Several deaths reported, more tsunamis expected; Tokyo stock market extends losses, Bank of Japan says it will do everything to ensure financial stability
TOKYO: A massive earthquake of 8.9 magnitude hit northeast Japan on Friday, unleashing a tsunami that swept away cars and threatened buildings along the coast near the epicentre. There were reports of injuries and fires and power was cut off in large parts of the capital city Tokyo, according to news reports.
Television pictures on the public broadcaster NHK showed cars, boats and even houses being carried away by the waters and a large ship swept away crashing into a breakwater in Kesennuma city in Miyagi prefecture.
The quake struck at 2.46PM (11.16AM India time) and was followed by powerful aftershocks that shook buildings violently. The US Geological Survey office verified a magnitude of 7.9 at a depth of 24 km located 130 km east of Sendai, on the main island of Honshu, and later upgraded the strength to a magnitude of 8.9. The area is 380 km northeast of Tokyo.
NHK also showed flames and black smoke billowing from a building in Odaiba, a Tokyo suburb, and bullet trains to the north of the country were halted. Smoke also poured out of an industrial area in Yokohama's Isogo area.
Japan's meteorological agency issued a tsunami warning for the entire Pacific coast of Japan. The Pacific Tsunami Warning Center in Hawaii said a tsunami warning was in effect for Japan, Russia, Marcus Island and the Northern Marianas. A tsunami watch has been issued for Guam, Taiwan, the Philippines, Indonesia and the US state of Hawaii.
"The building shook for what seemed a long time and many people in the newsroom grabbed their helmets and some got under their desks," a Reuters report quoted its correspondent Linda Sieg as saying. "It was probably the worst I have felt since I came to Japan more than 20 years ago."
The Tokyo stock market extended its losses after the quake was announced. The central bank said it would do everything to ensure financial stability.
Japan's northeast Pacific coast, called Sanriku, has suffered from quakes and tsunamis in the past and a 7.2 quake struck on Wednesday. In 1933, a magnitude 8.1 quake in the area killed more than 3,000 people. Earthquakes are common in Japan, one of the world's most seismically active areas. The country accounts for about 20% of the world's earthquakes of magnitude 6 or greater.
The Associated Press reports that 30 minutes after the quake, tall buildings were still swaying in Tokyo and mobile phone networks were not working. Japan's Coast Guard has set up a task force and officials are standing by for emergency contingencies, Coast Guard official Yosuke Oi said. "I'm afraid we'll soon find out about damages, since the quake was so strong," he said.
Passengers on a subway line in Tokyo screamed and grabbed other passengers' hands, Reuters news agency reports. The shaking was so bad it was hard to stand, said reporter Mariko Katsumura. Hundreds of office workers and shoppers spilled into Hitotsugi street, a shopping street in Akasaka in downtown Tokyo.
Related video link: http://www.bbc.co.uk/news/world-asia-pacific-12709598
Epicentre 380 km north-east of Tokyo; buildings rocked, fires break out in Tokyo
Tokyo: Japan was struck by a magnitude 8.8 earthquake off its north-eastern coast today, shaking buildings in Tokyo for several minutes and setting off a tsunami, agencies reported.
Japan's meteorological agency warned that a tsunami as high as 20 feet could strike the coast near Miyagi prefecture, closest to the epicentre. Smaller tsunamis of up to 50 centimetres reached some coastal communities.
The Pacific Tsunami Warning Centre in Hawaii said a tsunami warning was in effect for Japan, Russia, Marcus Island and the Northern Marianas. A tsunami watch has been issued for Guam, Taiwan, the Philippines, Indonesia and US state of Hawaii.
The quake struck at 2:46 pm at a depth of 10 km, about 125 km off the eastern coast, the meteorological agency said. The area is 380 km north-east of Tokyo.
In downtown Tokyo, large buildings shook violently and workers poured into the street for safety. TV footage showed a large building on fire and bellowing smoke in the Odaiba district of Tokyo.
Footage on national broadcaster NHK from their Sendai office showed employees stumbling around and books and papers crashing from desks.
Police and coast guard officials said they were assessing possible damage from the quake. Several quakes had hit the same region in recent days, including a 7.3 magnitude one on Wednesday.
One more fun ad from O&M for a cool client that is another winner
Another good fun ad from the makers of Fevicol. They must easily be the coolest client in the country. These guys allow their ad agency to really fly, and therefore the work on the brand is almost always outstanding. And award winning.
The new commercial features a newly-married couple driving on a highway, in what looks like to be a cross between a jeep and a pick-up van. The impatient groom is restless, and is unwilling to wait till the destination arrives. And starts getting romantic with the bride. Who seems to be enjoying his naughty moves, and keeps blushing.
Suddenly, the man discovers a cyclist is riding right behind them, and gets uncomfortable. He speeds his vehicle, but the cyclist is still on his trail. The restless groom even asks the disturbing cycle man to overtake him, but the fellow steadfastly sticks behind them. Annoyed, the groom races his vehicle and takes a sharp turn. Both, he and his bride, are glad that they finally got rid of the nuisance. But no, the cyclist is still right behind them. And in the end we discover the cause of this huge problem. The pick-up van is loaded with cans of Fevicol. And the cyclist is 'stuck' to the van because of this.
Like I said, it's great fun, and the ad is highly entertaining. The casting is superb (the restless groom is perfect!) and the rustic, earthy, romantic music track adds to the country flavour. So, Fevicol delivers yet another winner.
I must add another thing: Fevicol, because it's such a cool client, must be coveted by the entire Indian ad world. However, for decades together, they have been, er, glued to Ogilvy & Mather. And the ad agency fully deserves this trophy client. Because we must never forget that however hands-off the client is, the agency has to still keep delivering outstanding work on the brand, on a regular basis. And it's not such an easy task, as boredom on the same brand can set in, interest in the creative team can wane. But the ad agency hasn't allowed that to happen, and has been consistently churning out great advertising for the brand. The hen and eggs, the politician stuck on a chair, the truck packed with travellers… it's a long list of sparkling work.
So, just one word for Piyush Pandey, the head of Ogilvy: Pakde raho, chhodna nahin!