Companies & Sectors
New method to check pay-per-click advertising fraud
New York : Indian-origin researchers have proposed a new method for detecting fraud from the payment-per-click model - a pricing model used for online advertising.
 
"If somebody likes something, they can click on the ad and go directly to the site. Hopefully, that translates to a sale. No matter whether it does or not, the advertiser pays for these clicks. In the pay-per-click model, if people or bots are clicking fraudulently, then the advertiser is losing money," said Suresh Radhakrishnan, professor at the University of Texas in the US.
 
The researchers have proposed a way to support technological improvements to check fraud which, they said, is affecting the advertising industry as a whole.
 
The study considers identifying click fraud as a three-stage process: the service provider -- for example, Google or Yahoo -- classifies clicks as fraudulent or not. 
 
Then, the advertiser does the same, using his technology. If there is a disagreement, the service provider examines further and its conclusion is considered binding.
 
The problem with the new approach is intuitive. For a service provider, if he gets paid, it doesn't matter whether it's a valid click or a fraudulent.
 
But the advertiser would want to verify whether the click is fraudulent or not. Even if the click is valid, the advertiser may say that it's fraudulent because of the pay-per-click cost, the researchers explained.
 
To solve the problem, the researchers suggested that an independent third party investigate and flag fraudulent clicks when a conflict arises between the advertiser and the service provider.
 
"In the long term, for the pay-per-click model to survive, you will need to make sure both parties are happy, so technologies will have to get to a point where click fraud is minimized," Varghese Jacob, vice dean of the Naveen Jindal School of Management.
 
"People will have to invest in such improvements. Otherwise the pay-per-click model may not be sustainable," Jacob noted.
 
The findings appeared in the journal Information Systems Research.
 
Disclaimer: Information, facts or opinions expressed in this news article are presented as sourced from IANS and do not reflect views of Moneylife and hence Moneylife is not responsible or liable for the same. As a source and news provider, IANS is responsible for accuracy, completeness, suitability and validity of any information in this article.

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'Taj Mahotsava for foreign tourists or a tamasha for the locals?'
Agra : The Taj Mahotsava, an annual 10-day cultural extravaganza, ostensibly organised to attract foreign tourists, has been reduced to a local "mela-tamasha" (fun fair) and has in no way helped promote tourism in the city, industry stakeholders say.
 
The number of foreign tourists has been falling each year and the local ambience has hardly become "tourist-friendly," said senior tourism industry leader Rajiv Tiwari, president of Paryatan Mitra, which formed a human chain to highlight the issues. Tiwari said there was a clear "disconnect" between government policies, perceptions and the requirements of the tourism industry.
 
At a press conference ahead of the Taj Mahotsava, which began on Thursday, Agra divisional commissioner Pradip Bhatnagar stated he did not want crowds at the programmes but tourists.
 
"In that case, he should have organised the festival in a five-star hotel and not at the fair ground and at half-a-dozen spots in the city," retorted an angry Ved Prakash, a guide.
 
"So many events in one month, starting with the Taj Marathon, the Taj Car race, the star-studded Taj Mahotsava, the golf tournament (a part of the festival), the Taj Literature Festival and so on. Instead of just one month, these activities should have been phased out and a calender of events for the whole year drawn up," said senior hotelier Surendra Sharma, founder-president of the Agra Hotels and Restaurants Association.
 
"There is lack of planning and of understanding the dynamics of the tourism industry. Though the number of visitors to the Taj Mahotsava has been going up, the failure of the organisers to attract foreign tourists calls for a thorough review of strategies and efforts," Sharma told IANS.
 
Some tourism industry leaders feel the Taj Mahotsav has made no impact on tourism and not helped in drawing foreigners. They say the original objectives to organise the fair were not being fulfilled. The fair had got too much localised like some kind of an extended village Haat.
 
The fair lacks its distinct appeal and thrust areas that could interest foreign visitors.
 
"The tourists fail to get a glimpse of the splendour and opulence of the Mughal era," Rakesh Chauhan of the Agra Hotels and Restaurants Association told IANS, adding: "Year after year, you cannot go on repeating the same old features."
 
"It should not remain a government show managed by indifferent bureaucrats. The industry too should share some responsibility," Chauhan contended.
 
Disclaimer: Information, facts or opinions expressed in this news article are presented as sourced from IANS and do not reflect views of Moneylife and hence Moneylife is not responsible or liable for the same. As a source and news provider, IANS is responsible for accuracy, completeness, suitability and validity of any information in this article.

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All central universities to fly national flag
Surajkund (Haryana)/New Delhi : All the 46 central universities in the country will fly the national flag on their campuses to signify a "strong India", said a resolution adopted at a meeting of vice chancellors chaired by HRD Minister Smriti Irani on Thursday.
 
The first flag will be hoisted at Jawaharlal Nehru University (JNU), a proposal presented by the minister and backed by all the 46 vice-chancellors, according to human resource development ministry officials.
 
"At a central place in every university, the national flag will be flown prominently and proudly," said the resolution passed at the meeting in which the vice-chancellors of central universities were also present.
 
Irani had called the meeting of VCs following widespread protest over the suicide of Dalit scholar of Hyderabad University Rohith Vemula.
 
The decision came following the row over the arrest of Jawaharlal Nehru University Students Union president Kanhaiya Kumar, who was arrested on February 12 on sedition charges for allegedly raising anti-national slogans at an event organised at the university campus on February 9.
 
According to HRD officials, the proposal for hoisting the national flag atop a 207-feet pole was put forward by the minister and it was unanimously agreed upon by all the VCs.
 
The other important resolutions also passed in the meeting included a transparent proactive mechanism for grievance redressal of the university community, including students, staff and faculty; steps to appoint an anti-discrimination officer; increasing cost-effective and transparent access to higher education; and commencing an online admission process,
 
Among the other resolutions were that universities must make sure that instruction in English and an Indian language as applicable to the state is available to ensure that no student is deprived of higher education due to language limitation and institutionalising a suitable redressal mechanism/strengthening the existing system to ensure a healthy, safe and congenial work environment for women, students, staff and faculty. 
 
Disclaimer: Information, facts or opinions expressed in this news article are presented as sourced from IANS and do not reflect views of Moneylife and hence Moneylife is not responsible or liable for the same. As a source and news provider, IANS is responsible for accuracy, completeness, suitability and validity of any information in this article.

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