For their culinary treat, the traditional sweets' space has now been taken, albeit slowly, by new generation offerings like abar khabo, dilkhush and paradise
What tickles your taste buds when someone takes you down the bylanes of Kolkata? Well, if rosogollas, chom chom and sondesh are the traditional sweets that come to your mind, revisit Kolkata again as Bengalis begin the Poila Baishakh celebrations on Wednesday.
For their culinary treat, the traditional sweets' space has now been taken, albeit slowly, by new generation offerings like abar khabo, dilkhush and paradise.
Kolkata - the city which is home to many famous culinary joints satisfying the sweet cravings for years together - is now witnessing a sea change in the art of making of sweets as also in flavours and taste.
Bhim Chandra Nag, a sweet shop named after its owner and established in 1826 in the BowBazar area of north Kolkata and a pioneer in making sondesh, has well understood the changing tastes of its customers.
"Times have changed and so have the taste of people. They now prefer flavoured sweets than traditional ones," Pratap Nag, the sixth-generation owner of the 189-year-old sweet shop, told IANS.
The sweet shop that invented popular sweets like ladikeni - named after then British governor Lord Canning's wife Lady Canning - and ashubhog sondesh named after eminent educationist Sir Ashutosh Mukhopadhyay, is now busy preparing NextGen-flavoured sweets.
"Abar khabo, dilkhush and paradise are new sweet offerings that have become extremely popular among our customers," Nag added.
Stuffed with mawa and pista, abar khabo is delicate and has a strong essence of gulab jal (rose water).
Dilkhush has a kesar-zaffran taste and the tri-coloured, vanilla-flavoured paradise is so soft that it melts the moment it enters the mouth.
Then, there is the alphonso sondesh with the rich taste of mango, leaving one wondering whether it is the real thing or a sweet item and all-time favourites - chocolate and butterscotch sondesh.
Another famous shop, Girish Chandra Dey and Nakur Chandra Nandy, located in the Hedua area, also in north Kolkata, has joined the fray for redefining the sondesh preparation.
"There is definitely a competition in the market to come up with an innovative and different variety of sweets and match the people's expectations. We also need to maintain the quality," Pratip Nandy, the fourth generation owner of the 1844-built shop, told IANS.
Although jol-bhora sondesh, made of dry fruits and a trademark of the outlet is still popular, it has come up with flavoured sondesh like butterscotch, black current, pineapple, orange and green mango to meet changing tastes.
"People now want to have a new variety of sweets. We get more orders for chocolate sondesh than rosogollas these days," Nandy informed, proudly adding that Bollywood superstar Shah Rukh Khan always orders sweets from his shop whenever he is in Kolkata.
While inventing different flavours, owners are also aware of health-conscious and diabetic customers.
Bhim Chandra Nag specially prepares a sugar-free sondesh "dadagiri" - named after a show hosted by former Indian cricket captain Sourav Ganguly who, in fact, suggested they prepare a sondesh variety that is low in calorie and fat.
So, move over from rosogollas and don't miss out the opportunity to gobble in your favourite sondesh this Bengali New Year!
Bhim Chandra Nag - Cost for two - Rs 200. Bow Bazar, Kolkata.
Girish Chandra Dey and Nakur Chandra Nandy - Cost for two 150. Hedua, Kolkata.