Consumer Issues
Kalyan Jewellers withdraws Aishwarya ad after backlash
Aishwarya Rai Bachchan's publicist clarified that the creative team for a brand created the final layout of the ad and the actor had nothing to do with it. Soon after, Kalyan Jewellers withdrew its controversial ad featuring the actor with a 'dark-skinned boy’
 
Following backlash on social media and an open letter from activists, Kalyan Jewellers said it decided to withdraw its controversial advertisement featuring Aishwarya Rai Bachchan. The actor, who is brand ambassador of the Jeweller, was shown reclining under a parasol held over her head by a 'dark-skinned boy', in an adverting published in newspapers on 17th April.
 
Soon after the open letter was published, the publicist of Aishwarya Rai, issued a clarification. It says, "The final layout of the ad is entirely the prerogative of the creative team for a brand. However, shall forward your article (the open letter) as a viewpoint that can be taken into consideration by the creative team of professionals working on the brand visual communication. Thank you once again."
 
The publicist of the actor also shared a photo taken for the ad.
 
 
The open letter to Aishwarya Rai Bachchan was written by activists Farah Naqvi, Nisha Agrawal, Enakshi Ganguly, Bharti Ali, Madhu Mehra, Shantha Sinha, Harsh Mander, and Mridula Bajaj. It says “We wish to convey our dismay at the concept of this advertisement, and that you have, perhaps unthinkingly, associated with such a regressive portrayal of a child to sell a product. Further, the extremely fair colour of your skin (as projected in the advertisement) contrasted with the black skin of the slave-boy is obviously a deliberate “creative” juxtaposition by the advertising agency, and insidiously racist.”
 
Replying to the open letter and clarification from Aishwarya Rai Bachchan's publicist, the Jeweller issued a statement through its Facebook page. "The creative was intended to present the royalty, timeless beauty and elegance. However, if we have inadvertently hurt the sentiments of any individual or organisation, we deeply regret the same. We have started the process of withdrawing this creative from our campaign, “it said.
 

 

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COMMENTS

[email protected]

2 years ago

Ar has no sensitivities to racial adv. and derogation to childrens image.................a celebrity with no real social values and integrity. This adv is an open evidence to support her totally falsified image. She must first carefully see her ads before putting stamp on them to avoid future backlash.
Dr. Naseem Akhtar Qureshi MD, PhD

India building strategic oil reserves to meet emergencies

Two giant, rock-cut caverns will soon be pumped full of crude oil in the eastern port of Vishakhapatnam, as part of a set of new underground facilities that will hold India's emergency oil reserves, reports IndiaSpend

 

Taking advantage of weak global crude prices, down 42.5 percent since July 2014, the government is spending Rs.4,948 crore ($800 million) to shore up strategic oil reserves in the first phase of such a project, which can be used during emergencies to power India for around a fortnight.
 
Two giant, rock-cut caverns will soon be pumped full of crude oil in the eastern port of Vishakhapatnam, as part of a set of new underground facilities that will hold India's emergency oil reserves, reports IndiaSpend.
 
The new storage facilities were approved in January 2006. Its features:
 
- Concrete tanks being built at Vishakhapatnam port that with the other underground facility of natural caverns can hold 1.33 metric tonnes of crude, or the equivalent of 129,221 truck-tanker loads.
 
- Money left over after filling the Vishakhapatnam storage will be used to buy more crude to fill two more facilities -- at Mangalore and Padur, both in Karnataka on India's western coast.
 
- A series of pipes will run from the surface and descend into the underground rock caverns. Crude oil will be pumped into the caverns through these pipes.
 
- Put together, the three facilities, managed by the Indian Strategic Petroleum Reserves Ltd, can hold 5.33 million metric tonnes of crude oil, or the equivalent of 517,857 truck-tanker loads of 12 kilolitre capacity each.
 
- The strategic reserves would hold enough crude oil to power India for about 13 days, based on the country's demand, according to data tabled in Rajya Sabha.
 
India needs these emergency oil reserves since it is a net importer of oil. The Ministry of Petroleum and Natural Gas had estimated that in 2014-2015, the country will import 83 percent (228.41 million metric tonnes) of its oil requirement.
 
