Pepsi: Bland, bland, bland

Something is seriously going wrong with the Pepsi camp; they seem to have totally lost their earlier spark

With the hot, hot summer on, one was looking forward to some cool, cool cola wars on the tube. And after Coke fired the first salvo with the superb bus commercial featuring film actors Imran Khan and Kalki Koechlin (discussed earlier in this space), Pepsi’s response was eagerly awaited.
 
Well, they have replied. And not only have they blinked, they have gone bland too—Pepsi’s summer commercial sucks, big-time. 'Youngistan Ka Wow' is the new tagline for Pepsi. Guess Youngistan is not enough anymore for the restless Gen X, their dil maange a lot more. They want ‘wow’ as well. So that’s cool. The commercial features actor Ranbir Kapoor, who plays the role of a smart-alec butler. He has been ordered to serve Pepsi to the president of a nation (wow, didn’t know presidents of nations sip Pepsi… unless of course in combo with a large peg of rum). Now the thirsty butler deliberately plays around with the Pepsi bottle, to arouse suspicion. And the ploy works. The Nazi-like security dudes, watching him on CCTV, get angsty, and fall for the trick. (Conveniently forgetting that the days of poisoning heads of states ended with Caesar & Cleopatra… these days assassins simply trot in with guns and grenades). Anyways, they order Butler Kapoor to take a sip first. And yes, the actor gulps down the whole bottle, as you can predict. And no, he doesn’t blow up. Thank you very much.
 
An extremely witless, silly and dull commercial. It’s neither smart nor funny nor cool. The new ‘wow’ factor hasn’t been utilised at all, and even their old ‘Youngistan’ idea dies at the hands of a very juvenile advert. Something is seriously going wrong with the Pepsi camp; they seem to have totally lost their earlier spark. It’s been years since they came up with the fabulous ‘Nothing official about it’ idea, and since then Pepsi has been releasing one disastrous commercial after another. Thus leaving the field wide open for Coke to have a free run. Wonder what the problem is. I know it’s not polite to state this, but if the current team has lost the fizz and has gotten into a serious creative rut, then it’s a case of appointing a new brand manager and a new ad agency. Pepsi is too funky a brand to be left at the hands of mediocre thinkers.
 
Anyways, the bad news for us viewers is that there shan’t be any cola wars. Even the detergent wars got killed by the courts. So not much fun in watching ads this season. But then, the IPL is back, and with that the hysterical Vodafone Zoozoos. So all’s not lost!   
 

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COMMENTS

JD

7 years ago

Can i buy a hard copy of this story?

Air traffic grows considerably in the last couple of months

The hike in passenger traffic is likely to have a positive impact on the financial health of air carriers, most of which have been reeling under heavy losses for the past two years

Air traffic in the first two months of this year showed a major growth of 19.2% compared with the same period last year, a development that could bring some relief to the loss-making Indian aviation industry, reports PTI.

The total passengers carried in January and February this year was 80.56 lakh as against 67.61 lakh in the first quarter of last year, official figures released on Monday showed.

The hike in passenger traffic is likely to have a positive impact on the financial health of the air carriers, most of which have been reeling under heavy losses for the past two years.

Like previous months, Jet Airways and its subsidiary JetLite together led the way in flying most passengers—10.28 lakh in January and 10.08 lakh in February, followed by Kingfisher and its low-cost subsidiary Kingfisher Red with 9.08 lakh and 8.77 lakh and Air India (Domestic) with 7.34 lakh and 6.63 lakh.

They were closely followed by no-frills carrier IndiGo that carried 6.25 lakh and 5.77 lakh in the first two months of this year, followed by SpiceJet with 5 lakh and 4.65 lakh and GoAir with 2.2 lakh and 2.11 lakh. Full-business class airline Paramount carried 72,000 and 62,000 passengers respectively, the figures showed.

Jet and JetLite jointly bagged over one-fourth of the market share in the two months, carrying 25.2% and 26.3% of the total passengers during the period.

Kingfisher and its subsidiary flew 22.2% and 22.7% followed by Air India (Domestic)—18.0% and 17.2%—while Paramount flew 1.8% and 1.6% of the total passengers.

IndiGo led the low-cost airlines by flying 15.2% and 14.9% in January and February this year followed by SpiceJet with 12.2% and 12% and GoAir with 5.4% and 5.5%.

The figures relating to average seats per kilometre and revenue per km showed that an increasing trend in both capacity and demand for air travel continued in February this year as well.

The overall cancellation rate of scheduled domestic airlines for February this year was 1.5%, while the overall On-Time Performance (OTP) of scheduled domestic airlines was recorded at 79.4%.

The directorate general of civil aviation (DGCA) has already directed all the 70 foreign carriers to file reports about their on-time performance on a monthly basis. Of them, only 47 have filed the reports so far. The on-time performance of these foreign airlines has been 73.7% for departures and 73.6% in arrivals.
 

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COMMENTS

Shadi Katyal

7 years ago

It is heartening to hear that air traffic in India has picked up.
GOI is asking foreign carriers for reports but we didnot see any facts and figures of Air India.Does air India being a PSU doesn't have to comply with any rules.
Let the nation know that how poorly it is being managed and run.
foreign airlines carry about 70-80% of Indian passengers and presume only 20-25% are carried by well subsidies and well uninionised every loosing national airline.
Let the nation know the facts and figures so tax payer can take some action instead of throwing money year after year.

Facebook to set up centre in Hyderabad

Facebook's Hyderabad centre will house online advertising and developer support teams and provide round-the-clock, multi-lingual support to its users and advertisers globally

Social networking site Facebook on Monday said that it will set up its office at Hyderabad to support the growing number of users, advertisers and developers in India and globally, reports PTI.

Facebook has seen exponential growth in recent months and has more than eight million active users in India, it said in a statement.

The rising popularity of Facebook has also come as a threat to various other social networking sites like Orkut, MySpace and Flickr. It has more than 400 million active users worldwide.

The centre will house online advertising and developer support teams and provide round-the-clock, multi-lingual support to its users and advertisers globally, it further said.

The new centre in Hyderabad will supplement operations out of California, Dublin (Ireland) and a recently announced location in Austin (Texas). It has already started its hiring procedure for the Hyderabad centre.

"We expect our new office in Hyderabad to tap into the region's strong pool of talented people who understand operations and technology, and help us more effectively serve the needs of our users, advertisers, and developers around the world," Facebook director for global online operations, Don Faul said.
 

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