The handset maker plans to set up a new mechanism to give consumers a chance to download music free of cost for a year
Imagine a world where you could download your music for free and not pay a single pie. A world where you could download as many songs as you wanted, a scenario where whole albums from a whole range of artistes, both local and international, can be downloaded completely free of cost. Does this sound too good to be true?
Finnish mobile handset maker, Nokia, is planning to launch a new music service 'Comes With Music' with its cell phones which will enable its customers to download free and unlimited music from its online store, in a move to combat piracy and create a wider base in its already prominent presence in India.
”We need to fight piracy by making the content compelling, relevant & exclusive, and use subscription models which are almost free," said Nokia India's marketing director, Vineet Taneja.
With the launch of the music service, consumers will get access to unlimited music downloads from the Nokia Music Store for a year, Mr Taneja said. He added that Nokia will offer 3.5 million tracks of all genres, from Indian and international labels.
The Nokia Music Store has been live in India since July 2009. The Nokia music software also supports Indian languages including Punjabi, Gujarati, Marathi, Sanskrit, Konkani, Kannada, Telugu, Tamil and Hindi.
The company has tied up with independent Indian record labels including T-Series, Venus, Tips, Big Music, Eros and Indian Music Industry (IMI).
Customers can either download their music using General Packet Radio Service (GPRS) or over wireless Internet. They can also hook up their handset on a personal computer for downloads, Mr Taneja said.
Analysts believe that Nokia’s plan will increase youth appeal towards the brand and help it to compete with players like Samsung, Siemens and LG.
“The consumer would be able to get free music for a year from Nokia’s online store. The device will be available within the first half of this year,” Mr Taneja said.
The service will be offered on two models: a mid-end and a top-end handset. A mid-end model would cost somewhere between Rs6,000 to Rs10,000, Mr Taneja said. A top-end model would cost more than Rs15,000.
According to industry experts, the value-added services (VAS) business largely remains unexplored in the country and is worth $1.60 billion in India. Music has remained the mainstay of VAS revenues, bringing in as much as 90% of the overall pie—the remaining 10% includes ring tones, caller tunes and games.
Experts believe that the mobile phone has a big advantage over the PC in India for driving value-added content as the country has a huge base of cell phone users.
In worldwide mobile phone sales, Nokia leads the pack with a 36% market share. Samsung is in the second place with 19% share and LG has 10% of the market. The rest of the market is cornered by players like Motorola, Sony Ericsson and Apple.
The government is selling three slots of spectrum across the nation with the exception of a few states where four slots will be on offer. The reserve price for pan-India spectrum has been fixed at Rs3,500 crore
India's largest private telecom company Bharti Airtel Ltd on Thursday submitted its bid for 3G spectrum, the auction for which starts from 9th April, reports PTI.
According to the schedule, tomorrow is the last day for putting in applications to participate in the auction.
The government is selling three slots of spectrum across the nation with the exception of a few states where four slots will be on offer. The reserve price for pan-India spectrum has been fixed at Rs3,500 crore.
According to the notice inviting applications (NIA) for 3G spectrum auction, of the 22 circles only five states—Punjab, Bihar, West Bengal, Himachal Pradesh and Jammu & Kashmir—will have four private players.
3G mobile services will allow high-speed content download and broadband services. When contacted, Bharti officials confirmed that an application has been put in for participating in the forthcoming 3G spectrum auction.
The successful bidders would be allowed to offer 3G services on a commercial basis from 1 September 2010.
The auction of spectrum has been postponed several times as there was indecisiveness over the availability of spectrum and the number of operators to be allowed in each circle.
The Department of Telecom (DoT) was at loggerheads with the defence ministry over the latter's reluctance to vacate the designated spectrum (air waves) for commercial use.
As per DoT's schedule, the last date for submission of applications is 19th March. The mock auction will take place on 5th and 6th April, followed by the final auction on 9 April 2010.
