Spending
People are investing more in Indian modular kitchen, says study

According to a study carried out by webportal Sulekha.com, people in India are willing to invest an average of Rs2.5 lakh in modular kitchens

Online buyers are willing to invest Rs2.5 lakh on ‘Indian’ style modular kitchens, which are four times more popular than ‘Italian’ style modular kitchens, says a study conducted by Sulekha.com.
 

“Over the last one year, Sulekha’s user analysis has indicated that ‘kitchens’ have become an area of increasing interest and investments in urban households in the top eight cities, leading us to launch kitchen.sulekha.com, a dedicated online marketplace for kitchen needs. The site has received tremendous response and is growing 100% every quarter. Our users have spent nearly Rs50 crore in kitchen improvements last year. We look forward to enriching this marketplace with more offerings and growing our network of buyers and sellers manifold,” said Satya Prabhakar, chief executive officer of Sulekha.
 

Below are the key interesting findings of the study:

 

  • More than 85% of interest and investments in modern kitchens comes from Top 10 cities: Mumbai, Delhi, Bangalore, Chennai, Hyderabad, Pune, Kolkata, Ahmedabad, Chandigarh, Jaipur
     
  • Rs2.5 lakh is the most common price point for kitchen investments, with some users willing to spend as much as Rs15 lakh
     
  • ‘L Shaped’, ‘Parallel’ and ‘U Shaped’ are the most popularly searched types of modular kitchens
  1. ‘L shaped’ kitchens have a large island with a sink on one wall, range on the other, and a preparation sink in the island, thereby making a huge counter space possible. This type is ideal when one is faced with a space crunch
  2. ‘Parallel’ kitchens are designed to ensure maximum utilisation of available space without compromising on the convenience of cooking
  3. ‘U shaped’ kitchens are the ‘open kitchens’ that provide more space to the kitchen that runs down to the dining area
  • ‘Indian’ style modular kitchens are more popular and receive four times the number of visits when compared to the ‘Italian’ style modular kitchens. 
  1. ‘Indian’ style kitchens are mostly ‘L shaped’ which enhances the floor space. It makes the counter workable and free of space crunch with drawers and cabinets embedded in this kitchen design
     
  2. ‘Italian’ style kitchens have low-cost cabinets and enough of central space for main chores in the kitchen and a small kiosk as well
  • Over 37% of the searches done are for blue modular kitchens. Green is the second most popular colour followed by red
     
  • Cabinets, baskets and built-in appliances are the most searched for kitchen accessories followed by cutlery trays and chimney & hoods.
     
  • Among the 40 brands displayed on kitchen.sulekha.com, Sleek, IFB, Godrej Interio and Veneta Cucine, are the most popularly searched brands in the modular kitchen market.
     

This study is an analysis of the 2.44 lakh visits on kitchen.sulekha.com in the last five months and Sulekha’s database of over 10,000 kitchen related listings. This study essentially focuses on online search trends pertaining to modular kitchens and kitchen accessories.

User

COMMENTS

Tabassum Sharma

2 years ago

A very informative and interesting read. I believe Kitchens are now looked at as an investment area particularly with globalization and international brands coming in. I have used Sleek for the past 2 years and have no complaints.

Alkhil Mehta

2 years ago

Nice post! This information is very useful to me, Thanks for sharing valuable information about http://www.haecker-india.com/bangalore.p...">modular kitchens

Alkhil Mehta

2 years ago

Nice post! This information is very useful to me,Thanks for sharing a valuable information about http://www.haecker-india.com/bangalore.p...">modular kitchens.

namrata

4 years ago

Its a Very nice and informative blog. I am a interior designer working with sleek kitchens. Please guide me to grow my career

Get the best of online shopping: Here are the survey results

Read Get the best of online shopping for the holiday season, our cover story to understand about marketplace sites, how return & replacement works along with its fine prints and especially to be aware of online fraud. Don’t miss the dos and don’ts to ensure happy online shopping experience.
 

