ASCI upholds complaints against 62 Advertisers including P&G, Snapdeal, TV 18 and Hyundai Motors
ASCI upheld 62 out of the 97 complaints received by them in December. Almost a third of the advertisements axed are from the Personal and Healthcare category, followed by Education
The Consumer Complaints Council (CCC) of Advertising Standards Council of India (ASCI) upheld as many as 62 out of the 97 complaints during December 2014. Some of the companies that will now have to pull out their advertisements include Procter & Gamble Home Products Ltd (Pantene Total Damage Care Shampoo & Conditioner), Rich Feel Trichology Centre (Richfeel Anagrow), Career Launcher (CAT Coaching), TV 18 Broadcast Ltd (CNN-IBN), Hyundai Motors India Limited, Reliance Industries Ltd (Reliance Digital) and Jasper Infotech P. Ltd (Snapdeal.com).
In a pattern similar to November, most of the complaints upheld were from the Personal and Healthcare category (40 out of 62), followed by Education (11) and others such as Automobiles, News Channels and E-commerce.
Some of the examples are:
Procter & Gamble Home Products Ltd's advertisement for Pantene Total Damage Care Shampoo & Conditioner made an unsubstantiated claim that 3,50,00,000 women got the proof of Pantene’s Split-end protection. The only fact mentioned in the advertisement that could be substantiated from the cited survey was that there were 3,50,00,000 users in the study.
An advertisement for Richfeel Anagrow by Rich Feel Trichology Centre claimed that it could treat illnesses that lead to hairfall. These illnesses include thyroid, stress, PCOD and dieting.
The advertisement for Pillsbury Fridge Cheesecake (from General Mills India P. Ltd) referred to a healthy diet of vegetables and salads as “sada hua salad”.
The advertisement for The Calcutta Medical Research Institute (CK Birla Hospitals) included no disclaimers when it made the misleading claim of providing free checkups.
An advertisement of Max Hospital (from Max Healthcare Institute Ltd) claimed to “save an ill heart” in just 45 minutes. No substantiating evidence or disclaimers were provided.
Along with these, several advertisements for “miracle” drugs and treatments were banned by ASCI. These products make huge claims about being able to cure a wide range of diseases and ailments like diabetes (Shugreen Amrut Drops, Daibinash Churna, GM Pharmacy Range of Products, Aarogya Peeth), hairfall (Biogreen Japakusum, B-Healthy from JM Wellness Private Limited, Krissh Hair Oil from Params Pharma etc.) and impotency (Swapandoshantak Capsule and Krishna Herbal).
Two advertisements from Career Launcher - one for CAT coaching and the other for the CAT Test Series Program came under scrutiny for making unsubstantiated claims about their ranking and the number of their students who received calls from IIMs.
Complaints against seven other educational institutes were upheld for making false claims about providing 100% placements or about their ranking as Number 1 Institutes.
Jasper Infotech, i.e., Snapdeal.com, in one of its advertisements stated - “1+2 years of warranty valid with Videocon KC50FH (50) Full HD LED Television”, which was misleading.
CNN-IBN of TV 18 Broadcast Ltd also received flak for an advertisement in which it shows a see-saw with one side showing a 'CNN-IBN' with big number 1 outweighing all other numbers on the other end of the see-saw. According to the ASCI Release, “The CCC concluded that the negative portrayal of image of other channels is misleading by implication and disparaging to other competitor channels.”
Complaints against three advertisements from Hyundai Motors India Ltd were upheld – one each against Hyundai Grand i10, Hyundai Grand i20 and Hyundai Xcent. These advertisements violated The Indian Motor Vehicles Act by not showing the registration number displayed in the front of the car while being driven on the road.
Another one from the automobiles category was an advertisement for Bajaj Discover (from Bajaj Auto Ltd), which shows people driving dangerously in a zig-zag manner while also cutting lanes, violating all safety and traffic regulations.
Another advertisement that was axed was one for Reliance Digital, which claimed “zero down payment” without mentioning that the customer did have to pay processing fees while making the purchase.