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Moneylife Digital Team | 25/08/2011 02:07 PM | 

Share Sipping: Revenues of broking firms depend on being able to get you to trade as much as possible. To encourage frequent trading, they used to send morning sms, make calls and play many other tricks. Well, investors have not exactly embraced the idea of trading frequently. They are actually staying away from the stock market. So surprise, surprise; stockbrokers are now encouraging people to buy stocks ‘systematically’, that is, buy a constant amount of shares over a long period using the principle of constant share purchase and rupee cost averaging. ICICI Direct already has such a plan...


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