New Delhi: The government today said prices of onions are likely to remain high for the next three weeks, but the situation is likely to improve thereafter in the wake of its move to ban exports of the commodity, reports PTI.
“Onion prices will remain high for the next three weeks and the situation is likely to improve only after two-three weeks. Ban on onion exports should help reduce the prices,” agriculture minister Sharad Pawar said today.
Yesterday, the government decided to suspend onion exports till 15th January in the light of skyrocketing prices of the commodity, which have jumped to around Rs60-Rs70 a kilo due to “hoarding and speculation”.
The prices of onions have soared to Rs60-Rs70 per kg in retail markets in Delhi and many other important cities of the country from Rs35-Rs40 just a few days ago.
The buddies reunion story for the new Hero bike ad is a good insight. The commercial only suffers a little in the execution
Actually, I don’t know whether to say ‘Hero’ or ‘Hero Honda’. Guess with the dosti between the two auto majors done and dusted, one must only say ‘Hero’, but that sounds a bit incomplete, having been used to utter the full name. Also, er, ‘Hero’ only cues bicycles… but that’s an image battle for the proprietor to fight. Meanwhile I’ll stick to ‘Hero Honda’, because that’s what the ad says.
Hero Honda Splendor NXG is now positioned as a ‘Friendship’ bike. And the commercial is the story of friendship between three ‘chaddi yaars’ who reconnect many years later to relive the magic. The idea is a cross between the movies ‘Rock On!’ and ‘Dil Chahta Hai’.
The three childhood buddies, who are young adults now, itch to get together once again and re-live their wonder years spent in a small town. So, just as they used to fool around on the streets as kids, they meet again on a rainy day, riding their Hero Honda Splendor NXG bikes. And bond all over again. The soundtrack is a remixed, techno version of the ancient Hindi film track, ‘Gaadi bulaa rahi hai’. The voice over sums up the re-union: ‘Jitni door yaari jaaye, utni door gaadi jaaye’.
Must say it’s a good insight. And I say this despite buddies hanging out together is de rigueur in bike ads. Two reasons: One, in this age of heavy migration from small towns to metros, and from metros to metros, youngsters do yearn to relive special moments of childhood. Two, thanks to social networking sites, school and college re-unions are happening dime a dozen these days, and re-bonding with long last buddies is the new fad. The idea therefore is emotional and relevant in current times. So, thumbs up on that front.
Where the commercial suffers a bit is in the execution. The editing is patchy and disjointed. And too many extra characters and elements (and this includes a needless running commentary) have been added, and these dilute the emotional quotient. And emotion is EVERYTHING in this idea.
They should have stuck only to the three dudes and their interactions and we would have had a far superior ad film.
Anyway, only one question now remains. Whether Mr Hero and Mr Honda will also miss each other one fine day? And re-unite on a rainy day over their Hero Honda Splendor NXG bikes? Only time will tell!
The market is likely to witness a gap-up opening today on positive global cues. Wall Street closed mixed for the second day in low volume trade while markets in Asia were in the green on higher commodity prices and optimism about growth in the US next year. The SGX Nifty was two points higher at 5,955 compared to its previous close of 5,953 on Monday.
The market opened in the negative zone on Monday on weak cues from its Asian peers, due to fears of fresh skirmishes between North Korea and South Korea. It touched the day’s low in early trade but soon witnessed a gradual climb beyond the neutral line amid volatility, recovering the losses suffered earlier in the day. The Sensex regained the 20,000-mark in post-noon trade but could not retain the gains as investors took the opportunity of taking profits off the table. This resulted in the market erasing all the gains to end flat, with a mixed bias.
The Sensex added 24.03 points (0.12%) to close at 19,888.88. On the other hand, the Nifty lost 1.70 points (0.03%) to settle at 5,947.05.
Markets in the US closed mixed for the second successive day in low volume trade. Good economic news was offset by concerns regarding the sovereign debt crisis in Europe and geo-political tensions in the Korean region. Meanwhile, a host of US retailers are avoiding high discounts late in the holiday season, helping them wring more out of sales in the days before Christmas.
The Dow declined 13.78 points (0.12%) to 11,478.13. The S&P 500 added 3.17 points (0.25%) to 1,247.08. The Nasdaq gained 6.59 points (0.25%) to end at 2,649.56. US markets will be closed on Friday to for the Christmas Eve holiday.
Markets in Asia were in the green in early trade on Tuesday on higher commodity prices and optimism about growth in the US next year. Easing of tensions between the two Korean nations also supported the gains. Crude rose on hopes that US growth will spur demand for the commodity.
The Shanghai Composite gained 0.23%, the Hang Seng rose 0.43%, the KLSE Composite was up 0.21%, the Nikkei 225 advanced 0.75%, the Straits Times added 0.12%, the Seoul Composite surged 0.71% and the Taiwan Weighted was up 0.05% in early trade. The SGX Nifty was two points higher at 5,955 compared to its previous close of 5,953 on Monday.
The government on Monday decided to suspend onion exports till 15th January in the wake of skyrocketing prices of the commodity which is selling between Rs60-Rs70 a kg.
Agriculture cooperative major Nafed, a regulating agency, has been asked to stop giving fresh clearance to exporters. The government has also made exports almost impossible for those who are already in possession of ‘no objection certificate’ (NOC) given by the Nafed and 12 other agencies.