Mutual funds: Strange ploy

NSDL wants you to demat your MF units. But these are not paper certificates!

The National Securities Depository Ltd (NSDL) has launched a campaign asking you to be smart and hold mutual fund units in demat form. To ask investors to do so may be technically correct, but is misleading—mutual funds units are not paper certificates any more!

“Why say that you can demat something which is...

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Google : Plug and play

Google’s influence is greater than that of Microsoft, Coke or Walmart—it is the most valuable global brand

Even as one was tweeting away joyously about India’s measured victory in the quarter-finals of the World Cup against Australia, an equally chirpy seven-year-old lad interrupted—“Uncle, would you please google to check India’s record in the semi-final stages of earlier Cup tournaments?”...

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Social networking: Not for twits

On its 5th birthday, what do we make of Twitter?

Twitter marked its fifth birthday in the last week of March. The social networking site, of course, can be put to a number of useful strategic corporate uses—like promoting your brand, following business trends and as Twitter’s official website proudly proclaims (among many other claims): “Building mass awareness, community integration......

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