Those cement companies which trade their excess captive power and are planning merchant power plants will be able to manage the industry cycle better, say analysts
Cement companies that have forayed into merchant power trading are expected to manage the cyclical downturn in the industry in a better way, say analysts. Industry experts too look at power trading as a profitable option.
“Shree Cement, JK Lakshmi Cement and Dalmia Cement—whoever has excess power, is trading it. However, Shree Cement will be doing it on a big scale. Cement is a cyclical industry, so it will help their (those companies trading in power) position now. With the power segment, they will be able to manage their margins better than other companies which are not trading in power. They would at least be able to manage the cycle,” said Amit Srivastava, research analyst, Karvy Stock Broking Ltd.
Cement companies at present are enjoying higher sales and a rise in price due to the peak demand cycle. However, analysts believe this surge in demand to be a short-term phenomenon and expect a price correction by March-April 2010. In the long term, the cement industry is expected to face an overcapacity situation, thus affecting the demand-supply ratio and cement prices.
Speaking on the profitability of trading excess captive power, R Gurumoorthy, spokesperson for Dalmia Cement Ltd said, “We will continue to trade excess captive power. Any player in any sector, who has excess power, will continue to sell to the grid as India needs power. While power generation costs you only around Rs3-Rs3.50 per unit for thermal energy, you are allowed to sell it at Rs12 per unit in a state like Maharashtra during peak hours. Even if we sell it at around Rs6 to Rs7 per unit, you still make a huge amount of profit. One always has 5% of the captive power available for sale.”
Addressing the problem of coal linkage for power production, he added, “The issue as to whether there would be sufficient coal linkages available can be addressed by importing coal.”
Dalmia Cement Ltd has already been trading its excess captive power. The company has a total power production of around 160 megawatts (MW) for both its sugar and cement plants. The company is also planning a solar power project in Jodhpur as a pilot project. Power produced from this plant will be available both for captive use and sale.
As per an ICICIdirect research note, JK Lakshmi Cement Ltd is expanding its captive power capacity to 66MW by setting up a 12MW waste heat recovery plant (WHR) and 18MW thermal power plant at Sirohi in Rajasthan. If the company is able to operate its cement plant at 100% capacity utilisation, then there will be no surplus power in FY10 and FY11. The note stated an expected revenue of Rs146.10 crore in FY2012 from the sale of 24.4 crore units (24.4MW) on merchant basis. The meaningful profitability from sale of power will begin only from FY12 with the 12MW WHR and 18MW thermal power plants coming on stream.
For the WHR plant, variable cost will be Rs 0.3-0.4 per unit only and it will generate carbon credit income. With the power purchase agreement (PPA) kicking in and captive power plants coming on stream, the company will have surplus power capacity, which it intends to sell on merchant basis.
Recently, Shree Cement announced plans to set up a 300MW merchant power capacity at Beawar in Rajasthan. The power generated from this plant will be sold in the open market and not used for captive purposes.
In an increasing war for shelf space, FMCG marketers in India are considering out-of-the-box packaging solutions to attract customers and to differentiate their products
Fast-moving consumer goods (FMCG) manufacturers in India are trying to innovate their product packaging in order to make their products stand out from the increasingly competitive and cluttered modern retail shelf space. For this, Indian FMCG marketers are now taking a cue from their global counterparts.
According to a research report 'Innovations in Packaging—Emerging Opportunities in the Indian Food Industry' by Datamonitor, there will be a multi-dimensional shift in food packaging in India over the next five years. The report predicts that advanced packaging techniques and concepts such as aseptic packaging and retortable packages—although coming into existence—are yet to make a mark in India.
"With the consistent rise in the adoption of 'ready to eat/drink' products amongst Indian consumers, it is expected to be only a matter of time before (the) Indian FMCG market would be filled with products using advanced packaging technologies, primarily aimed at enhancing the shelf life of products and to offer additional convenience to the consumers in terms of storage, consumption and portioning,” said Pinaki Mukherjee, lead consumer consultant, Datamonitor.
“Riding on the rapid shift in consumer graphics and spectrum in India, food packaging emerged as the new value differentiator for the FMCG companies in India,” added Mr Mukherjee.
Food packaging across the globe has seen a continuous shift over the past 30 years and FMCG margins are declining due to price competition mixed with an increase in input costs.
Mr Mukherjee predicted that the role of packaging in food merchandising will undergo a lot of changes in the years to come. “India is seen somewhere at the middle of the evolution stage in terms of food packaging when compared with developed economies such as Japan, Germany and the US. The sophistication of packaging in India heavily varies across different food categories. Although Indian manufacturers have brought about a number of innovations in food packaging, such as sachets and micro-packaging, they have largely taken inspiration from the more developed Western economies to find out opportunities to differentiate their merchandise from competitors through packaging,” he said.
International brands have also increased their presence in the Indian market to cater to the increasing number of high-end users, which is intensifying the competition among domestic marketers.
In an era of changing tastes and preferences, consumers are looking for convenience of consumption and usage which has helped the packaged food industry replace local produce eatables.
"Traditionally, product packaging has not been seen as a vehicle to promote the brand but it is changing now. For example, Kissan Jams, targeted at the kids segment, is now using tube packages with catchy graphics to appeal to the target audience, Bru Coffee's aroma-lock packaging appeals to staunch coffee lovers, who are worried about retaining the aroma upon multiple usage from a single pack. In coming years, we could see many more such examples,” added Mr Mukherjee.
As the 'shelf war' among FMCG manufacturers is rapidly increasing at the modern retail chain, there has been a sharp hike in shelf space prices.
Across the globe, there are four key trends in packaging—convenience of usage, freshness & improved shelf life, sustainable and environment-friendly packaging—as a tool to position and promote a brand, the report said.
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