Moneylife survey had 1,074 savvy respondents willing to share post-Diwali shopping experiences. Of all respondents surveyed, 95% of them gave a 50%+ positive rating to their online shopping experience (chart-5). This confidence probably stems from the fact that e-shoppers are a fairly savvy lot; as many as 72% of them check the credibility of e-commerce sites before shopping, so it is safe to assume that the largest number of complaints come from the 20% who don’t check or the 7.5% who aren’t even sure whether they have checked for credibility (chart-4). Out of 1,074 respondents, 90% of survey respondents will make online purchases in future (chart-6).
 

The highest responses to Moneylife were from Mumbai (35%) followed by Bengaluru (12%), Delhi (10%) and Pune (7%) as the next three cities that generated significant responses. Books topped the list of online purchases. Our survey showed that electronic items (mainly mobiles) and clothes were next on the list, followed by shoes. Ironically, clothes and electronic items topped the list of products that respondents say they will not buy online. According to our respondents, other products not purchased online are jewellery, food items and furniture.
 



People are not in favour of online shopping for items that need touch and feel as well as perishable items. Of the 92 respondents who said they do not shop online, 33% said they do not use online shopping because they don’t trust it and 46% need to ‘touch and feel’ a product they buy (chart-2). The two biggest factors for online shopping are: ease and convenience of shopping and price comparison (87%) and discount (62%) (chart-3).

So, which are the most popular online sites? Moneylife’s survey showed that Flipkart is far ahead of the competition for best deals and smooth transactions. Amazon comes next. eBay, Snapdeal and Myntra were others that topped the popularity list. Our respondents vote Flipkart as having the best return & exchange policy followed by eBay, Snapdeal, Amazon and Myntra.
 

eBay and Snapdeal figure among the top five for positive experiences as well as negative feedback. These two sites are also high on best deals as well as best return & exchange policy. Indiatimes and Rediff rate high on negative experience of consumers.
 

As many as 39% of respondents to Moneylife’s survey said they had encountered some problems with their online purchases. Of these, 31% said the product was not delivered after payment; this makes COD a better option. Around 46% of these said that the product sent to them was different from what was shown on the site and 33% had received a damaged piece. 39% had a harrowing experience for return & exchange (chart-7).

User

COMMENTS

DHRITIMAN DAS

4 years ago

For Guwahati, Homeshop18 dont have reverse pickup. So if there is an issue of return of product. they go to the extent of asking a 80 years old person to self courier it them. by spending money with courier company. And only than they will take the necessary step to consider for exchange the product. Worst service from their call centre also. after explaining the matter for one and half hour to the managers and everyone. Still they are adamant to not understand the matter. Considering the age of the person, which is 80 years. Would not he himself buy it from shop ,instead of online ordering bedsheets. Without any considerate behaviour from homeshop18. Worst service in Guwahati for sure.

Raj Amesh

4 years ago

Personally, I buy almost everything online, mostly tech or electronics, of course the risk of scams is real it can be exhausting as well, but with some good sense and patience, you can get great deals online. To manage better my purchases, I'm also using a new web app, unioncy.com, helpful for tracking warranties and receipts and storing all the documentation in the cloud. A good way to go paperless and stop worrying about lost receipts or expired warranties again.

Get the best of online shopping for the holiday season

Online shopping is booming but complaints are rising too. This guide will walk you through the dos and don’ts of online shopping to make it a happy experience for the holiday season and Christmas season

Popular e-retailers have reported a phenomenal 300% jump in sales this Diwali over those in the previous month. eBay India says, “Online shopping has hit a peak this festive season with...

Premium Content
Monthly Digital Access

Subscribe

Already A Subscriber?
Login
Yearly Digital+Print Access

Subscribe

Moneylife Magazine Subscriber or MAS member?
Login

Yearly Subscriber Login

Enter the mail id that you want to use & click on Go. We will send you a link to your email for verficiation

We are listening!

Solve the equation and enter in the Captcha field.
  Loading...
Close

To continue


Please
Sign Up or Sign In
with

Email
Close

To continue


Please
Sign Up or Sign In
with

Email

BUY NOW

The Scam
24 Year Of The Scam: The Perennial Bestseller, reads like a Thriller!
Moneylife Online Magazine
Fiercely independent and pro-consumer information on personal finance
Stockletters in 3 Flavours
Outstanding research that beats mutual funds year after year
MAS: Complete Online Financial Advisory
(Includes Moneylife Magazine)