Lucerne: Holiday paradise

Centrally located, in the heart of Europe,  Lucerne is an outstanding combination of a...

Premium Content
Monthly Digital Access


Already A Subscriber?
Yearly Digital+Print Access


Moneylife Magazine Subscriber or MSSN member?

Yearly Subscriber Login

Enter the mail id that you want to use & click on Go. We will send you a link to your email for verficiation
Endorsements by film stars: Cool dudes for the gullible?

Our filmi personalities endorse various products everyday. While the products they endorse are meant for daily consumption, the campaigns are best forgotten

Indian film stars from across the country endorse various products—from toothpastes to luxury cars—but their campaigns lack the retention value and are soon out of the minds of the public. Let us look at some examples...
Our all-India hero Rajinikant's dashing son-in-law, Danush, who is a cool dude and who calmly uses Parachute’s cooling oil, has, this time, become responsible, though, a little bit naughtily.  
As he drives his auto with a nasty customer, who smokes and chews pan, finds the passenger not heeding to his requests, pulls a fast one by putting an urgent brake so that the entire pan spit sprays on to the uniform of two policemen on duty, spoiling their dazzling white shirts!
Ironically, the policemen take the law into their own hands, pun intended, and thrash the passenger!  Our cool dude just drives away....
Not to be outdone, as he relaxes in the beach, not being a life guard on duty, but having his Relaxo Hawaii sandals (chappals), Salman Khan hears the call of a damsel in distress, drowning at a distance in the sea. What does he do? Jumps into his Hawaii sandals, walks on the sea (remember the god man who tried to do that three decades ago went down like a stone in the pool?) and rescues her!
Not long afterwards, the same damsel is clinging on to a building on fire, and Salman rushes to her rescue with his Relaxo sandals, climbs up the towering inferno, very much like Spiderman, catches hold of her as she slips and falls, to rescue her!

Why should Shah Rukh Khan be far behind? He does not do anything so daring and adventurous, but deftly hands over a Fair and Handsome tube to someone who feels ill at ease for having not been endowed with a fair skin. A couple of applications later, viola, he is fair and handsome!

So is the lady who miraculously improves her facial colour with Fair and Lovely. Not to speak of the Ponds (not Bond, mind you) girl who is able to cover her underarm dark patch with the cream. Godrej’s Cinthol soap does the same to improve the complexion.
Mahesh Bhupathi takes care of his teeth with a 12-hour guarantee of Colgate, meaning, of course, you need to brush twice to be safe for the whole day! Shah Rukh Khan suggests Pepsodent for tooth care, though he has not given a time frame for its efficacy!

So, what do we do now? Let’s go with a shopping bag...

(AK Ramdas has worked with the Engineering Export Promotion Council of the ministry of commerce and was associated with various committees of the Council. His international career took him to places like Beirut, Kuwait and Dubai at a time when these were small trading outposts; and later to the US. He can be contacted at [email protected].)


Glodyne, Radico, Pipavav, Parsvnath, Tulip and Era Infra under scanner

Due to surveillance concerns, BSE and NSE in consultation with SEBI decided to reduce the price bands of Glodyne, Radico, Pipavav, Parsvnath, Tulip and Era Infra to 5% from 20% earlier

The Bombay Stock Exchange (BSE) and the National Stock Exchange (NSE) have decided to reduce the price band of six companies to 5% from 20% allegedly linked with Kolkata-based broker Dinesh Singhania. Yesterday, Moneylife had sent a mail to the Securities and Exchange Board of India (SEBI) asking about the volatility in stock markets on Thursday.


While, the market regulator did not reply to our mails, the joint statement from the bourses does mention “in consultation with SEBI”, both BSE and NSE decided to reduce the price bands due to “surveillance concerns” from 30th July.


The bourses reduced price bands of Glodyne Technoserv, Radico Khaitan, Pipavav Defence and Offshore Engineering Co, Parsvnath Developers, Tulip Telecom and Era Infra Engineering to 5% from 20%.


“The above measure was communicated to the exchanges for implementation today during pre-open phase, however, as the revised price bands were being implemented, the market opened for trade. Since a few trades were already executed at the original price band of 20%, the price bands were restored back to 20% in a coordinated manner by both the stock exchanges in consultation with SEBI in these stocks to ensure uniformity among investors trading these stocks,” the bourses said in a joint release.


Yesterday, there were rumours in the market that some financiers from Kolkata were selling stocks held by Dinesh Singhania of the DSQ Software fame. Anticipating some regulatory action, even some foreign institutional investors (FII) like Mauritius-based Vanguard Investments, exited from these stocks kept by them under P Notes.


On Friday, Glodyne ended 20% down at Rs218.90, Radico up 7.7% at Rs109, Pipavav down 10.5% at Rs55.60, Parsvnath down 20% at Rs37, Tulip 13% higher at Rs99.50 and Era Infra 20% up at Rs137.80 on the BSE, while the benchmark Sensex closed the day 1.2% up at 16,839.


We are listening!

Solve the equation and enter in the Captcha field.

To continue

Sign Up or Sign In


To continue

Sign Up or Sign In



The Scam
24 Year Of The Scam: The Perennial Bestseller, reads like a Thriller!
Moneylife Magazine
Fiercely independent and pro-consumer information on personal finance
Stockletters in 3 Flavours
Outstanding research that beats mutual funds year after year
MAS: Complete Online Financial Advisory
(Includes Moneylife Magazine and Lion Stockletter)