According to sources, Bharti Airtel will be bidding for a pan-India spectrum.
Other potential operators, including Vodafone-Essar, Tata Teleservices Ltd, Aircel and Reliance Communications Ltd are also likely to put in their applications by tomorrow.
The government expects to garner Rs35,000 crore from the sale of spectrum for 3G and Boradband Wireless Access (BWA). However, with the number of players reduced to three in most of the circles from the four planned earlier, the government may fall short of its target.
SNEHA is an organisation that offers friendship and help to young mothers and children to eradicate malnutrition and infant mortality
From their experience of saving the lives of newborn babies…
From healing the physical wounds of battered women…
And wondering what happened to them once they went back to the environment from which they came… was born an organisation which offers friendship and support.
Every Wednesday, a group of doctors would meet in Dharavi (one of Asia’s biggest slums) and discuss how to help mothers and reduce infant mortality and malnutrition. They included Dr Armida Fernandez, a neonatologist and former dean of Lokmanya Tilak Municipal General Hospital and Medical College, Mumbai and Dr Soans. While Dr Fernandez wanted to set up a structure to offer help, Dr Soans offered to finance it. The sudden demise of Dr Soans may have been a setback, but his wife Patricia decided to fulfil her husband's wish and provided the seed capital to start SNEHA.
SNEHA was born in the Mumbai slum of Dharavi on 27 November 1999—the perfect destination to help address the special needs of nutrition, health and education of women and children, especially newborns, but offering quality and standardised healthcare. The need for Sneha is evident in the statistics.
One out of two children in India is malnourished; 54% of Mumbaikars live in slums and 450 mothers out of every 100,000 die during childbirth. Dr Fernandez was to change these numbers. SNEHA works with poor women to help them understand basics of personal hygiene, importance of breastfeeding, nutrition for expectant mothers and babies. The work begins with adolescent girls, who are told about the ill-effects of early marriage and motherhood. Expectant mothers are also contacted through house visits and group counselling, given lessons in first aid and taught how to help out during childbirth. These activities are conducted under a programme called ‘City Initiative for Newborn Health’.
SNEHA encourages women to work within their ecosystem by using Appreciative Inquiry, a process that explores the power of sharing success stories and positivism. It encourages individuals to look for possible solutions and facilitates behavioural change in a process that has positively changed many lives. Such counselling is offered across its 30 facilities.
In the area of child health and nutrition, SNEHA has initiatives like ‘Aahar’ and ‘Nutrition Day Care Centres’ to deal with child nutrition. Mothers are made aware of nutrition and dietary changes which don’t deviate drastically from the family’s food habits. There is also regular screening to identify children with congenital heart disease and to provide medical assistance.
SNEHA also offers counselling and rehabilitation to victims of domestic violence. Even today, 66% of women face physical & mental harassment in their own homes. These women are encouraged to share their trauma through counselling and group therapy. In most cases, the first step is to get all the parties involved together and interact. If communication doesn’t help, then SNEHA’s volunteers help the woman file a police complaint and take the matter forward.
SNEHA also provides regular health services through OPDs, and also offers holistic healthcare to senior citizens. It encourages senior citizens and young girls to attend activities held at its centres, which also conduct social, recreational and skills-oriented activities and vocational training. These life skills are aimed at helping them earn higher incomes to support themselves and their families.
SNEHA's activities are funded through donations, corporate sponsorship and fund-raising events. Like most NGOs, it requires monetary support as well as volunteers in order to expand its work, especially in the areas of preventing transmission of HIV/AIDS from mother to child, and sexual harassment at work, for women living in slums.
SNEHA is registered as a voluntary organisation, under the Bombay Public Trust Act, 1950. Contributions are eligible for exemption under the Income Tax Act and the Foreign Contributions Regulation Act for overseas donations. You can help SNEHA by contacting it at the address below:
Urban Health Centre, 4th floor,
60 Feet Road, Dharavi,