The domestic production has been somewhat stagnant. It was 37.7 million metric tonnes in 2010-11 and stood at 38.8 million metric tonnes in 2014-15. Over five years, India has imported more than 80 percent of its crude-oil requirement.
 
The erstwhile Planning Commission, and now re-named Niti Aayog, in its Integrated Energy Policy of 2006, said supply, market and technical risks were major threats to India's energy security.
 
It recommended that India "maintain a reserve equivalent to 90 days of oil imports for strategic-cum-buffer stock purposes".
 
Thus, the country will require additional crude-oil storage of approximately 13.32 million metric tonnes by 2019-20, according to rough estimates, based on existing storage with oil companies and the new facilities being built by Indian Strategic Petroleum Reserves Ltd.
 
Therefore, the Indian government is planning to build four more facilities for strategic crude reserves at Chandikhol in Orissa, Bikaner in Rajasthan, Rajkot in Gujarat and Padur in Karnataka.
 
These will have a combined storage capacity of 12.5 million metric tonnes of crude oil, as per data with the new company.
 
But India has to catch up. The global standard for strategic oil reserves, as set by the International Energy Association (IEA) for member-countries, is 90 days of net oil imports.
 
The US holds 95 million metric tonnes of strategic reserves, the highest by any country in the world. Japan, which like India is dependent on imported oil, has the second highest reserves with 44 million metric tonnes.
 
China, like India, is in the process of shoring up its strategic oil reserves. As of November 2014, it had acquired 12.4 million metric tonnes. While India now has made a start, there are countries that are well ahead.
 

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Just How 'Diet' Is That Diet Soda?

Advocacy group urges federal agencies to investigate what they call deceptive ‘diet’ claims

 

Choosing less caloric Diet Coke over regular Coke seems like a healthy decision. But a new advocacy group argues that consuming artificial sweeteners — such as those in Diet Coke — may actually result in weight gain rather than weight loss.

 

U.S. Right to Know, a San Francisco Bay Area-based nonprofit that claims to expose food industry secrets, says research suggests that diet soda and other artificially sweetened products do nothing to curb weight gain and may even contribute to obesity, which increases the risk of Type 2 diabetes, cardiovascular disease and certain types of cancer.
 
For this reason, the group is now calling on federal officials to prohibit Coca-Cola and PepsiCo from using the term “diet” in advertising for its respective products, Diet Coke and Diet Pepsi. They say the term is deceptive considering what research indicates about the artificial sweeteners in the soft drinks.
 
“Lots of scientific evidence suggests that artificial sweeteners are linked to weight gain, not weight loss,” said Gary Ruskin, executive director of U.S. Right to Know. “So how can Diet Coke and Diet Pepsi be advertised as ‘diet’ products?”
 

Separate petitions to the FTC and the FDA urge the agencies to open a probe into all products containing artificial sweeteners, and point to studies like a 2010 review of scientific literature published in the Yale Journal of Biology and Medicine, which concluded that “artificial sweeteners may contribute to weight gain.”

 

The advocacy group writes:
 
Consumers are using products — Diet Coke and Diet Pepsi — that are advertised to make us think they assist in weight loss, when in fact ample scientific evidence suggests that this is not true, and the opposite may well be true. In this respect, the use of the term “diet” appears to be not only deceptive, but perhaps fraudulent as well.
 
The petitions claim that more than 10,000 products contain either the artificial sweetener aspartame or sucralose. Both Diet Coke and Diet Pepsi contain aspartame with the latter also sweetened artificially by acesulfame potassium, the group says.
 
TINA.org reached out to Coca-Cola and PepsiCo for comment but have not yet heard back.
 
Meanwhile, legislators in California and New York State are advocating for warning labels similar to those on cigarettes to be put on the packaging of sugary drinks.
 
Click here for more of our coverage on sugar. 
 
 

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COMMENTS

vishal

2 years ago

If only our youngsters know they are developing the type 2 Diabetics due to these drinks, they will stop consuming these altogether. These items are worse than liquor.

vishal

2 years ago

If only our youngsters know they are developing the type 2 Diabetics due to these drinks, they will stop consuming these altogether. These items are worse than liquor.

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