hardly is help to the investors, which primarily is your motive. Moneylife itself insists and requests to 'name' the companies so that people know who they are, then why is it suppressed in their own article. What if an investor is about to invest in the mentioned Real Estate Fund with only one experienced person, as stated in the article. How will it help that investor ? I suggest that if your motive is to alert and educate the investors, which I am sure it is, then giving names would actually help.


6 years ago

The write-up is a timely warning investors. But since no names have been taken investors still remain in the dark about specific entities to avoid. Considering that Moneylife has earlier mentioned Country Club etc would it be too difficult to name these PMS schemes which we can avoid. Specifically what about ILFS-Milestone?


6 years ago

I fully agree with the author. One of the biggest fraud prone businesses in India is that of real estate development. One of the worst form of agreement from the angle of the buyer is the agreement to be signed with a builder while buying a flat. In fact, real estate developers in India openly loot with silent and sometimes not so silent conivance of the authorities. Politicians pay lip service to buyers as their lips are sealed with the financial glue supplied by the so called builders and developers. Can anybody explain to me what is this animal called 'built-up area' and 'super built-up area'; if this is not fraud then what it is? There should be only one common parameter and that should be 'carpet area', anything else should be treated as fraud.


6 years ago

Good that media reporting this.. but big newspaper always help builders...common people are in big trouble because of real estate and black money in it..

SC asks Ambani brothers to renegotiate gas deal

The apex court has directed RIL to initiate in six weeks, a re-negotiation with RNRL in terms of the gas sale master agreement so that the rights of RNRL are safeguarded

The Supreme Court has asked both Mukesh and Anil Ambani to renegotiate the terms of their gas sale master agreement in six weeks. Although the apex court did not give any specific verdict, the share price of Reliance Industries Ltd (RIL) rose while that of Reliance Natural Resources Ltd (RNRL) shares tanked.

The three-judge bench headed by Chief Justice KG Balakrishnan, while delivering its verdict on the gas-pricing dispute between the Ambani brothers, said that RIL does not have absolute marketing rights over gas and its prices are subject to approval from the government.

Soon after the Supreme Court ruling, PMS Prasad, executive director, RIL told PTI that the terms of supply would have to be guided by government's pricing and utilisation policy. “The price will be what the government has fixed. Supplies will be subject to government allocating the fuel (to RNRL or its affiliate company) and the tenure of supply will have to be in line with the development plan approved for the Krishna-Godavari (KG) D6 fields," he said.

Terming the Ambani family memorandum of understanding (MoU) as not legally binding, the Supreme Court said the MoU is between two brothers and their mother and its content is unknown to 30 lakh shareholders of RIL-RNRL. In addition, since the MoU has not been made public, it does not fall in the corporate domain, the apex court said.

Justice P Sathasivam said, "Ambani family MoU can be a means of arriving at (a) suitable arrangement but cannot be the sole means for a suitable arrangement.”

Delivering the majority verdict (2:1) of the bench on the four-year gas dispute between RIL and RNRL, Justice Sathasivam said that the production-sharing contract (PSC) overrides all other agreements.

The Supreme Court also held that the petition filed by RNRL before the company court as maintainable, as that court had sanctioned the original demerger scheme.

"We believe that the verdict gives a tacit indication for selling of the gas at $4.2 per million British thermal unit (mmBtu). As far as financial implications of the verdict are concerned, RIL would continue to sell KG D6 gas at government approved price of $4.2/mmBtu, implying no impact on cash flows. Given that our target price of Rs1,220 had factored in an unfavourable outcome for RIL, our fair value of the company would increase by Rs35 on the back of this verdict. More importantly, with uncertainty on the case outcome out of the way, we believe that the company’s fundamentals would be back in focus. We maintain our ‘buy’ recommendation on the stock," said Ambit Capital Pvt Ltd in a note.

Law minister M Veerappa Moily hailed the Supreme Court verdict in the RIL-RNRL gas dispute case as a "vindication of the government's sovereign and constitutional rights" over natural gas resources of the country, reports PTI.

Last year in July, the Bombay High Court had asked RIL to supply 28 million standard cubic metres a day of gas to RNRL at $2.34/mmBtu for 17 years. RIL then moved the Supreme Court alleging that the High Court had erred in deciding quantity, tenure and price of gas supply to the power plants owned by RNRL or its units.

RIL shares closed 2.27% higher at Rs1,033.85 while RNRL shares tumbled 22.82% to Rs52.75 on the Bombay Stock Exchange where the benchmark Sensex ended the day 1.29% down to 16769.11 points.


Sprite: Seedhi baat loses steam

What is now needed is a totally new idea, even if it’s still embedded in the same shell

One good thing Sprite has done for some years now is to mock at all the nonsense that cold drink ads promise. Everyone knows a cold drink is nothing more than sweetened, flavoured, aerated water, so why create fables around each brand?
Its ‘Seedhi Baat No Bakwaas’ campaign was born out of that concept. And it has served the brand quite well. Not just because younger consumers connect with that thought, but the execution of the idea has been almost always superb. The ads invariably feature two pals. One slim and good-looking, and the other obese and over-smart. Mr Obese Boy tries to impress people, especially women, with silly antics and fails miserably. But Mr Slim Boy only offers thirsty and parched folks some Sprite, and has the last laugh (and the babe). Simple idea and its power lies in that simplicity of thought.
However, this route has been on air for a long time now, and a degree of predictability has set in. In order to inject some freshness into the campaign, for their new TVC, Coca Cola, the makers of Sprite, have taken the lads out of the urban setting, and have landed them into a deep forest where they run into some cannibalisque African tribals. Mr Obese Boy tries to pally up with the angsty chieftain, by attempting to ape the mannerisms of the locals. And he only manages to piss him off. Mr Slim Boy does what he does best: he offers Sprite to the chieftain, who soon cools down, and in turn offers a couple of tribal chicks to the boy as prize, as Mr Obese Boy gets readied to be cooked.
Funny? Well, okay, if you insist. Refreshing? Naaah! I think Sprite is overdoing what began as a good brand property. The Obese Boy-Slim Boy gag has run out of steam. Taking them out of the concrete jungles and flying them into real ones makes little difference. As the joke is the same, the plot is the same, the boys are the same, I think the ad agency in this case has gone lazy, and is perhaps not accepting that all good things come with an expiry date. And what is now needed is a totally new idea, even if it’s still embedded in the ‘Seedhi Baat No Bakwaas’ shell. And they need to do it fast before the brand tires out in the consumers’ minds.
Hopefully, at their next meeting, if the ad agency guys again land up with another boy gag, the client will say to them: “Seedhi Baat No Bakwaas. Clear hai?”




6 years ago

Two Pal gag in ad is very old in Indian advertising history. Be its Maggi Tomato Ketchup or latest krack-jack biscuits.

However, I agree with Mr. Anil that Sprite starting from Spoofing over other soda cos. ads had transformed to Seedhi baat concept. But Anil can we elaborate upon Mountain Dew's Darr k agey jeet hai campaign is also not overstretched????

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